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MarketMuse

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Company health

Employee growth
5% decrease in the last year
Web traffic
21% increase in the last quarter
Financing
February 2020 - $9M

Ratings

G2
4.6/5
(214)

MarketMuse description

MarketMuse is an AI-powered software designed to improve your company's website ranking in search results. It analyzes your existing website content and compares it to competitors, revealing what topics you should write about to stand out. MarketMuse then helps you plan and optimize your content, so it ranks higher and attracts more potential customers. This saves you time and effort by focusing your content creation on topics most likely to succeed.


Who is using MarketMuse?


Who is MarketMuse best for

MarketMuse is an AI-powered content intelligence and strategy platform designed to help businesses improve their SEO. It analyzes your content and compares it to competitors, identifying opportunities to create high-ranking content. Users praise its comprehensive tools and in-depth research capabilities, but some note occasional slow loading times and high pricing. Ideal for content teams of all sizes seeking enhanced SEO performance.

  • Ideal for content teams at companies of all sizes.

  • Best fit for Marketing & Advertising, E-commerce, Media & Entertainment, and Software, IT & Telecommunications.


MarketMuse features

Supported

MarketMuse offers content optimization by analyzing existing content and providing recommendations for SEO improvements.

Supported

MarketMuse supports content gap analysis to find content opportunities based on competitor activities.

Supported

MarketMuse supports keyword research, search volume analysis, and keyword difficulty analysis.

Supported

MarketMuse supports competitor keyword analysis via content and topic modeling.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Rather positive
+0.6

Reliability and Performance

Rather positive
+0.33

Ease of Implementation

Strongly positive
+1

MarketMuse reviews

We've summarised 214 MarketMuse reviews (MarketMuse G2 reviews) and summarised the main points below.

Pros of MarketMuse
  • Comprehensive suite of tools for content creation and SEO
  • In-depth keyword and topic research capabilities
  • Content scoring system helps measure optimization progress
  • Optimize application allows real-time content feedback
  • SERP analysis features provide valuable competitive insights
Cons of MarketMuse
  • Occasional slow loading times and lag, impacting user experience
  • Limited saving functionality, especially within the Optimize app
  • Content editor can be clunky with formatting issues
  • AI-generated content briefs can sometimes be generic or off-topic
  • High pricing and limited query allowances can be prohibitive

MarketMuse pricing

The commentary is based on 20 reviews from MarketMuse G2 reviews.

MarketMuse offers a free plan and a free trial. All plans include access to Topic Navigator, Keywords, SERP x-ray & SERP Heatmap, and Site Heatmap & Connect.

See the MarketMuse pricing page.

  • MarketMuse has a free plan.

  • MarketMuse has a free trial.

Free
Free

Limited applications, 1 user, 10 queries/month. No site inventory, no tracked topics, no Content Briefs, no Brief types, no Content Strategy Documents. Export for saved writing only.

Optimize
$999 per year

1 site inventory, 1 user, 100 tracked topics, 5 Content Briefs/month, Access to Article Briefs, 1 Content Strategy Document/month. Export for saved writing, applications & Documents, 100 queries/month.

Research
$2499 per year

1 site inventory, 3 users, 1000 tracked topics, 10 Content Briefs/month, Access to Article Briefs, 3 Content Strategy Documents/month. Export for saved writing, applications & Documents, unlimited queries/month.

Strategy
$5499 per year

1 site inventory, 5 users, 10K tracked topics, 20 Content Briefs/month, Access to all 9 Brief types, 5 Content Strategy Documents/month. Export for saved writing, applications & Documents, unlimited queries/month.


MarketMuse alternatives

  • Logo of Clearscope
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    The Juice
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  • Logo of Conductor
    Conductor
    SEO platform boosting website rankings with actionable insights.
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  • Logo of SEOwind
    SEOwind
    AI-powered SEO: content, keywords, and higher rankings.
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  • Logo of Ahrefs
    Ahrefs
    SEO toolset for competitive analysis, keyword research, and rank tracking.
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  • Logo of KWHero
    KWHero
    AI-powered SEO: Content, keywords, competitor analysis, and more.
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MarketMuse FAQ

  • What is MarketMuse and what does MarketMuse do?

    MarketMuse is an AI-powered content intelligence and strategy platform. It helps businesses research, plan, and optimize content to improve search engine rankings. MarketMuse analyzes content gaps, identifies relevant keywords, and provides data-driven insights to create high-performing content. It's ideal for content teams seeking to boost organic traffic and online visibility.

  • How does MarketMuse integrate with other tools?

    MarketMuse integrates with Google Docs, WordPress, and other content management systems. This streamlines content optimization workflows. It also integrates with Google Search Console for enhanced performance analysis.

  • What the main competitors of MarketMuse?

    Top MarketMuse alternatives include Semrush, Clearscope, Frase.io, and Scalenut. These competitors offer similar features such as keyword research, content optimization, and competitor analysis, catering to businesses seeking improved search engine rankings and streamlined content creation.

  • Is MarketMuse legit?

    Yes, MarketMuse is a legitimate AI-powered SEO tool. It's safe and used by various businesses for content optimization and keyword research. While it offers valuable features and has positive reviews on G2, some users mention occasional slow loading times and high pricing as potential drawbacks.

  • How much does MarketMuse cost?

    MarketMuse pricing includes a free plan and three paid plans. The Optimize plan is $999/year, the Research plan is $2,499/year, and the Strategy plan is $5,499/year. Is MarketMuse worth it? It depends on your content strategy needs and budget.

  • Is MarketMuse customer service good?

    MarketMuse customer service receives positive feedback. Users highlight the team's responsiveness, helpfulness, and proactive assistance, describing them as professional, communicative, and always ready to provide support and training. A few users mention inconsistent support experiences.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.