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Base description
Base is a business-to-business software platform designed for marketing teams to improve customer relationships. It uses artificial intelligence to help manage customer interactions, gather feedback, and encourage positive recommendations. Base aims to streamline these marketing efforts so they can be managed in minimal time. This platform integrates with various digital channels to reach customers within their existing online journey.
Who is Base best for
Base is a customer relationship management platform designed for B2B marketing teams to enhance customer interactions and advocacy using AI. Users praise its robust data centralization, automation features, and real-time insights. However, some find the platform non-intuitive, requiring support. G2 rates Base 4.5/5 stars based on 40 reviews.
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Best fit for enterprise companies.
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Ideal for B2B marketing teams.
Base reviews
We've summarised 40 Base reviews (Base G2 reviews) and summarised the main points below.
- Highly efficient and helpful customer support and CSM teams.
- Robust customer data centralization and a complete audience view.
- Effective automation features for various marketing tasks.
- Intuitive tools for setting up, managing, and tracking multiple campaigns.
- Real-time insights, detailed analytics, and easy ROI demonstration.
- Seamless Salesforce integration for real-time customer data.
- Robust targeting and segmentation capabilities for personalized campaigns.
- Base can be non-intuitive, requiring significant reliance on customer support.
- Limited customization for aspects like reference profile information.
- Integration with platforms like Salesforce Classic and Reachdesk needs improvement.
- Reporting features need more work, especially for scaling practices.
- Limited control over email HTML customization.
- Occasional bugs experienced, though quickly addressed by support.
Base alternatives
AdiloBetter for smaller businesses and those in healthcare, education, software, or marketing. A good Base alternative for video hosting and marketing.Read more
InfluitiveBetter for building online communities using gamification. More suitable for mid-size to large companies in software, IT and telecommunications, healthcare, finance, education, real estate, government, marketing, or professional services. Customer support is a common concern among users.Read more
ChannelEngineBetter fit for retail and consumer goods e-commerce. Geared towards smaller businesses. Wider range of marketplace integrations. More established, but has less momentum.Read more
PartnerStackBetter for finding, recruiting, and managing business partners. Geared towards B2B software companies with a large partner network. Easier to use and implement, with better customer service. Has positive pricing sentiment. Is growing faster.Read more
TracknowBetter for smaller businesses and affiliate marketing programs. Tracknow has positive pricing sentiment and users love its MLM features and real-time monitoring. It is growing faster than Base.Read more
Base FAQ
What is Base and what does Base do?
Base is a B2B marketing platform that uses AI to streamline customer relationship management. It helps manage interactions, gather feedback, and drive positive recommendations, integrating with various digital channels. While praised for robust features and customer support, some users find certain aspects non-intuitive and limited in customization.
How does Base integrate with other tools?
Base seamlessly integrates with Salesforce for real-time customer data synchronization. While it integrates with various other digital channels, some users report that integrations with platforms like Salesforce Classic and Reachdesk could be improved.
What the main competitors of Base?
Alternatives to Base include Influitive, DEESO Solutions, and PartnerStack. These platforms offer similar functionalities such as customer relationship management, marketing automation, and community building features. They cater to businesses seeking improved customer engagement and streamlined marketing efforts.
Is Base legit?
Yes, Base is a legitimate B2B marketing platform known for robust customer data centralization and effective automation features. While some users find the platform non-intuitive initially, the responsive customer support team helps mitigate this issue. G2 gives Base a 4.5/5 rating based on 40 reviews.
How much does Base cost?
I couldn't find pricing details for Base. For the most current pricing information, it's best to check their official website or contact their sales team. Is Base worth the cost? It depends on your specific business needs and budget.
Is Base customer service good?
Base's customer service receives positive feedback. Users highlight the helpfulness and efficiency of the support and CSM teams, praising their responsiveness and expertise. While the platform itself may require some learning, users feel well-supported by the Base team.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.