Zight vs BuzzSumo

by Gralio Feb 20, 2025

Zight excels in visual communication through screen recording, while BuzzSumo provides in-depth content and social media analysis for marketing. Zight is best for creating and distributing visual content, whereas BuzzSumo is better for optimizing marketing strategies based on data-driven insights. The key difference lies in their core functionalities, one focusing on content creation and the other on content analysis and strategy.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1477 reviews and 60 websites, saving 8 hours, 42 minutes of reading.

Zight

Website LinkedIn Twitter

BuzzSumo

Website LinkedIn Twitter

About

Zight is a popular screen and video recording software designed to make communication easier and clearer. Zight allows you to record your screen, webcam, or both, and easily share the recordings with a link. You can record your full screen, a selected area, or even create GIFs. Zight also offers basic editing features, annotations, and integrations with popular workplace tools like Slack and Trello. This can be useful for creating tutorials, giving feedback, reporting bugs, or sharing meeting summaries. Zight offers a free plan with recordings up to 5 minutes, and paid plans with additional features are available.

BuzzSumo is a marketing software that helps you understand what content is popular online and who is sharing it. It provides data about articles, social media posts, and influencers across various platforms like Facebook, Twitter, and YouTube. This helps businesses create more effective content, identify influential people in their industry to work with, and track how their brand is being perceived online. BuzzSumo is known for its large database of online content and engagement data, making it a valuable tool for data-driven marketing decisions.

Summary

Main difference

Zight is a screen and video recording software ideal for creating and sharing tutorials, presentations, and visual communication. BuzzSumo is a marketing tool focused on content research, competitor analysis, and influencer identification to improve marketing strategies.

Relative strengths of Zight (compared to BuzzSumo)

Superior screen and video recording features (screen, webcam, GIF).
Easy sharing and collaboration through shared workspaces and integrations.
User-friendly interface for quick recording and basic editing.

Relative weaknesses of Zight (compared to BuzzSumo)

Limited content marketing and analysis capabilities.
Less comprehensive for influencer marketing and competitor analysis.
Fewer integrations compared to BuzzSumo, especially for social media platforms.

Who is using Zight and BuzzSumo?

No data

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Who should use Zight VS. BuzzSumo

Zight is a screen and video recording software ideal for professionals, educators, and teams needing streamlined communication. Users love its intuitive interface and seamless sharing capabilities, praising its speed and simplicity. However, some users have reported occasional bugs and slow upload times. Zight offers integrations with tools like Slack and Trello, making it a versatile solution for creating tutorials, giving feedback, and sharing meeting summaries.

BuzzSumo is a powerful content marketing tool that helps businesses discover trending topics, identify key influencers, and analyze competitor strategies. Ideal for marketers, content creators, and SEO specialists, BuzzSumo provides data-driven insights to enhance content creation and improve brand visibility. Users praise its effectiveness in content research and competitor analysis, but some find the pricing challenging. Consider BuzzSumo if you need to create high-performing content and amplify your brand's reach.

Best for small to medium-sized businesses.
Ideal for E-commerce, Education, Software, and Marketing.

Best for small, mid-sized, and large businesses seeking to elevate their content strategy.
Highly suitable for Marketing & Advertising, Media & Entertainment, and Software/IT companies.

Zight and BuzzSumo features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Business Insights

Not supported

Zight's analytics focus on content engagement, not comprehensive business performance.

Not supported

BuzzSumo lacks dashboards and reports for overall business performance.
Email Thread Summarization

Not supported

Email thread summarization is not supported.

Not supported

BuzzSumo does not support email thread summarization.
Influencer identification

Not supported

Zight does not support influencer identification.

Supported

BuzzSumo supports influencer identification for amplifying brand reach.
Question Analyzer

Not supported

Zight does not offer a question analyzer feature.

Supported

BuzzSumo's Question Analyzer finds questions related to a topic from various online forums.
Screen recording

Supported

Zight allows users to record their full screen or a selected area.

Not supported

BuzzSumo does not offer screen recording.
Window recording

Supported

Zight allows recording a specific application window on Windows.

Not supported

BuzzSumo does not support window recording.

Qualities

Value and Pricing Transparency

+0

Neutral sentiment

-1

Strongly negative sentiment
Customer Service

+1

Strongly positive sentiment

No data
Ease of Use

+0.93

Strongly positive sentiment

+0.78

Strongly positive sentiment
Reliability and Performance

+0.14

Neutral sentiment

+0.75

Strongly positive sentiment
Ease of Implementation

No data

No data
Scalability

No data

No data

Zight and BuzzSumo Pricing

No data

See full Pricing page

BuzzSumo offers four pricing plans: Content Creation, PR & Comms, Suite, and Enterprise. The plans differ in the number of users, alerts, and features. Annual billing includes a 20% discount.

