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Persana.ai description
Persana.ai is an AI-powered sales prospecting tool that helps businesses find, qualify, and reach out to potential customers. It offers access to a database of over 700 million contacts and 200 million companies, along with tools for building targeted lead lists, enriching data with AI, and creating personalized messaging. Persana.ai integrates with popular CRM platforms like Salesforce and HubSpot. The software aims to improve sales prospecting efficiency and effectiveness.
Who is using Persana.ai?
Who is Persana.ai best for
Persana.ai is an AI-powered sales prospecting tool ideal for sales and marketing professionals in small to medium businesses. Users praise its effective AI-powered data enrichment, personalized messaging, and CRM integrations. However, some users note occasional bugs and a steep learning curve. Persana.ai offers tiered subscription plans starting with a free option.
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Best for small to medium businesses (1-100 employees) seeking enhanced sales prospecting.
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Ideally suited for software, technology, and marketing/advertising companies.
Persana.ai features
| Supported Users can utilize Persana to create highly relevant and targeted lead lists based on various criteria, or import existing lists from their CRM (Salesforce and HubSpot). Access to a database of over 700 million contacts and 200 million companies across 245+ industries is provided to support this feature. |
| Supported With 30+ data enrichment options, users can enhance existing contact and company information. The enrichments encompass data points like key decision makers’ emails, company tech stack, and more. This allows for more comprehensive understanding of the leads and the creation of hyper-relevant campaigns. |
| Supported An AI Agent is available within Persana for automating tasks, such as gathering publicly available information on the Internet. This tool is capable of finding the most up-to-date company and prospect data, making it efficient to research 100s of prospects or companies in a few minutes. |
| Supported Persana can create hyper-personalized email copy for each prospect. This enhances customer engagement by making the messaging more relevant. Personalization of emails can be done at scale for each prospect, saving users time and effort. |
| Supported AI-powered triggers provide real-time alerts to keep users informed about changes relevant to their prospects or companies. The platform allows for tracking open roles, analyzing hiring trends, and identifying talent seeking opportunities. These signals help prioritize leads and stay ahead of the market. |
| Supported Persana integrates with popular CRM platforms such as Salesforce and HubSpot, facilitating seamless import and export of lead data. This connectivity enhances sales processes and streamlines sales operations. |
Persana.ai reviews
We've summarised 35 Persana.ai reviews (Persana.ai G2 reviews) and summarised the main points below.
- Excellent and responsive customer support via Slack and other channels.
- Effective AI-powered data enrichment and lead generation capabilities.
- Personalized messaging features improve outreach quality.
- Cost-effective compared to alternatives like Clay.
- Useful integrations with CRM platforms and other tools.
- Occasional bugs and UI/UX issues require attention.
- Unpredictable product updates and feature removals can be disruptive.
- Steep learning curve and complex integration with partner tools.
- Limited LinkedIn search filters and criteria.
- Login process can be cumbersome.
Persana.ai pricing
The commentary is based on 6 reviews from Persana.ai G2 reviews.
Persana.ai's pricing is generally considered reasonable and affordable, especially compared to alternatives like Clay. Some users find it a good value, enabling them to replace multiple other expensive subscriptions. While one review mentions slightly higher pricing than other tools, the overall sentiment is positive regarding cost-effectiveness.
See the Persana.ai pricing page.
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Persana.ai has a free plan.
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Persana.ai has a free trial.
Free
Includes 100 credits, unlimited users, access to 75+ data providers, web scrapers, Persana AI Agent, Persana Magic (100 results), popular playbooks/templates, email waterfall enrichment and export to CSV.
Starter
Includes 24k credits/year, everything in the Free Plan, create unlimited tables, prompt library, AI research agent, Chrome extension, and email responder + insight in Gmail.
Growth
Includes 60k credits/year, everything in the Starter Plan, email tool integration (Smartlead, instantly, LaGrowth Machine), use your own API key, webhooks integration (RB2B, Clearbit, Warmly), HTTP API, send straight to Instantly, Smartlead, Salesloft, Outreach.io, and more and priority support.
Pro
Includes 216k credits/year, everything in the Growth Plan, CRM integration (HubSpot, Salesforce), Intent/Triggers, job change alerts, hiring triggers, company news tracking and premium support.
Enterprise
Includes everything in the Pro Plan, unlimited rows, custom intent scoring, workflow building session with your team, custom integrations, lead routing, and custom AI signals and autopilot.
Persana.ai alternatives
persana-ai vs Zendesk Support SuiteBetter for customer support across diverse channels, especially in tech, retail, finance, education, and healthcare. Has broader industry applicability. Zendesk Support Suite is growing faster. Users appreciate its seamless integrations and automation but dislike inflexible billing practices and unresponsive support. A strong Zendesk competitor and alternative.Read more
LeadIQBetter for medium-sized businesses and enterprises focused on outbound sales. A strong LeadIQ alternative for those prioritizing LinkedIn Sales Navigator integration and AI-powered email writing. Has slower momentum currently.Read more
FreshserviceBetter for IT management. Freshservice is growing faster and has broader industry applicability. A Freshservice alternative for sales teams.Read more
ChameleonBetter for user onboarding and in-app guidance. Focuses on improving software adoption and user experience with interactive guides and surveys. Caters to a wider range of industries, including finance, e-commerce, and retail. A Persana.ai competitor and alternative.Read more
ConfluenceBetter for team collaboration and knowledge management. A Confluence alternative for sales prospecting automation.Read more
IT GlueBetter fit for IT service providers needing password management and detailed IT documentation. Less suitable for sales and marketing automation. Primarily for IT documentation, not lead generation. A strong IT Glue competitor for MSPs.Read more
Persana.ai FAQ
What is Persana.ai and what does Persana.ai do?
Persana.ai is an AI-powered sales prospecting tool that helps businesses find, qualify, and contact potential customers. It offers a vast database of contacts and companies, AI-driven data enrichment, personalized messaging, and integrates with popular CRM platforms like Salesforce and HubSpot.
How does Persana.ai integrate with other tools?
Persana.ai integrates with popular CRM platforms like Salesforce and HubSpot, allowing for seamless import and export of lead data. This streamlines sales operations and improves overall sales process efficiency.
What the main competitors of Persana.ai?
Alternatives to Persana.ai include LeadIQ, which offers similar sales prospecting and lead generation features. Users looking for broader sales automation might consider tools like Zendesk Sell or HubSpot Sales Hub.
Is Persana.ai legit?
Persana.ai appears to be a legitimate platform. User reviews highlight its effective AI-powered features and cost-effectiveness. However, potential users should be aware of reported bugs and a potentially steep learning curve. For more information, visit Persana.ai's website.
How much does Persana.ai cost?
Persana.ai pricing starts with a Free plan, then ranges from $68/month for Starter, $151/month for Growth, to $400/month for the Pro plan. Enterprise pricing is available upon request. Each plan offers increasing credits and features to automate sales and marketing workflows.
Is Persana.ai customer service good?
Persana.ai's customer service is highly regarded by users, who praise its responsiveness and helpfulness, especially via Slack. The support team is readily available to resolve issues and provide assistance with the platform's features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.