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Company health
Keyplay description
Keyplay is a software tool designed to help businesses, particularly sales and marketing teams, identify and target their ideal customer profiles. It offers features to discover new potential customers, prioritize them based on various factors, and track their engagement. Keyplay integrates with popular CRM platforms like Salesforce and HubSpot and is designed to be user-friendly, even for non-technical users.
Who is using Keyplay?
Who is Keyplay best for
Keyplay helps B2B SaaS companies, especially SMBs, identify and target ideal customer profiles. Users praise its HubSpot integration, ease of use, and customer support. Some have noted minor data inaccuracies and limited filtering options. Keyplay offers a free plan and paid options starting at $18,000/year.
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Ideal for small to medium-sized businesses (SMBs), particularly in sales and marketing.
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Best suited for B2B SaaS companies.
Keyplay features
| Supported Keyplay integrates with HubSpot CRM, synchronizing data, optimizing sales processes, and improving sales forecasting. |
| Supported Keyplay integrates with Salesforce, enabling two-way data sync and field enrichment. |
| Supported Keyplay identifies and prioritizes prospects by analyzing CRM and other data sources. |
| Supported Keyplay creates ideal customer profiles by combining data from multiple sources. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Ease of Implementation
Keyplay reviews
- Easy to build and adjust scoring models.
- Excellent customer support and responsiveness.
- Seamless integration with HubSpot.
- Effective for identifying and prioritizing target accounts.
- Provides valuable account-level signals, including hiring, tech stack, and company structure.
- Helps define Total Addressable Market (TAM).
- Facilitates custom data enrichment.
- Straightforward Salesforce integration.
- Quick implementation and setup.
- User-friendly interface.
- Limited filtering options within the platform.
- Some inaccuracies in the data, requiring manual review and validation.
- Occasional false positives in the data.
- Limited integrations with other tools, though they are actively working on improving this.
- Not all data is available in-app, some requires CSV download.
Keyplay pricing
The commentary is based on 6 reviews from Keyplay G2 reviews.
Keyplay is praised for its value, especially by smaller companies, with a "pay-as-you-go" model for larger lists. Some users find the free features incredibly helpful for building target lists. One reviewer even expressed surprise at the lack of cost for some features.
Users sentiment
See the Keyplay pricing page.
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Keyplay has a free plan.
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Keyplay has a free trial.
List Builder
Includes 25 free credits, ability to buy credits as you go, account scoring with AI, access to 750+ signals, save & tag accounts, HubSpot integration, 1-way CRM sync, and CSV exports.
Growth
Tracks up to 75,000 accounts, custom ICP model, continuously scores & enriches accounts, 2-way CRM sync, Salesforce integration, adds signals from job posts, websites, or technology search, custom enrichment fields (add-on), and CSM for onboarding and back-testing.
Keyplay alternatives
HubSpot Sales HubBetter for mid-sized businesses and enterprises. Offers broader industry coverage. More established, with generally positive customer reviews citing user-friendly interface and robust automation. However, some users dislike pricing and the mobile app experience. A HubSpot Sales Hub alternative for those prioritizing a leaner, more targeted solution.Read more
Sprouts.aiBetter for larger companies and US-based businesses. Has stronger momentum. Provides broader outreach capabilities. Steeper learning curve. Keyplay alternative; Sprouts competitor.Read more
FlashInfoBetter fit for Healthcare, Manufacturing, Education, Real Estate & Construction, Transportation & Logistics, Media & Entertainment, Professional Services, Energy & Utilities, and Automotive, Aerospace & Defence. Has an AI Sales Development Representative feature. Data freshness is a common concern. Shows less momentum. Keyplay alternative; FlashInfo competitor.Read more
HubSpot Marketing HubBetter for broader marketing needs beyond lead generation. Caters to a wider range of industries. Has more momentum in terms of website traffic growth.Read more
BaseBetter for managing customer relationships and marketing automation. Stronger customer support. Base integrates with various digital channels. Less intuitive interface requiring more support.Read more
Keyplay FAQ
What is Keyplay and what does Keyplay do?
Keyplay helps sales and marketing teams identify and target ideal customer profiles. It enables prospect discovery, prioritization, and engagement tracking, integrating with CRM platforms like Salesforce and HubSpot. Keyplay is user-friendly and particularly suited for small to medium-sized businesses.
How does Keyplay integrate with other tools?
Keyplay integrates with Salesforce and HubSpot CRM, enabling data synchronization and field enrichment. While it has limited integrations with other tools, they are actively working on expanding these connections.
What the main competitors of Keyplay?
Keyplay competes with sales and marketing software like HubSpot Sales Hub, ActiveCampaign, and Salesforce Sales Cloud. These alternatives offer similar features such as CRM integration, prospect identification, and marketing automation. Sprouts.ai and FlashInfo also offer comparable lead generation and customer profiling capabilities.
Is Keyplay legit?
Keyplay appears to be a legitimate software solution. G2 reviews rate it 4.8/5, and users praise its HubSpot integration and customer support. However, some users mention data inaccuracies and limited filtering options. Consider these factors when evaluating Keyplay for your sales and marketing needs.
How much does Keyplay cost?
Keyplay offers a free List Builder plan with limited credits. The Growth plan is priced at $18,000. Custom enrichment fields are available as a paid add-on for the Growth plan, but the pricing is not specified. Contact Keyplay for detailed pricing information and to see if the product is worth it for your needs.
Is Keyplay customer service good?
Keyplay's customer service is highly regarded by users, who describe the support team as responsive, helpful, and dedicated to customer success. Users appreciate the personalized support and proactive communication from their customer success managers. They also highlight the team's willingness to address specific needs and quickly implement new features based on user feedback.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.