SocialPilot vs BuzzSumo

by Gralio Feb 20, 2025

SocialPilot and BuzzSumo cater to different social media marketing needs. SocialPilot is better for businesses focused on efficient scheduling and managing social media content across multiple platforms. BuzzSumo is better for businesses that prioritize content strategy, competitor analysis, and influencer marketing.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1087 reviews and 60 websites, saving 6 hours, 32 minutes of reading.

SocialPilot

Website LinkedIn Twitter

BuzzSumo

Website LinkedIn Twitter

About

SocialPilot is a social media management tool designed to make scheduling and analyzing social media activities easier for businesses. You can manage content across major platforms like Facebook, Instagram, Twitter, and LinkedIn from a single dashboard. SocialPilot offers features like bulk scheduling, content curation, team collaboration, and analytics reporting to streamline your social media efforts. It is designed to be user-friendly and scalable, making it suitable for both individual marketers and larger teams. A free trial is available to test out its features.

BuzzSumo is a marketing software that helps you understand what content is popular online and who is sharing it. It provides data about articles, social media posts, and influencers across various platforms like Facebook, Twitter, and YouTube. This helps businesses create more effective content, identify influential people in their industry to work with, and track how their brand is being perceived online. BuzzSumo is known for its large database of online content and engagement data, making it a valuable tool for data-driven marketing decisions.

Summary

Main difference

SocialPilot is a comprehensive social media management tool best suited for businesses prioritizing scheduling, content curation, and affordable pricing. BuzzSumo excels in content research, competitor analysis, and influencer identification, making it ideal for data-driven content strategy and marketing.

Relative strengths of SocialPilot (compared to BuzzSumo)

SocialPilot offers more affordable pricing plans compared to BuzzSumo, making it a cost-effective choice for budget-conscious businesses.
SocialPilot provides robust social media scheduling and management features across various platforms, including direct Instagram publishing, which BuzzSumo lacks.
SocialPilot's user interface is generally considered more user-friendly and intuitive than BuzzSumo's.

Relative weaknesses of SocialPilot (compared to BuzzSumo)

BuzzSumo offers superior content research and discovery capabilities, including trending topic identification and question analysis, which SocialPilot lacks.
BuzzSumo provides more in-depth competitor analysis tools for understanding competitor strategies and backlink profiles.
BuzzSumo is better for influencer marketing research and identification, offering more comprehensive data and insights than SocialPilot.

Who is using SocialPilot and BuzzSumo?

No data

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Who should use SocialPilot VS. BuzzSumo

SocialPilot is a user-friendly social media management tool praised for its bulk scheduling and calendar view. Many users appreciate its cost-effective pricing. However, some have noted occasional glitches and limitations in analytics. Ideal for agencies, small to medium businesses, and freelancers.

BuzzSumo is a content marketing and SEO tool that helps businesses discover trending topics, identify key influencers, and analyze competitor strategies. Users praise its content research capabilities and influencer marketing tools. However, some find the pricing high and the user interface less intuitive. BuzzSumo is best for marketers, content creators, and SEO specialists looking to enhance their content strategy and online presence.

Best for small to medium businesses and marketing agencies.
Ideal for marketing & advertising, media, software, and e-commerce companies.

Best for small, medium, and large businesses seeking to improve content strategy and influencer marketing.
Ideal for Marketing & Advertising, Media & Entertainment, and Software companies.

SocialPilot and BuzzSumo features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Client management

Partially supported

SocialPilot supports managing client social media accounts, but details on storing broader client information are unclear.

Not supported

BuzzSumo does not directly support storing and managing client information.
Reporting and analytics

Not supported

SocialPilot focuses on social media metrics, not bookings or sales.

Not supported

BuzzSumo focuses on content and social media analytics, not financial metrics like bookings or sales.
Email Thread Summarization

Not supported

Email thread summarization is not supported.

Not supported

BuzzSumo does not support email thread summarization.
Influencer identification

Supported

SocialPilot supports influencer identification through manual filtering and analysis based on user inputs.

Supported

BuzzSumo supports influencer identification for amplifying brand reach.
Twitter integration

Supported

SocialPilot allows scheduling tweets, including bulk uploads and rich content.

Partially supported

BuzzSumo does not directly schedule tweets, but integrates with scheduling tools like Buffer.
Instagram integration

Supported

SocialPilot supports scheduling posts to Instagram Business and Creator accounts.

Not supported

BuzzSumo does not support scheduling Instagram posts.

Qualities

Value and Pricing Transparency

+0.71

Strongly positive sentiment

-1

Strongly negative sentiment
Customer Service

+0.89

Strongly positive sentiment

No data
Ease of Use

+0.89

Strongly positive sentiment

+0.78

Strongly positive sentiment
Reliability and Performance

+0.36

Rather positive sentiment

+0.75

Strongly positive sentiment
Ease of Implementation

+0.81

Strongly positive sentiment

No data
Scalability

+0.8

Strongly positive sentiment

No data

SocialPilot and BuzzSumo Pricing

No data

User sentiment

Strongly positive

+0.71

See full Pricing page

BuzzSumo offers four pricing plans: Content Creation, PR & Comms, Suite, and Enterprise. The plans differ in the number of users, alerts, and features. Annual billing includes a 20% discount.

