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SparkToro description
SparkToro helps mid-sized businesses understand their target audience's online behavior. By analyzing public data, it reveals where your audience spends their time online, including websites, social accounts, podcasts, and YouTube channels. This information helps refine marketing strategies, improve content creation, and optimize ad targeting by identifying key influencers and popular platforms. SparkToro promises smarter audience insights for better marketing ROI.
Who is using SparkToro?
Who is SparkToro best for
SparkToro is a market research tool that helps businesses understand their target audience's online behavior. It analyzes public data to reveal where audiences spend their time online, allowing for refined marketing strategies and optimized ad targeting. Users appreciate the platform's detailed audience insights but note the limited free version.
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SparkToro is best for small to medium-sized businesses.
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Ideal for marketing and advertising professionals.
SparkToro features
| Supported SparkToro analyzes public data to reveal where your target audience spends their time online. |
| Supported SparkToro provides demographic data including age, gender, job titles, and skills. |
| Supported SparkToro reveals the keywords your audience uses on Google and Bing. |
| Supported SparkToro analyzes and compares the social media usage of your target audience. |
| Supported SparkToro identifies websites and sources influential to your target audience. |
| Supported SparkToro reveals the YouTube channels, podcasts, and subreddits your audience follows. |
SparkToro pricing
Users sentiment
See the SparkToro pricing page.
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SparkToro has a free plan.
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SparkToro has a free trial.
Free
Includes 5 searches/month, keywords & website searches, single user, sampling of results only, single list, and social contact data.
Personal
Includes 50 searches/month, all search types (keywords, websites, and bio keywords), top 50 results for search keywords, social accounts, and websites visited, top 10 results for podcasts, YouTube, and Reddit, limited demographics (gender, age, job roles), top 50 words in bio, and unlimited list building.
Business
Includes 500 searches/month, up to 10 users, top 150 results for search keywords, social accounts, websites visited, podcasts, YouTube, and Reddit, all topic data, all demographic data, and email & social contact data.
Agency
Includes unlimited* searches (excluding programmatic/automated queries), up to 100 users, top 300 results for search keywords, social accounts, websites visited, podcasts, YouTube, and Reddit, all topic data, all demographic data, full CSV export of all keywords, custom audiences, and advanced searches.
SparkToro alternatives
consumr.aiBetter fit for smaller companies. Has positive ratings and reviews. Is growing faster. Provides cross-platform analytics, predictive analytics, and data integration.Read more
TrackMyHashtagBetter for enterprise companies. Focuses on Twitter/X analytics, providing historical data back to 2006. Easy-to-use interface with detailed reports and visualizations. Rated higher by users.Read more
BuzzSumoBetter for enterprise companies and certain industries like education, media, marketing, and software. More established, with broader features for content analysis, influencer identification, and trend discovery. Pricier but delivers more comprehensive data insights.Read more
SpotRightBetter for optimizing paid advertising campaigns, particularly on Facebook, Google, and The TradeDesk. More suitable for small and mid-sized businesses focused on digital advertising. G2 ratings available.Read more
TrackBeeBetter for e-commerce businesses focused on optimizing ads, emails, and promotions. Provides real-time data tracking and seamless integration with Shopify and various ad platforms. Free trial available but limited customization.Read more
RadarrBetter for small and medium businesses. Has positive ratings and reviews. Provides Instagram integration and social media analytics. Growing faster than SparkToro. A SparkToro competitor and alternative.Read more
SparkToro FAQ
What is SparkToro and what does SparkToro do?
SparkToro is a market research tool that reveals the online behavior of your target audience. It identifies where they spend their time online, including websites, social media, podcasts, and YouTube channels, enabling you to refine marketing strategies and optimize ad targeting. This helps improve content creation and achieve better marketing ROI.
How does SparkToro integrate with other tools?
There is no information available about SparkToro's direct integrations with other tools. However, its data export capabilities may allow some level of integration with other marketing or analytics platforms.
What the main competitors of SparkToro?
SparkToro's main competitors include BuzzSumo, for content analysis and influencer identification, and SpotRight, focusing on audience intelligence for digital advertising. Other alternatives like Consumr.ai and TrackBee offer audience insights and marketing analytics. TrackMyHashtag focuses specifically on Twitter analytics.
Is SparkToro legit?
Yes, SparkToro is a legitimate software tool for audience research. It helps businesses understand their target audience's online behavior to refine marketing strategies and optimize ad targeting. However, keep in mind that recent employee growth has declined.
How much does SparkToro cost?
SparkToro's pricing includes a Free plan with 5 searches/month. Paid plans are Personal at $50/month, Business at $150/month, and Agency at $300/month. The higher tiers unlock more searches, users, and data. Is SparkToro worth it for your business? It depends on your specific needs and budget.
Is SparkToro customer service good?
There is no customer service information available for SparkToro.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.