Clay vs ZoomInfo Sales

by Gralio Feb 20, 2025

Clay and ZoomInfo Sales cater to different needs. Clay excels in AI-driven research and personalized outreach, while ZoomInfo Sales boasts a larger database and broader industry coverage. Choose Clay for targeted, automated campaigns within the tech sector. Opt for ZoomInfo Sales if your priority is extensive lead generation across various industries.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2657 reviews and 60 websites, saving 15 hours, 15 minutes of reading.

Clay

Website LinkedIn

ZoomInfo Sales

Website LinkedIn Twitter

About

Clay is a data enrichment and outreach tool that helps businesses improve sales outreach. It offers access to over 75 data providers, AI-powered research, and personalized messaging features, all within a user-friendly spreadsheet interface. Clay aims to streamline the lead generation process, improve data accuracy, and automate repetitive tasks, allowing sales teams to focus on building relationships and closing deals.

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

Summary

Main difference

Clay is a flexible, AI-powered data enrichment and outreach tool best suited for tech companies, especially software companies, focusing on personalized outreach and automation. ZoomInfo Sales offers a vast database of company and contact information ideal for mid-sized to large B2B companies prioritizing lead generation and sales process enhancement.

Relative strengths of Clay (compared to ZoomInfo Sales)

Superior AI-powered research capabilities for personalized outreach.
Flexible workflow builder for automating enrichment and outreach tasks.
User-friendly spreadsheet interface for easy data manipulation and campaign management.

Relative weaknesses of Clay (compared to ZoomInfo Sales)

Smaller database compared to ZoomInfo Sales, limiting the scope of lead generation.
Credit-based pricing can be confusing and potentially lead to overspending.
Data accuracy may not be as comprehensive as ZoomInfo Sales, especially outside the tech industry.

Who is using Clay and ZoomInfo Sales?

Alexis M

Partner & Clay Maker

Suprava Sabat

Co-Founder @AcquisitionX

Felix Frank

Founder @StackOptimise

Bethany Stachenfeld

Co-founder & CEO at Sendspark

Sales Acceleration Specialist at Reply.io

Kyle Poyar

Co-Founder & Operating Partner | Growth Unhinged

Elric Legloire

The Outbound Kitchen Chef

Will Navikas

Strategic Advisor at Sendspark

Brendan Short

Founder @ The Signal

Who should use Clay VS. ZoomInfo Sales

Clay is a user-friendly data enrichment and outreach tool ideal for sales teams in small to medium-sized software companies. Users praise Clay's intuitive spreadsheet interface, AI-powered research, and personalized messaging features. Some users noted the credit system's complexity and occasional performance issues. With access to 75+ data providers, Clay streamlines lead generation and automates repetitive tasks so teams can focus on building relationships.

ZoomInfo Sales is a robust sales intelligence platform designed for mid-sized to large B2B companies seeking streamlined lead generation and enhanced sales processes. Users praise its intuitive interface and advanced search filters. However, some have noted concerns about data accuracy, geographic limitations, and high pricing. Consider ZoomInfo Sales if your business needs a comprehensive sales intelligence solution but be prepared to invest.

Ideal for small to medium-sized tech companies, especially in software.
Best suited for software companies looking to enhance sales outreach.

Best for medium to large B2B businesses.
Ideal for Finance, Banking, Insurance, Education, and Software/IT companies.

Clay and ZoomInfo Sales features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-powered data research

Supported

Clay offers AI-powered research by combining premium data access with AI agents.

Supported

ZoomInfo Sales offers AI-powered data research through ZoomInfo Copilot, combining premium data and AI insights.
Flexible workflow builder

Supported

Clay supports workflow automation for tasks like enrichment, research, and outreach.

Supported

ZoomInfo offers workflow automation and integrations for dynamic processes.
GTM stack consolidation

Partially supported

Clay streamlines GTM operations by integrating with 200+ tools and automating tasks.

Supported

ZoomInfo streamlines Go-To-Market operations by consolidating tools into a single platform.
Firmographics enrichment

Supported

Clay enriches lead data with firmographic information like company size, industry, and revenue.

Supported

ZoomInfo Sales offers firmographic data enrichment including company size, industry and revenue.
Email enrichment

Supported

Clay supports email enrichment by gathering email addresses from multiple sources, validating their accuracy, and integrating this data into various sales and marketing tools.

Supported

ZoomInfo Sales enriches lead data with verified emails and syncs it with CRM systems.
Lead routing

Not supported

Clay does not seem to have built-in automatic lead routing based on criteria like company size, industry, geography, or product interest. While it excels in lead generation, enrichment, and outreach automation, it doesn\'t explicitly mention lead routing in the provided sources.

Supported

ZoomInfo Sales automatically routes leads based on criteria like company size, industry, and geography.

