Explore the SEO Tools Trusted by Top Marketing Experts Stacks

Discover the tools powering the SEO success of today's top marketing professionals. We've hand-picked real solutions used by elite industry experts to deliver actual results and uncover the growth strategies that make all the difference. From the best AI tool for writing SEO-rich blog content, to the best SEO link building tools and the best rated SEO tools for B2B, these are the proven platforms trusted by those at the forefront of digital marketing. Our "Tech Stacks of Titans" introduces you exclusively to genuine software selections curated and utilized by leading industry authorities. Learn how SEO consultants, marketing advisors, and growth strategists from globally influential companies identify high-leverage SEO strategies and navigate competitive landscapes. Gain insights into how seasoned innovators deploy advanced keyword research tools, AI-driven content creation platforms, site audit software, and strategic competitor intelligence apps to drive outstanding results and rapid business growth. Instead of wasting time testing software that falls short, see exactly what established professionals like Kevin Indig, Burkhard Berger, and other recognized names in the industry trust to scale traffic, leads, and conversions. It's not about stacking countless tools; it's about deploying the right ones effectively. Dive in and empower your SEO strategy with the tech stacks used by today's marketing titans.

KI

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

BB

Burkhard Berger

Building my things to $10M in revenue with organic marketing.

18 Tools

I’ve 40xed inbound leads for one of my clients (Aloa) through content + SEO.

AY

Anna York

Digital Marketing Consultant at Anna York Consulting

MF

Mike Friedman

SEO Consultant | ClickedConsulting.com

13 Tools

There are a lot and some of them are situation based, but this is a quick list of the tools I use frequently on basically every project.

KI

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

2 Tools

SEO has been incredibly sensitive to the rise of LLM, both for technical and content creation purposes. However, most people use AI in SEO for keyword scraping, analysis, and content creation; but we’ll see that teams can get creative with exciting use cases across content and product marketing. Let’s see some of them.

CG

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

CG

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

10 Tools

Here are my 10 favourite tools for keyword research. Keyword research is at the heart of SEO. If you get it wrong, your SEO could be screwed. I've been testing keyword research tools for 10+ years. The new, the old, the good, the bad, all of it. In search of the absolute best. The beauty is you can use multiple tools. In order to get the best possible keyword research. Here's 10 that stick out the most for me. --- P.S. Want help finding the best keywords to grow your business? Check out my company, TrioSEO. We're a team of keyword experts. We'll spend hours finding the best for your business. Then help you create content and backlinks to drive search traffic. All service, all done for you.

JW

Jake Ward

SEO expert; 150K LinkedIn followers

AY

Anna York

Digital Marketing Consultant at Anna York Consulting

BH

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

8 Tools

Cost: $444/mo Turns out, what tool you use has almost nothing to do with it. $444 in tools don’t automagically turn into $1M+ in pipeline. The strategy is EVERYTHING. No reason to let the tech over-complicate things.

CG

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

9 Tools

The top SEOs combine 2 things: their SEO knowledge and the best SEO tools. And it creates SEO results. Traffic, leads, & revenue. P.S. I offer a free 5 day SEO email course. Check it: https://lnkd.in/eqPAyt3B

KC

Kai Cromwell

eCommerce SEO

4 Tools

Your SEO tech stack may be robbing you blind. Below are 5 tools we're using in 2025 to grow client's revenue. That's it. Not the 50+ tools most "experts" recommend. I've tested dozens of tools. Most aren't worth the time. The best tools are the ones you'll actually use. Not the ones that can sell you on an artificial need.

AW

Ane Wiese

SEO Lead at saas.group | Data-driven SaaS SEO

8 Tools

Working for a software company that owns SEO tools obviously has its advantages. I have many tools at my disposal. If you have a limited budget, however, I recommend one at the bottom of the list. As always, great SEO specialists understand their craft and know how to do SEO without the aid of tools. It's only meant to help you work smarter, faster and to get a quick overview of your SEO performance.

BB

Burkhard Berger

Building my things to $10M in revenue with organic marketing.

15 Tools

I’ve 40xed inbound leads for one of my clients (Aloa) through content + SEO.

Find stacks by tool

See which celebrities are using it. (Showing only tools from seo stacks)

Logo of Ahrefs Ahrefs

on 14 lists

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

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Logo of Semrush Semrush

on 13 lists

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

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Logo of Screaming Frog SEO Spider Screaming Frog SEO Spider

on 9 lists

Screaming Frog SEO Spider is a website crawler that helps you uncover technical SEO issues that might be harming your website's visibility on search engines like Google. It identifies broken links, analyzes page titles and descriptions, finds duplicate content, and much more. The tool provides a user-friendly interface to view and export this data, allowing you to prioritize and fix these issues. You can try a limited free version or purchase a license to unlock its full potential, including advanced features like JavaScript rendering and integration with Google Analytics.

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Logo of Google Search Console Google Search Console

on 7 lists

Google Search Console is a free tool that helps you understand your website's performance on Google Search. It provides data about your website's search traffic, identifies technical issues, and offers insights to improve your visibility in search results. This information can help you optimize your content, fix website problems, and ultimately attract more visitors from Google.