Plans

User sentiment

Strongly negative

-1

See full Pricing page

Zight and BuzzSumo review insights

1474 reviews analysed from and

Users love

Easy and intuitive screen and video recording, praised for its speed and simplicity.
Seamless sharing of recordings via automatically generated links.
Convenient annotation features for screenshots and images.
Integration with popular workplace tools like Slack and Trello.
Cloud storage for easy access and organization of recordings.

Excellent for content research and discovering trending topics.
Useful for competitor analysis and backlink research.
Effective influencer marketing research.
Content idea generation and inspiration.
Brand monitoring and mention tracking.

Users dislike

Occasional bugs and glitches disrupt workflow, requiring app restarts.
Limited annotation features, especially for text and shapes.
Video processing and upload times can be slow, occasionally leading to failed uploads.
Mac and Windows versions have inconsistent features and functionality.
Mobile app lacks features and has a poor user interface.

High cost, especially for smaller businesses or limited usage.
Limited free version functionality.
UI could be more modern and intuitive.
Occasional irrelevant or outdated results.
Limited social media platform integration (e.g., LinkedIn, Instagram).

Zight and BuzzSumo Ratings

G2

4.6/5

(1224)
Glassdoor

4.0/5

(21)

G2

4.5/5

(103)
Capterra

4.5/5

(147)
TrustPilot

3.7/5

(3)
Glassdoor

3.0/5

(1589)

Company health

Employee growth

5% decrease in the last year

1% decrease in the last year

Web traffic

8% increase in the last quarter

25% decrease in the last quarter

Financing

July 2023 - $19M

No data

How do Zight's screen recording features compare to BuzzSumo's content analysis capabilities?

Zight's screen recording features and BuzzSumo's content analysis capabilities serve entirely different purposes. Zight focuses on visual communication through screen and webcam recordings, ideal for tutorials, feedback, or meeting summaries. BuzzSumo, on the other hand, analyzes online content and social media engagement to inform marketing strategies, identify influencers, and understand trending topics. They are not comparable in terms of functionality as they address distinct user needs.

Which product best supports visual communication versus marketing analysis?

Zight is the better product for visual communication. Its core functionality centers around screen and video recording, including webcam recording and GIF creation, with easy sharing options. While BuzzSumo provides valuable marketing analysis data, it does not directly support visual communication creation or distribution.

What are the advantages of Zight?

Zight's advantages are its ease of use and speed for screen and video recording, convenient sharing features, and integration with common workplace tools. It offers a free plan suitable for short recordings, making it accessible for individuals and small teams. Zight focuses specifically on screen recording and sharing, providing a streamlined solution for those needs.

What are the disadvantages of Zight?

Zight users report occasional bugs and glitches that disrupt workflow, requiring application restarts. Some users find the annotation features, especially for text and shapes, to be limited. Video processing and upload times can be slow and occasionally lead to failed uploads. There are inconsistencies in features and functionality between the Mac and Windows versions. Finally, the mobile app is considered to have limited features and a poor user interface.

Alternatives to Zight and BuzzSumo

Vimeo

Vimeo is an all-in-one video software platform for businesses of all sizes. It provides a suite of tools for creating, editing, managing, and sharing high-quality videos. Vimeo hosts videos on its ad-free player, offers live streaming capabilities, and provides analytics to track video performance. Security and privacy features ensure your content is protected and only accessible to authorized viewers. Vimeo integrates with popular business tools to streamline workflows.

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

VideoSends

VideoSends is a screen and webcam recording tool that allows you to easily create and share videos for tutorials, guides, presentations, and more. With VideoSends, you can record your entire screen or just a specific application window. You can also add your webcam footage to create more engaging videos. VideoSends allows for basic editing, like trimming and adding music, and then you can easily share your video through a link. VideoSends offers a free plan with limited recording time as well as paid plans with additional features.

consumr.ai

Consumr.ai is a software tool designed for marketing teams. It analyzes data from platforms like TikTok, Facebook, and Google to help you understand your target audience better. This includes what they buy, what they search for online, and what they talk about on social media. Consumr.ai then provides this information in an easy-to-understand format, helping your team develop more effective marketing campaigns.

Wistia

Wistia is a video marketing platform designed for businesses of all sizes. It provides a single location to create, host, and track the success of your videos. Wistia offers tools to easily customize your video player, capture leads, and integrate with popular marketing platforms. Its analytics dashboard helps you understand how viewers engage with your content.

Flick

Flick is a social media management tool that helps you plan, schedule, and track your social media content. It offers hashtag research, content scheduling across platforms like Instagram and Facebook, AI assistance for writing captions, and analytics to measure your performance. Flick is designed for business owners, marketers, and creators who want to save time and improve their social media results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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