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BuzzSumo description
BuzzSumo is a marketing software that helps you understand what content is popular online and who is sharing it. It provides data about articles, social media posts, and influencers across various platforms like Facebook, Twitter, and YouTube. This helps businesses create more effective content, identify influential people in their industry to work with, and track how their brand is being perceived online. BuzzSumo is known for its large database of online content and engagement data, making it a valuable tool for data-driven marketing decisions.
Who is using BuzzSumo?
Who is BuzzSumo best for
BuzzSumo is a content marketing and PR tool that helps businesses identify trending topics, influential voices, and competitor strategies. Ideal for marketers, content creators, and SEO specialists, it allows for content research, competitor analysis, and influencer discovery. Users praise its effectiveness in content research and topic discovery but note concerns about pricing and the user interface. BuzzSumo provides valuable marketing insights to optimize content and boost online visibility.
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Best fit for small, medium, and large businesses seeking to improve content marketing and PR efforts.
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Highly suitable for Marketing & Advertising, Media & Entertainment, and Software companies; applicable to most industries.
BuzzSumo features
| Supported BuzzSumo allows searching and filtering influencers based on criteria like industry, reach, and engagement. |
| Supported BuzzSumo supports building media lists by searching, filtering, and organizing journalists. |
| Supported BuzzSumo supports discovering and sharing trending content across social media platforms. |
| Supported BuzzSumo identifies trending topics with its Trending Now feature and custom feeds. |
| Supported BuzzSumo supports content research and filtering by keywords, sources, and date. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
BuzzSumo reviews
We've summarised 253 BuzzSumo reviews (BuzzSumo GetApp reviews, BuzzSumo TrustPilot reviews, BuzzSumo Capterra reviews and BuzzSumo G2 reviews) and summarised the main points below.
- Excellent for content research and discovering trending topics.
- Useful for competitor analysis and backlink research.
- Effective influencer marketing research.
- Content idea generation and inspiration.
- Brand monitoring and mention tracking.
- High cost, especially for smaller businesses or limited usage.
- Limited free version functionality.
- UI could be more modern and intuitive.
- Occasional irrelevant or outdated results.
- Limited social media platform integration (e.g., LinkedIn, Instagram).
BuzzSumo pricing
The commentary is based on 32 reviews from BuzzSumo Capterra reviews, BuzzSumo G2 reviews, BuzzSumo GetApp reviews and BuzzSumo TrustPilot reviews.
BuzzSumo is praised for its content research, influencer discovery, and trend monitoring capabilities. However, many reviewers find its pricing structure expensive, especially for smaller businesses and freelancers, making it a significant factor in the purchase decision.
Users sentiment
See the BuzzSumo pricing page.
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BuzzSumo has a free trial.
Content Creation
For marketers and marketing agencies wanting to take their content to the next level. It includes Content Analyzer, Trending Feeds, and Question Analyzer.
PR & Comms
For agencies needing to monitor coverage, research and outreach to journalists, and track trends. Includes all features from the Content Creation plan plus Media Database & Outreach, Coverage Reports, and Slack Integration.
Suite
Ideal for the entire marketing team in large brands and agencies. Includes all features from the PR & Comms plan plus YouTube Analyzer, Advanced Chrome Extension, and Article Uploads.
Enterprise
No-holds-barred access. Everything household-name brands and agencies need. Includes all features from the Suite plan plus RSS Feed Sync, Granular Location Search, and Early Access To New Features.
BuzzSumo alternatives
buzzsumo vs SocialPilotBetter for small businesses and agencies. Offers more affordable pricing plans. Has a more user-friendly interface and wider social media platform support. Is growing faster than BuzzSumo in terms of website traffic and employee growth. Provides a free trial.Read more
buzzsumo vs ZightBetter for internal communication and quick video sharing. A good BuzzSumo alternative for screen recording and visual collaboration. Caters to smaller businesses effectively. Has stronger website traffic growth momentum.Read more
SemrushBetter for e-commerce. Wider range of features including SEO, competitor analysis, and paid advertising. Has more momentum based on employee growth and website traffic. Higher ratings on Glassdoor. A popular BuzzSumo alternative and competitor.Read more
consumr.aiBetter for predictive analytics and understanding consumer behavior. Geared towards marketing and advertising teams seeking campaign performance boosts. A BuzzSumo competitor and alternative, it focuses on cross-platform analysis. Has faster website traffic growth, but slower employee growth.Read more
SimplifiedBetter for social media management, AI content creation, and graphic design. A broader range of marketing tools are included. More affordable, although the free tier has limitations. Consider Simplified as a BuzzSumo alternative if ease of use is a priority.Read more
Social JazzBetter for smaller businesses needing pre-made social media content. Provides automated branding and post scheduling. Has a faster website traffic growth but some reported integration issues and mobile app performance concerns. A strong BuzzSumo competitor for those prioritizing ease of use.Read more
BuzzSumo FAQ
What is BuzzSumo and what does BuzzSumo do?
BuzzSumo is a marketing software that reveals trending content and key influencers. It helps businesses analyze competitor strategies, track brand mentions, and discover content ideas. Marketers use BuzzSumo to create data-driven content strategies and improve their overall online presence.
How does BuzzSumo integrate with other tools?
BuzzSumo integrates with other platforms through its API and supports integrations with popular marketing tools like Slack, HubSpot, and Hootsuite. This allows users to streamline their workflows and share data across different platforms.
What the main competitors of BuzzSumo?
Top alternatives to BuzzSumo include Semrush, a comprehensive marketing platform, and Flick, specializing in social media management. Other options like SocialPilot and Social Jazz focus on streamlining social media workflows for businesses. Consumr.ai offers market research capabilities.
Is BuzzSumo legit?
Yes, BuzzSumo is a legitimate software for content marketing and influencer discovery. It's known for its comprehensive database and helpful tools, though some users find it pricey. If you need to research trending topics and influencers, BuzzSumo is safe and useful.
How much does BuzzSumo cost?
BuzzSumo pricing starts at $199/month for the Content Creation plan. The PR & Comms plan is $299/month, while the Suite plan costs $499/month. For enterprise-level needs, the Enterprise plan is $999/month. Is BuzzSumo worth the product pricing? Each plan offers increasing features for content analysis and PR, making it a valuable tool for marketers and agencies.
Is BuzzSumo customer service good?
Customer reviews on BuzzSumo's customer service are mixed. While some users describe it as "friendly and welcoming," others find it "not great." Overall, user satisfaction with the product itself appears higher than with customer support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.