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Keyplay

Website LinkedIn

Last updated on

Company health

Employee growth
25% increase in the last year
Web traffic
8% decrease in the last quarter
Financing
July 2022 - $3M

Ratings

G2
4.8/5
(33)

Keyplay description

Keyplay is a software tool designed to help businesses, particularly sales and marketing teams, identify and target their ideal customer profiles. It offers features to discover new potential customers, prioritize them based on various factors, and track their engagement. Keyplay integrates with popular CRM platforms like Salesforce and HubSpot and is designed to be user-friendly, even for non-technical users.


Who is using Keyplay?


Who is Keyplay best for

We find that Keyplay is a great solution for B2B SaaS companies, particularly those focused on sales and marketing. User reviews highlight its effectiveness in identifying and prioritizing target accounts. The seamless HubSpot integration and user-friendly interface are also major pluses. We've observed that users appreciate the ability to easily build and adjust scoring models, which highlights Keyplay's flexibility and customization options..

  • Perfect for SMBs (1-1000 employees) seeking to laser-focus sales & marketing efforts on the best leads.

  • A great fit for the fast-paced tech industry, especially SaaS, where identifying the right accounts is crucial.


Keyplay features

Supported

Account Scores and Tiers: Keyplay's Account Scores and Tiers feature helps users to identify and prioritize their most promising accounts by assigning scores and tiers based on various factors.

Supported

Account Signals: Account Signals allow users to track key events and activities within their target accounts, providing valuable insights into their behavior and potential buying signals.

Supported

New Account Discovery: New Account Discovery helps users to identify new potential accounts that fit their ideal customer profile (ICP).

Supported

ICP Modeling: ICP Modeling enables users to create and refine their ideal customer profile to better target and identify high-potential accounts.

Supported

Account Scoring: Account Scoring provides a framework for scoring accounts based on fit and engagement. It allows businesses to identify their best prospects and prioritize outreach efforts.

Supported

AI Lookalikes: AI Lookalikes leverages artificial intelligence to identify accounts that are similar to a company's existing best customers. This enables businesses to discover new, high-potential prospects.

Supported

CRM integrations: Keyplay offers CRM integrations to seamlessly connect with existing customer relationship management systems. This allows users to easily import and export data, as well as track account activity and engagement.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Ease of Implementation

Strongly positive
+0.71

Keyplay reviews

We've summarised 33 Keyplay reviews (Keyplay G2 reviews) and summarised the main points below.

Pros of Keyplay
  • Easy to build and adjust scoring models.
  • Excellent customer support and responsiveness.
  • Seamless integration with HubSpot.
  • Effective for identifying and prioritizing target accounts.
  • Provides valuable account-level signals, including hiring, tech stack, and company structure.
  • Helps define Total Addressable Market (TAM).
  • Facilitates custom data enrichment.
  • Straightforward Salesforce integration.
  • Quick implementation and setup.
  • User-friendly interface.
Cons of Keyplay
  • Limited filtering options within the platform.
  • Some inaccuracies in the data, requiring manual review and validation.
  • Occasional false positives in the data.
  • Limited integrations with other tools, though they are actively working on improving this.
  • Not all data is available in-app, some requires CSV download.

Keyplay pricing

The commentary is based on 6 reviews from Keyplay G2 reviews.

Keyplay offers Proof of Concept (POC) trials to validate the product beyond the free preview. Most plans can be billed annually or bi-annually via invoice or credit card.

Users sentiment

Strongly positive
+1

See the Keyplay pricing page.

  • Keyplay has a free trial.

List Builder
$9000 per feature/year

AI enrichment & account discovery tools for B2B startups. Includes AI Agents, Research & Signals, Enrich Accounts & Build Lists, AI Lookalike Scoring, Firmographics & Profile Signals, HubSpot Integration, CRM List Sync, 25K Tracked Accounts, 100K Agent Credits.

Enrichment API
$12000 per feature/year

Scalable AI enrichment solution for modern RevOps teams. Includes AI Agents, Research & Signals, Enrich Anything On-Demand, 100K Agent Credits Included, Onboarding and Support.

ICP Modeling
$18000 per feature/year

ICP models & account scoring for strategic GTM teams. Includes AI Agents, Research & Signals, Continuously Score & Enrich All Accounts, Backtested ICP Models, 750+ Scoring Signals, Signals from 1P Data, Salesforce or HubSpot Integration, 2-Way CRM Sync, 75K Tracked Accounts, Onboarding and Backtesting.

Full-Service ICP
Custom

ICP targeting solutions for forward-thinking enterprises. Includes AI Agents, Research & Signals, Continuously Score & Enrich All Accounts, Multiple ICP Models, 750+ Scoring Signals, Signals for 1P Data, Salesforce, HubSpot, and APIs, 2-Way CRM Sync, Custom CRM Volume, Custom Credit Volume, Dedicated CSM, Analyst Services.


Keyplay alternatives

  • Logo of Pocus
    Pocus
    Find hidden revenue by surfacing ideal customers.
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  • Logo of ByRATINGS
    ByRATINGS
    Predicts customer buying potential using AI, boosting sales efficiency.
    Read more
  • Logo of Fundz
    Fundz
    Find ideal prospects with real-time funding and hiring data.
    Read more
  • Logo of IntentHub
    IntentHub
    Find, target, and convert ideal B2B customers with account insights.
    Read more
  • Logo of EverAfter
    EverAfter
    Guides users to product success with interactive, personalized journeys.
    Read more
  • Logo of Alta
    Alta
    Clear sales insights to boost revenue and optimize your pipeline.
    Read more

Keyplay FAQ

  • What is Keyplay and what does Keyplay do?

    Keyplay helps sales and marketing teams identify and target ideal customer profiles. We find it particularly useful for discovering potential customers, prioritizing them, and tracking engagement. It integrates with popular CRM platforms and is designed for ease of use.

  • How does Keyplay integrate with other tools?

    Keyplay integrates with popular CRM platforms like Salesforce and HubSpot. While they currently have limited integrations with other tools, they are actively working to expand their integration capabilities.

  • What the main competitors of Keyplay?

    We find that Keyplay's main competitors include Ocean.io, IntentHub, and Fundz, all offering similar B2B sales and marketing solutions. Alternatives like ByRATINGS, Warmly, and Alta offer related but distinct functionalities.

  • Is Keyplay legit?

    Keyplay appears to be a legitimate product. It receives positive ratings (4.8/5 on G2) and has positive reviews regarding its ease of use and HubSpot integration. We find that customer support is also frequently praised.

  • How much does Keyplay cost?

    Keyplay's List Builder plan starts at $9000 per year. Their Enrichment API is priced at $12000 annually. The ICP Modeling plan is $18000 per year. For enterprise needs, the Full-Service ICP offers custom pricing. They also offer free POCs to test the product's value.

  • Is Keyplay customer service good?

    We find that Keyplay's customer service is highly regarded by users. They praise the team's responsiveness, helpfulness, and proactive approach to support. Users mention easy access to the team through channels like Slack, and appreciate their willingness to go the extra mile to understand their needs and even develop custom solutions.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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