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Surfer

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Company health

Employee growth
7% increase in the last year
Web traffic
23% increase in the last quarter

Ratings

G2
4.8/5
(532)
Glassdoor
4.3/5
(3)

Surfer description

Surfer is an SEO tool that helps businesses improve their website rankings on search engines like Google. It offers a suite of features, including keyword research, content planning, and on-page optimization analysis. Surfer's Content Score helps you understand how well your website content is optimized for specific keywords. It also offers AI-powered writing assistance and integrates with popular platforms like Google Docs and WordPress. Surfer is designed to make SEO simpler and more efficient for agencies, marketing teams, and anyone creating online content.


Who is using Surfer?


Who is Surfer best for

Surfer is an SEO tool that helps content creators and marketers improve their website rankings. Users love its Content Editor and comprehensive data insights. However, some find the AI writer generic and the pricing expensive. Surfer integrates with Google Docs and WordPress, making it ideal for agencies and small marketing teams looking to boost organic traffic.

  • Best for small marketing teams and agencies.

  • Ideal for marketing & advertising agencies.


Surfer features

Type the name of the feature or, in your own words, tell us what you need
Supported

Surfer provides a content optimization score.

Supported

Surfer analyses content for keyword density, relevance, and other SEO factors.

Supported

Surfer offers a built in plagiarism checker.

Supported

Surfer provides tools for competitor keyword research and analysis.

Supported

Surfer AI provides AI-powered writing assistance and content optimization.

Supported

Surfer satisfies keyword rank tracking with its Rank Tracker feature.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.44

Customer Service

Rather positive
+0.47

Ease of Use

Strongly positive
+0.84

Reliability and Performance

Strongly positive
+0.74

Ease of Implementation

Rather positive
+0.69

Surfer reviews

We've summarised 554 Surfer reviews (Surfer TrustPilot reviews and Surfer G2 reviews) and summarised the main points below.

Pros of Surfer
  • Content Editor is highly praised for making on-page SEO optimization easier and more efficient.
  • The tool provides comprehensive data and insights on keyword research, SERP analysis, and competitor analysis.
  • Surfer integrates well with other platforms, particularly Google Docs and Jasper.
  • Many users report seeing significant improvements in search engine rankings after using Surfer.
  • The user interface is generally considered intuitive and easy to use.
Cons of Surfer
  • The AI writer is not very good and produces generic content.
  • The Content Editor credits system is limiting, especially on lower-tier plans.
  • Grow Flow suggestions are often too basic and not actionable.
  • The pricing can be expensive, particularly for small businesses or individual users.
  • Some users have reported bugs and glitches with the platform, particularly with the Chrome extension.

Surfer pricing

The commentary is based on 124 reviews from Surfer G2 reviews and Surfer TrustPilot reviews.

All plans include Topical Maps & Keyword Research, Auto-Optimize, Humanize, Internal links, Shareable articles, Plagiarism checker, Terms Assistant, Google Docs integration, WordPress integration, Jasper integration, and Contentful integration.

Users sentiment

Rather negative
-0.47

See the Surfer pricing page.

Essential
$79 per user/month

Track 200 pages across your sites. Write & optimize 360 articles/year. Generate 60 rank-ready AI articles/year. Invite up to 5 teammates.

Scale
$175 per user/month

All features in Essential with up to 5x higher limits: Track 1000 Pages across your sites. Write & optimize 1200 articles/year. Generate 240 rank-ready AI articles/year. Invite up to 10 teammates. Plus unlock unique Scale features: Analyze up to 100 SERPs/day. Onboarding call to jump-start your SEO journey.

Enterprise
Custom

Custom limits on everything in Scale, plus: Custom number of teammates. White-labelling & API access. Personalized onboarding, dedicated CSM and priority support. SEO advisory & consulting. Rank Tracker. SSO soon.


Surfer alternatives

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    Boost your online visibility with SEO, content, and marketing tools.
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  • Logo of Scalenut
    surfer-2 vs Scalenut
    AI-powered SEO and content creation platform for organic growth.
    Read more
  • Logo of Content Harmony
    Content Harmony
    SEO-driven content planning and creation, simplified.
    Read more
  • Logo of AutoSEO
    AutoSEO
    AI-powered SEO tool for effortless content creation and optimization.
    Read more
  • Logo of SE Ranking
    SE Ranking
    Complete SEO toolkit: rank tracking, analysis, and optimization.
    Read more

Surfer FAQ

  • What is Surfer and what does Surfer do?

    Surfer is an SEO tool that helps improve website rankings on search engines. It offers keyword research, content planning, on-page optimization analysis, and AI writing assistance. Surfer integrates with platforms like Google Docs and WordPress, simplifying SEO for content creators and marketers.

  • How does Surfer integrate with other tools?

    Surfer integrates with Google Docs and WordPress, allowing seamless content optimization within these platforms. It also integrates with Jasper, enabling AI-powered writing assistance directly within Surfer's interface. These integrations streamline content creation and optimization workflows.

  • What the main competitors of Surfer?

    Surfer's main competitors include SE Ranking, Semrush, WriterZen, SearchAtlas, and Mango SEO. These SEO tools offer similar features such as keyword research, content optimization, and competitor analysis. Some also offer AI writing assistance like Surfer.

  • Is Surfer legit?

    Yes, Surfer is a legitimate SEO tool known for its content optimization features. It's considered safe and effective for improving search engine rankings, particularly for agencies and marketers. While the pricing may be a concern for some, many users report seeing positive results after using Surfer.

  • How much does Surfer cost?

    Surfer's Essential plan is $79/month, the Scale plan is $175/month (both billed annually), and the Enterprise plan has custom pricing. Is Surfer worth it? It depends on your content optimization and keyword research needs. Additional add-ons are also available.

  • Is Surfer customer service good?

    Surfer's customer service receives positive feedback. Users highlight the helpful and responsive support team, readily available to address questions and resolve issues. The abundance of resources, including training materials and a helpful community, further enhances the customer experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.