Qualities

Value and Pricing Transparency

-0.35

Rather negative sentiment

-0.45

Rather negative sentiment
Customer Service

+0.9

Strongly positive sentiment

+0.67

Rather positive sentiment
Ease of Use

+0.78

Strongly positive sentiment

+0.84

Strongly positive sentiment
Reliability and Performance

+0.69

Rather positive sentiment

+0.08

Neutral sentiment
Ease of Implementation

-0.05

Neutral sentiment

+0.5

Rather positive sentiment
Scalability

+1

Strongly positive sentiment

-0.26

Neutral sentiment

Clay and ZoomInfo Sales Pricing

Clay's pricing is credit-based. Users purchase credits to access data providers, web scraping, and AI message drafting. Users can use existing API keys from data providers.

Plans

User sentiment

Rather negative

-0.5

See full Pricing page

ZoomInfo offers flexible packages for sales, marketing, and talent solutions. Pricing details are not available on the page but a free trial is offered.

User sentiment

Rather negative

-0.45

See full Pricing page

Clay and ZoomInfo Sales review insights

2657 reviews analysed from

Users love

Highly praised for its powerful and versatile data enrichment capabilities, consolidating access to numerous data providers.
Intuitive spreadsheet-like interface makes it user-friendly even for those without coding experience.
AI features, including ChatGPT integration, enable advanced personalization and automation for outreach campaigns.
Strong community support and responsive customer service via Slack contribute to a positive user experience.

The platform offers a vast database of companies and contacts.
Intuitive and user-friendly interface is frequently praised.
Advanced search filters allow for granular and efficient lead identification.
Seamless integration with popular CRM systems like Salesforce.

Users dislike

The credit system can be confusing, especially for new users, leading to unintentional overspending.
Credit costs can be high, especially for AI features and extensive data enrichment.
Some integrations, while numerous, may require further refinement and polishing for seamless functionality.
Occasional glitches or slow performance can hinder workflow, especially when handling large datasets.

Data accuracy is a major concern, with frequent mentions of outdated or inaccurate contact information, especially for phone numbers.
Geographic coverage is limited, with a heavy emphasis on North America and weaker data for other regions like APAC.
Pricing is high and considered expensive by many users, particularly for smaller businesses.
Limited export functionality can be frustrating for users who need to work with large lists.

Clay and ZoomInfo Sales Ratings

G2

4.9/5

(149)

G2

4.4/5

(2524)
Glassdoor

3.8/5

(1631)

Company health

Employee growth

263% increase in the last year

4% increase in the last year

Web traffic

No data

10% decrease in the last quarter

Financing

July 2024 - $62M

December 2023 - $9M

How does Clay's spreadsheet interface compare to ZoomInfo's platform navigation?

Clay uses a spreadsheet-like interface for data enrichment and outreach, providing a familiar and potentially easier learning curve for users comfortable with spreadsheets. ZoomInfo's platform navigation is described as intuitive and user-friendly, but the specific interface style isn't detailed, making a direct comparison difficult beyond general ease of use.

Which product offers more reliable data accuracy for international contacts?

While Clay boasts AI-powered research and access to 75 data providers, ZoomInfo Sales' user reviews highlight concerns about international data accuracy, particularly outside North America. Therefore, Clay is more likely to offer more reliable data accuracy for international contacts.

What are the advantages of Clay?

Clay's advantages include its user-friendly spreadsheet interface combined with AI-powered research and access to over 75 data providers, making data enrichment and outreach more efficient. It also excels in personalized messaging features and workflow automation, catering specifically to RevOps and growth teams, particularly within tech companies. Clay's strong community support and responsive customer service contribute to a positive user experience.

What are the disadvantages of Clay?

Clay's disadvantages include a confusing credit system that can lead to unexpected overspending, potentially high costs for AI features and extensive data enrichment, some integrations requiring further refinement for seamless functionality, and occasional glitches or slow performance, especially with large datasets.

Alternatives to Clay and ZoomInfo Sales

Apollo.io

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Regie.ai

Regie.ai is an AI-powered sales automation tool that helps businesses improve their prospecting efforts. It uses artificial intelligence to generate personalized emails and content for sales outreach, prioritizing leads based on engagement and automating follow-ups. Regie.ai integrates with existing sales technology stacks and aims to increase efficiency and effectiveness by allowing sales teams to focus on high-intent leads and reduce time spent on manual tasks like writing emails and researching prospects.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Lyne.ai

Lyne.ai is an AI-powered tool that helps sales professionals personalize their cold outreach emails. It quickly generates unique compliments and insights about prospects by analyzing online data, saving users time on research. Lyne.ai aims to improve response rates and shorten sales cycles, ultimately increasing sales. Their website highlights positive feedback from users reporting increased efficiency and improved results in their cold email campaigns.

Cognism

Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.

amplemarket

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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