Plans

User sentiment

Strongly negative

-1

See full Pricing page

SocialPilot and BuzzSumo review insights

1064 reviews analysed from and

Users love

User-friendly interface praised for ease of use and navigation.
Bulk scheduling and calendar view for efficient content planning.
Cost-effective pricing plans compared to competitors.
Wide range of supported social media platforms, including Google My Business.
Responsive and helpful customer support.

Excellent for content research and discovering trending topics.
Useful for competitor analysis and backlink research.
Effective influencer marketing research.
Content idea generation and inspiration.
Brand monitoring and mention tracking.

Users dislike

Occasional glitches or bugs can disrupt posting and scheduling.
Limited analytics, especially historical data beyond three months.
Image and video handling can be inconsistent and require manual adjustments.
Connecting to and maintaining social media account links can be problematic.
Mobile app functionality and user experience could be improved.

High cost, especially for smaller businesses or limited usage.
Limited free version functionality.
UI could be more modern and intuitive.
Occasional irrelevant or outdated results.
Limited social media platform integration (e.g., LinkedIn, Instagram).

SocialPilot and BuzzSumo Ratings

G2

4.5/5

(824)
TrustPilot

2.9/5

(20)
Glassdoor

4.1/5

(100)

G2

4.5/5

(103)
Capterra

4.5/5

(147)
TrustPilot

3.7/5

(3)
Glassdoor

3.0/5

(1589)

Company health

Employee growth

25% increase in the last year

1% decrease in the last year

Web traffic

3% decrease in the last quarter

25% decrease in the last quarter

Financing

No data

How do SocialPilot's scheduling features compare to BuzzSumo's content discovery?

SocialPilot's strength lies in its scheduling features, offering bulk scheduling, a calendar view for planning, and support for various platforms like Facebook, Instagram, Twitter, and LinkedIn. BuzzSumo, on the other hand, focuses on content discovery, identifying trending topics, analyzing content performance, and finding influencers. They address different needs: SocialPilot helps manage and distribute content efficiently, while BuzzSumo helps discover what content to create and who to target.

Which product best supports managing multiple social media accounts simultaneously?

SocialPilot is the better product for managing multiple social media accounts simultaneously. Its core functionality is centered around scheduling and managing content across various platforms like Facebook, Instagram, Twitter, and LinkedIn through a single dashboard. While BuzzSumo offers valuable insights into trending content and influencer identification, its focus is primarily on content research and analysis, not direct social media management. BuzzSumo's features support content strategy, but SocialPilot offers the hands-on tools needed for daily posting and engagement across multiple accounts.

What are the advantages of SocialPilot?

SocialPilot offers a user-friendly interface, bulk scheduling, and cost-effective pricing plans. It supports a wide range of social media platforms and provides responsive customer support. It's particularly well-suited for marketing agencies, small to medium businesses, and freelancers needing to automate social media management.

What are the disadvantages of SocialPilot?

SocialPilot users have reported occasional glitches and bugs that disrupt posting and scheduling. Some users find its analytics limited, especially for historical data beyond three months. Image and video handling can be inconsistent, requiring manual adjustments. Maintaining social media account links can also be problematic, and the mobile app's functionality and user experience could be improved.

Alternatives to SocialPilot and BuzzSumo

Flick

Flick is a social media management tool that helps you plan, schedule, and track your social media content. It offers hashtag research, content scheduling across platforms like Instagram and Facebook, AI assistance for writing captions, and analytics to measure your performance. Flick is designed for business owners, marketers, and creators who want to save time and improve their social media results.

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Social Champ

Social Champ is a social media management tool designed to simplify your online presence. It allows businesses to schedule and manage content across multiple social media platforms like Facebook, Instagram, and Twitter from a single dashboard. Social Champ offers features like post scheduling, performance analysis, and a social inbox to manage engagement. It aims to help businesses save time, improve social media engagement, and understand what content works best. While suitable for various users, Social Champ is particularly beneficial for teams and agencies managing multiple social media accounts.

consumr.ai

Consumr.ai is a software tool designed for marketing teams. It analyzes data from platforms like TikTok, Facebook, and Google to help you understand your target audience better. This includes what they buy, what they search for online, and what they talk about on social media. Consumr.ai then provides this information in an easy-to-understand format, helping your team develop more effective marketing campaigns.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Post Planner

Post Planner is a social media management tool that helps businesses schedule and optimize content for various platforms like Facebook, Instagram, and Twitter. It stands out by offering content curation features, allowing users to discover and share trending content in their niche. Post Planner aims to simplify social media management, saving time and improving engagement with a user-friendly interface and automation features. It offers various pricing plans, including a free option.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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