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Wistia

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Company health

Employee growth
7% increase in the last year
Web traffic
12% increase in the last quarter
Financing
January 2018 - $19M

Ratings

G2
4.6/5
(643)
Capterra
4.7/5
(170)
Glassdoor
4.6/5
(45)

Wistia description

Wistia is a video marketing platform designed for businesses of all sizes. It provides a single location to create, host, and track the success of your videos. Wistia offers tools to easily customize your video player, capture leads, and integrate with popular marketing platforms. Its analytics dashboard helps you understand how viewers engage with your content.


Who is using Wistia?


Who is Wistia best for

Wistia is great for businesses looking to use video for marketing, sales, or training. User reviews highlight its user-friendly platform, customization options, and in-depth analytics. It's a reliable tool for efficient video hosting and marketing, but keep in mind that some users find the video editing functions limited..

  • Best for companies with 1-1000 employees seeking professional video hosting, marketing, and analytics solutions to enhance their online presence.

  • We find Wistia particularly effective for marketing and advertising agencies aiming to boost client engagement through professional-looking, high-quality video content.


Wistia features

Supported

Video Hosting: Wistia provides video hosting, allowing users to upload and store their videos on the platform.

Supported

Video Embedding: Wistia enables users to embed their videos on any website or platform they choose.

Supported

Ad-Free Player: Wistia offers an ad-free video player that ensures fast playback without distractions for viewers.

Supported

Video Collections: Wistia supports the creation of video collections to organize and display related videos.

Supported

Video Channels: Wistia offers channels to give your video series a home and allow for organized viewing.

Supported

Video Localization: Wistia provides localization features, allowing users to dub and translate videos into 30+ languages for a global audience.

Supported

Webinar Hosting: Wistia offers webinar hosting capabilities, enabling users to create seamless live events.

Supported

Lead Generation: Wistia provides lead generation tools, allowing users to add lead generation forms to videos and amp up ROI.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.7

Customer Service

Rather positive
+0.67

Ease of Use

Strongly positive
+0.97

Reliability and Performance

Rather positive
+0.57

Ease of Implementation

Rather positive
+0.6

Scalability

Strongly negative
-1

Wistia reviews

We've summarised 821 Wistia reviews (Wistia GetApp reviews, Wistia TrustPilot reviews, Wistia Capterra reviews and Wistia G2 reviews) and summarised the main points below.

Pros of Wistia
  • User-friendly platform with great tools for customization and analytics.
  • The platform is straightforward and user friendly.
  • The analytics included within Wistia are very in depth and provide lots of information.
  • Wistia is a solid, reliable tool that makes video hosting and marketing more efficient.
Cons of Wistia
  • The events platform that they sold us in recently is a disaster.
  • No live customer support despite us paying them thousands of dollars per year.
  • Sudden price increase left us scrambling.
  • The video editor functions are limited, I prefer to have a lot more range in editing choices

Wistia pricing

The commentary is based on 103 reviews from Wistia Capterra reviews, Wistia G2 reviews, Wistia GetApp reviews and Wistia TrustPilot reviews.

All plans include a certain amount of media, bandwidth, and users. Additional media can be added for an extra cost. Bandwidth limits are set per plan, and exceeding the limit will result in a notification and an option to upgrade. Wistia primarily supports MP4 files with specific encoding and size recommendations. Features cannot be purchased individually, and upgrading to a higher tier is recommended for accessing additional features and capabilities. Cancellation is possible at any time unless a contract is in place, but no refunds are issued for cancellations during a billing cycle.

Users sentiment

Strongly negative
-0.7

See the Wistia pricing page.

  • Wistia has a free plan.

  • Wistia has a free trial.

Free
Free

Start with the video essentials: - Professional hosting - Video recording and editing

Plus
$19 per user/month

Everything in Free + - Fully customizable player - Clickable video CTAs - Team commenting and review

Pro
$79 per user/month

Everything in Plus + - Heatmaps and audience analytics - In-video lead capture forms - Embeddable playlists - Password-protected videos

Advanced
$319 per user/month

Everything in Pro + - Webinars with custom branding - Marketing integrations - Automate campaigns with video - Ad platforms integrations - Account success manager

Premium
Custom

Everything in Advanced + - SSO & advanced security - Custom folder permissions - Dedicated accounts for teams - Unlimited seats - 2TB+ bandwidth - Priority support


Wistia alternatives

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  • Logo of Firework
    wistia vs Firework
    Short-form shoppable videos boost website engagement and sales.
    Read more
  • Logo of YouTube Live
    YouTube Live
    Real-time video streaming connecting creators and audiences instantly.
    Read more
  • Logo of Jumpshare
    Jumpshare
    Effortless visual communication: share files, screens, and videos instantly.
    Read more
  • Logo of Vidalytics
    Vidalytics
    Boost video engagement and conversions with detailed analytics.
    Read more
  • Logo of Rizzle
    Rizzle
    Create, edit, and grow with AI-powered short videos.
    Read more

Wistia FAQ

  • What is Wistia and what does Wistia do?

    Wistia is a video marketing platform that helps businesses create, host, and track the performance of their videos. We find that it offers tools for customizing video players, capturing leads, and integrating with other marketing platforms, along with in-depth analytics to understand viewer engagement.

  • How does Wistia integrate with other tools?

    Wistia integrates with marketing automation platforms like HubSpot, Marketo, and Pardot. It also connects with CRM systems such as Salesforce. We find these integrations streamline workflows and boost marketing effectiveness.

  • What the main competitors of Wistia?

    We find that Wistia's main competitors are Vimeo, a platform known for high-quality video hosting and marketing tools, and Cincopa, a platform used to host, manage, and share videos and images. Other alternatives include Jumpshare, Firework, Restream, and Rizzle.

  • Is Wistia legit?

    Yes, Wistia is a legitimate video marketing platform. We find that users praise its ease of use, customization options, and detailed analytics. It's a safe and reliable choice for businesses looking to enhance their video marketing efforts.

  • How much does Wistia cost?

    Wistia's pricing plans start with a Free plan. They also offer Plus at $19/month, Pro at $79/month, and Advanced at $319/month. For large organizations needing custom features, there's a Premium plan with custom pricing.

  • Is Wistia customer service good?

    We find that Wistia's customer support is generally considered quite good. Users frequently praise the responsiveness and helpfulness of the support team. While some have experienced issues with specific features like the events platform or a lack of live support, the overall sentiment towards their customer service is positive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.