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Logo of ChatGPT ChatGPT

on 6 lists

ChatGPT is an AI chatbot that gives you instant answers and helps with creative tasks like writing emails or generating ideas. Think of it like a super-smart assistant who can understand your questions and provide helpful information or even craft different kinds of text for you. ChatGPT is made by OpenAI and can be used by anyone, from individuals to entire companies.

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Logo of Surfer Surfer

on 5 lists

Surfer is an SEO tool that helps businesses improve their website rankings on search engines like Google. It offers a suite of features, including keyword research, content planning, and on-page optimization analysis. Surfer's Content Score helps you understand how well your website content is optimized for specific keywords. It also offers AI-powered writing assistance and integrates with popular platforms like Google Docs and WordPress. Surfer is designed to make SEO simpler and more efficient for agencies, marketing teams, and anyone creating online content.

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Logo of Frase.io Frase.io

on 5 lists

Frase.io is a content creation platform that helps you research, write, and optimize SEO content. It analyzes top-ranking search results to generate content briefs and outlines, suggests relevant topics, and helps you monitor keyword usage. Frase.io also offers AI-powered writing assistance for generating different types of content. It's designed for content creators, SEO specialists, and marketing teams looking to streamline their content workflow and create high-ranking content.

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Logo of Google Workspace Google Workspace

on 4 lists

Google Workspace is a suite of online productivity and collaboration tools for businesses of all sizes. It includes popular apps like Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet and more. Google Workspace aims to provide a seamless and integrated experience for communication, document creation, file storage, and team collaboration, all accessible from any device with an internet connection. It stands out with its user-friendly interface and strong collaboration features.

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Logo of Keyword Insights Keyword Insights

on 4 lists

Keyword Insights is a topical SEO platform designed to help mid-sized businesses build authority in their niche. It offers keyword research and clustering tools that identify content gaps and inform content strategy. It features an AI-powered writing assistant to create SEO-optimized content. Keyword Insights stands out with its real-time keyword data, SERP-based clustering, and intent analysis. It promises improved search rankings and increased organic traffic through comprehensive topic coverage and efficient content creation. A $1 seven-day trial is available.

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Logo of SparkToro SparkToro

on 4 lists

SparkToro helps mid-sized businesses understand their target audience's online behavior. By analyzing public data, it reveals where your audience spends their time online, including websites, social accounts, podcasts, and YouTube channels. This information helps refine marketing strategies, improve content creation, and optimize ad targeting by identifying key influencers and popular platforms. SparkToro promises smarter audience insights for better marketing ROI.

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Logo of Google Analytics Google Analytics

on 4 lists

Google Analytics is a free tool that gives you insights into your website and app users. Understand what content is popular, track your marketing campaigns, and see how people behave on your site. Use this data to improve your website, create better content, and make smarter marketing decisions.

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Logo of Detailed SEO Extension Detailed SEO Extension

on 4 lists

Detailed SEO Extension is a free Chrome and Firefox browser extension providing quick SEO insights. Aimed at SEO professionals, it offers features like on-page element analysis (headings, schema), quick access to SEO tools (Ahrefs, Moz), content duplication checking, and hreflang analysis. With over 380,000 users, it stands out for its speed, free access, and regular updates with no upsells or tracking. It promises simple, fast SEO data analysis directly within your browser.

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Logo of Byword.AI Byword.AI

on 3 lists

Byword.AI is an AI-powered writing assistant designed to help businesses create SEO-optimized articles quickly. Users can generate articles from keywords or titles, with control over writing style, language, and article length. Byword.AI also offers features like image generation, internal linking, social media post creation, and integrations with platforms like WordPress. This makes it a good fit for businesses looking to scale their content creation efforts.

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Logo of Ubersuggest Ubersuggest

on 3 lists

Ubersuggest is an SEO tool that helps businesses improve their website ranking and attract more visitors. It offers keyword research, competitor analysis, and website traffic insights. Ubersuggest is popular among marketers and website owners as an all-in-one SEO solution. Its easy-to-use interface and comprehensive features make it suitable for both beginners and experienced users.

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Logo of Keywords Everywhere Keywords Everywhere

on 3 lists

Keywords Everywhere is a browser extension for keyword research, competitive analysis, and SEO insights. It shows search volume, cost-per-click, and competition data for keywords directly on websites like Google, YouTube, Amazon, and more. It helps businesses discover relevant keywords, analyze competitor strategies, and improve content marketing. Keywords Everywhere offers both free and paid features. It is used by marketers at companies of all sizes. It stands out by providing data directly within your browser, streamlining workflows.

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Logo of Writesonic Writesonic

on 3 lists

Writesonic is an AI-powered writing and image generation platform that helps businesses create various types of content more efficiently. It offers tools for creating SEO-optimized articles, blog posts, marketing materials, and more. Writesonic emphasizes real-time data integration and SEO optimization to help businesses improve their online presence and content marketing efforts. It boasts a large user base and positive customer reviews.

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