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Wistia description
Wistia is a video marketing platform designed for businesses of all sizes. It provides a single location to create, host, and track the success of your videos. Wistia offers tools to easily customize your video player, capture leads, and integrate with popular marketing platforms. Its analytics dashboard helps you understand how viewers engage with your content.
Who is Wistia best for
Wistia is a user-friendly video marketing platform ideal for businesses seeking in-depth analytics and customization options. Users praise its ease of use and detailed analytics, but some have noted limitations in its video editing capabilities and expressed concerns about price increases. Wistia empowers businesses to create professional-looking videos to boost their marketing efforts.
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Best for small to medium-sized businesses seeking robust video marketing tools.
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Ideal for industries like healthcare, finance, e-commerce, and education.
Wistia features
| Supported Wistia provides detailed video analytics, including heatmaps, engagement graphs, and conversion tracking. |
| Supported Wistia offers extensive video player customization options for appearance and functionality. |
| Supported Wistia supports video recording, sharing, and archiving, including private sharing options. |
| Supported Wistia offers lead capturing via Turnstile email collector and integrates with CRM and marketing automation systems. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Wistia reviews
We've summarised 812 Wistia reviews (Wistia GetApp reviews, Wistia TrustPilot reviews, Wistia Capterra reviews and Wistia G2 reviews) and summarised the main points below.
- User-friendly platform with great tools for customization and analytics.
- The platform is straightforward and user friendly.
- The analytics included within Wistia are very in depth and provide lots of information.
- Wistia is a solid, reliable tool that makes video hosting and marketing more efficient.
- The events platform that they sold us in recently is a disaster.
- No live customer support despite us paying them thousands of dollars per year.
- Sudden price increase left us scrambling.
- The video editor functions are limited, I prefer to have a lot more range in editing choices
Wistia pricing
The commentary is based on 101 reviews from Wistia Capterra reviews, Wistia G2 reviews, Wistia GetApp reviews and Wistia TrustPilot reviews.
Wistia offers a tiered subscription pricing model with a free plan and multiple paid plans. The pricing scales with the number of videos, media files, bandwidth, and features.
Users sentiment
See the Wistia pricing page.
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Wistia has a free plan.
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Wistia has a free trial.
Free
Up to 10 videos, customizable player, recording and editing.
Plus
Everything in Free, remove Wistia branding, basic CTAs, multiple users.
Pro
Everything in Plus, lead capture forms, enhanced data analytics, webinar hosting.
Advanced
Everything in Pro, marketing integrations, unlimited video galleries, custom branded webinars.
Wistia alternatives
LivestormBetter for hosting interactive online events like webinars and virtual meetings. It's more focused on audience engagement features. A Wistia alternative and competitor.Read more
wistia vs VimeoBetter for creating and editing videos. Has broader industry applicability. Lower ratings on Glassdoor. Growing slower than Wistia. A good Wistia competitor.Read more
TwentyThreeMore focused on mid-size and large companies. Has less momentum. Lacks detailed user reviews and ratings.Read more
AdiloBetter for users focused on security and ad-free publishing. More suitable for Education, Software, IT & Telecommunications, and Marketing & Advertising. Positive pricing sentiment.Read more
Framework360Better for comprehensive marketing automation and broader feature set beyond video. A Wistia alternative or competitor, Framework360 offers website building and sales features. Positive user reviews highlight ease of use and excellent customer support.Read more
VEEDBetter for collaborative video editing with AI-powered features like auto-subtitling and text-to-video. A strong Wistia competitor and video editing software alternative.Read more
Wistia FAQ
What is Wistia and what does Wistia do?
Wistia is a video marketing platform for businesses to host, customize, and track video content. It offers detailed analytics, lead capture tools, and integrations with popular marketing platforms, helping businesses understand viewer engagement and improve their video marketing ROI.
How does Wistia integrate with other tools?
Wistia integrates with various marketing automation platforms, CRM systems, and analytics tools. This allows for lead capturing via its Turnstile email collector and provides seamless data transfer for enhanced marketing insights. Popular integrations include HubSpot, Marketo, and Google Analytics.
What the main competitors of Wistia?
Wistia's top competitors include Vimeo, TwentyThree, and VEED. These platforms offer similar video hosting, marketing, and analytics features. Other alternatives, focusing more on events and communication, are Livestorm, Accelevents, and Riverside.fm.
Is Wistia legit?
Yes, Wistia is a legitimate video marketing platform. It's known for its user-friendly interface, customization options, and in-depth analytics. However, some users have noted limitations in video editing capabilities and concerns about customer support.
How much does Wistia cost?
Wistia's pricing information is not publicly available. Contact Wistia directly for product pricing details and to determine if Wistia is worth the investment for your business needs.
Is Wistia customer service good?
Wistia's customer service receives generally positive feedback. Users praise the helpful, responsive support team and readily available resources. However, some have experienced difficulties getting issues resolved, especially with the events platform.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.