Kevin is an independent advisor to some of the world's fastest-growing companies across marketplaces (Reddit, Snap, Nextdoor), SaaS (Ramp, Bounce, Dropbox, Toast), and e-commerce (Hims, Fast Growing Trees). He helps businesses identify growth levers, make strategic decisions with confidence, mitigate risks in high-stakes projects, analyze competitive landscapes, evaluate new technologies like AI chatbots, and leverage SEO and emerging marketing platforms. With 10+ years of experience at high-growth companies like Atlassian, G2, and Shopify, Kevin combines deep industry intelligence, extensive benchmarking across sectors, and a data-driven approach. He shares industry insights with over 16,000 newsletter subscribers and 50,000 LinkedIn followers while working with a team of analysts tracking thousands of domains and keywords.

Kevin mentioned those tools on various podcasts.

9 tools

Semrush

Keyword research and competitive analysis.

Screaming Frog SEO Spider

Analyze site structure and internal linking.

Majestic

The trust metrics help evaluate the quality of backlinks.

Google Workspace

I use Google Sheets for organizing and analyzing keyword research data.

Surfer

I've used it.

Frase.io

I've used it.

Clearscope

I've used it a lot.

WordLift

I've used it.

MarketMuse

I've used it.