What is TrackBee and what does TrackBee do?

TrackBee is an e-commerce analytics software that helps businesses optimize their online marketing campaigns. It provides real-time data tracking, multi-platform attribution, and conversion tracking, focusing on platforms like Facebook, Pinterest, and Google. TrackBee helps businesses make data-driven decisions to improve marketing outcomes.

How does TrackBee integrate with other tools?

TrackBee seamlessly integrates with popular e-commerce platforms like Shopify and WooCommerce. It also connects with major advertising dashboards, including Facebook, Google Ads, TikTok, and Pinterest, enabling efficient data transfer and campaign optimization.

What the main competitors of TrackBee?

Top TrackBee alternatives include Tracify, wetracked.io, and SessionStack. Tracify and wetracked.io offer similar e-commerce tracking and attribution features. SessionStack focuses on website user experience analysis. Google Analytics is a free option with basic website analytics capabilities.

TrackBee appears legitimate based on user reviews and its advertised features for e-commerce analytics. However, some users mention a complex setup process. For improved clarity on TrackBee's safety, further research into user experiences is recommended.

How much does TrackBee cost?

TrackBee offers a free trial for your first €50,000 in tracked revenue. Their paid plan is €100/month, including €50,000 of tracked revenue. Additional revenue is charged at €0.90 per €1,000. Is TrackBee worth it? The free trial allows you to evaluate its features for your business needs.

Is TrackBee customer service good?

TrackBee's customer service responsiveness needs improvement, particularly regarding quick issue resolution. While the software offers valuable features like robust security, reporting capabilities, and efficient tracking, users desire faster support responses.

TrackBee

Website

Last updated on 3/10/2025

Ratings

4.8/5

(25)

TrackBee description

TrackBee is an e-commerce analytics software designed to help businesses track and improve their online marketing campaigns. It offers real-time data tracking and analysis, allowing for immediate adjustments and optimization of ads, emails, and other promotional activities. TrackBee focuses on providing accurate data attribution to platforms like Facebook, Pinterest, and Google, which helps refine advertising algorithms and enhance campaign performance. The software aims to provide transparency into sales sources and empower data-driven decisions for better marketing outcomes.

Who is TrackBee best for

TrackBee is an e-commerce analytics tool designed for businesses looking to optimize their marketing campaigns. It offers real-time data tracking and seamless integration with platforms like Shopify, Facebook, and Google. Users praise its intuitive interface and accurate conversion tracking. However, some find the initial setup complex and desire more customization options.

TrackBee is best for small to medium businesses.
Ideal for e-commerce, retail, and consumer goods companies.

TrackBee reviews

We've summarised 25 TrackBee reviews (TrackBee Capterra reviews) and summarised the main points below.

Pros of TrackBee

User-friendly interface praised for its ease of use and intuitive design.
Seamless integration with popular platforms like Shopify and various ad dashboards (Facebook, Google, TikTok).
Accurate and efficient conversion tracking, especially in the post-iOS 14 landscape.
Real-time data tracking and analysis facilitates immediate campaign adjustments.
Automated reporting features save time and streamline optimization.

Cons of TrackBee

Limited customization options, making it difficult to tailor the software to specific needs.
The free plan offers limited functionality, potentially unsuitable for medium-sized businesses.
Initial setup can be complex for users unfamiliar with server-to-server tracking.
Login process can be slow.
Occasional difficulty integrating with other apps.

TrackBee pricing

The commentary is based on 6 reviews from TrackBee Capterra reviews.

TrackBee's pricing is a recurring theme in user reviews. While some find it affordable and worthwhile, others consider it expensive compared to alternatives, especially for medium-sized businesses. Potential users should carefully weigh the features against the cost.

Users sentiment

Rather negative

-0.6

See the TrackBee pricing page.

TrackBee has a free trial.

Free Trial

€0

Your first €50.000 in revenue tracked, completely free. Includes server-side tracking & Data Enrichment, Advertising platforms: Meta, Google Ads, Tiktok & Pinterest, Google Ads Conversion Booster (Enhanced conversions), Meta Conversion Booster (CAPI), Integrations: Shopify & WooCommerce

Paid

€100

Store revenue included: €50.000 per month, Over-usage cost: €0,90 per €1.000 revenue, Server-side tracking & Data Enrichment, Advertising platforms: Meta, Google Ads, Tiktok & Pinterest, Google Ads Conversion Booster (Enhanced conversions), Meta Conversion Booster (CAPI), Integrations: Shopify & WooCommerce

TrackBee alternatives

SessionStack

Better for understanding user experience and identifying areas for improvement on websites and apps. Has broader company size applicability. A SessionStack alternative focusing on marketing analytics, especially for e-commerce.
Read more
Tracify

Better fit for small and medium businesses. Caters to lead generation businesses. Has growing website traffic.
Read more
Google Analytics

Better for companies of all sizes. Broader industry applicability. Free to use. More comprehensive features for website and app analysis. Deeper integration with other Google products. However, users find Google Analytics 4 less intuitive and report difficulties with the transition from Universal Analytics. Customer support is also a common concern. A strong Google Analytics alternative for those prioritizing cost-effectiveness and a wide range of features.
Read more
Gainsight Product Experience

Better fit for larger B2B SaaS companies. Focuses on in-app user experience and engagement. More established, but has slower momentum currently. Steeper learning curve, less user-friendly. Gainsight Product Experience alternatives include Pendo.
Read more
LogRocket

Better for broader application beyond e-commerce. Caters to software companies with web and mobile apps. A LogRocket alternative for session recordings and user behavior tracking.
Read more
wetracked.io

Better for Shopify businesses. Focuses on ad tracking and ROI, even with ad blockers. A wetracked.io alternative for optimizing ad spend. Has positive pricing sentiment and easier implementation.
Read more

TrackBee FAQ

What is TrackBee and what does TrackBee do?

TrackBee is an e-commerce analytics software that helps businesses optimize their online marketing campaigns. It provides real-time data tracking, multi-platform attribution, and conversion tracking, focusing on platforms like Facebook, Pinterest, and Google. TrackBee helps businesses make data-driven decisions to improve marketing outcomes.
How does TrackBee integrate with other tools?

TrackBee seamlessly integrates with popular e-commerce platforms like Shopify and WooCommerce. It also connects with major advertising dashboards, including Facebook, Google Ads, TikTok, and Pinterest, enabling efficient data transfer and campaign optimization.
What the main competitors of TrackBee?

Top TrackBee alternatives include Tracify, wetracked.io, and SessionStack. Tracify and wetracked.io offer similar e-commerce tracking and attribution features. SessionStack focuses on website user experience analysis. Google Analytics is a free option with basic website analytics capabilities.
Is TrackBee legit?

TrackBee appears legitimate based on user reviews and its advertised features for e-commerce analytics. However, some users mention a complex setup process. For improved clarity on TrackBee's safety, further research into user experiences is recommended.
How much does TrackBee cost?

TrackBee offers a free trial for your first €50,000 in tracked revenue. Their paid plan is €100/month, including €50,000 of tracked revenue. Additional revenue is charged at €0.90 per €1,000. Is TrackBee worth it? The free trial allows you to evaluate its features for your business needs.
Is TrackBee customer service good?

TrackBee's customer service responsiveness needs improvement, particularly regarding quick issue resolution. While the software offers valuable features like robust security, reporting capabilities, and efficient tracking, users desire faster support responses.

Reviewed by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.