At 27, with three businesses and no fixed home, my journey has been anything but conventional. Raised in a hippie commune by a single mother who gave everything for me, I started off shy and overlooked. After a near-death illness at 17, I found my way into design, SEO, and eventually entrepreneurship—dropping out of both college and a marketing degree to pursue real learning. From freelancing to building a six-figure business at 21, selling a podcast with 300K monthly listeners, and growing multiple companies, I’ve helped unicorns scale, built a SaaS user base of 130K, and given my mum financial freedom. Now, I’m continuing to level up, explore, and create alongside brilliant people.

Too many people overcomplicate SEO tools. Here's my simple 15-tool stack.

13 tools

Ahrefs

All-in-one (competitors, keywords, etc)

Keyword Insights

Keyword clustering

SparkToro

Audience research

Byword.AI

Programmatic AI content

Grammarly

Writing Assistant

Frase.io

Content optimisation

Screaming Frog SEO Spider

Website crawling and auditing

Google Search Console

SEO analytics and data

Detailed SEO Extension

Quick on-page analysis

Hunter

Email address finder

Pitchbox

Link outreach

Also Asked

'People Also Ask' keywords

Seed Keywords

'Seed' keyword surveys