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MarketMuse description
MarketMuse is an AI-powered software designed to improve your company's website ranking in search results. It analyzes your existing website content and compares it to competitors, revealing what topics you should write about to stand out. MarketMuse then helps you plan and optimize your content, so it ranks higher and attracts more potential customers. This saves you time and effort by focusing your content creation on topics most likely to succeed.
Who is using MarketMuse?
Who is MarketMuse best for
MarketMuse is an AI-powered content intelligence and strategy platform designed to help businesses improve their SEO. It analyzes your content and compares it to competitors, identifying opportunities to create high-ranking content. Users praise its comprehensive tools and in-depth research capabilities, but some note occasional slow loading times and high pricing. Ideal for content teams of all sizes seeking enhanced SEO performance.
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Ideal for content teams at companies of all sizes.
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Best fit for Marketing & Advertising, E-commerce, Media & Entertainment, and Software, IT & Telecommunications.
MarketMuse features
| Supported MarketMuse offers content optimization by analyzing existing content and providing recommendations for SEO improvements. |
| Supported MarketMuse supports content gap analysis to find content opportunities based on competitor activities. |
| Supported MarketMuse supports keyword research, search volume analysis, and keyword difficulty analysis. |
| Supported MarketMuse supports competitor keyword analysis via content and topic modeling. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
MarketMuse reviews
We've summarised 214 MarketMuse reviews (MarketMuse G2 reviews) and summarised the main points below.
- Comprehensive suite of tools for content creation and SEO
- In-depth keyword and topic research capabilities
- Content scoring system helps measure optimization progress
- Optimize application allows real-time content feedback
- SERP analysis features provide valuable competitive insights
- Occasional slow loading times and lag, impacting user experience
- Limited saving functionality, especially within the Optimize app
- Content editor can be clunky with formatting issues
- AI-generated content briefs can sometimes be generic or off-topic
- High pricing and limited query allowances can be prohibitive
MarketMuse pricing
The commentary is based on 20 reviews from MarketMuse G2 reviews.
MarketMuse's pricing is generally considered high, especially for smaller businesses or individual users. While the free version offers limited functionality, many reviewers find the paid plans expensive, despite acknowledging the software's value for content optimization and SEO.
See the MarketMuse pricing page.
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MarketMuse has a free plan.
Free
Includes limited applications, 1 user, and 10 queries per month. It provides access to Topic Navigator, Keywords, SERP x-ray & SERP Heatmap, and Site Heatmap & Connect.
Optimize
Includes 1 site inventory, 1 user, 100 tracked topics, 5 Content Briefs per month, access to Article Briefs, 1 Content Strategy Document per month, export for saved writing, applications & Documents, 100 queries per month, access to Topic Navigator, Keywords, SERP x-ray & SERP Heatmap, and Site Heatmap & Connect.
Research
Includes 1 site inventory, 3 users, 500 tracked topics, 10 Content Briefs per month, access to Article Briefs, 3 Content Strategy Documents per month, export for saved writing, applications & Documents, unlimited queries per month, access to Topic Navigator, Keywords, SERP x-ray & SERP Heatmap, and Site Heatmap & Connect.
Strategy
Includes 1 site inventory, 5 users, 10K tracked topics, 20 Content Briefs per month, access to all 9 Brief types, 5 Content Strategy Documents per month, export for saved writing, applications & Documents, unlimited queries per month, access to Topic Navigator, Keywords, SERP x-ray & SERP Heatmap, and Site Heatmap & Connect.
MarketMuse alternatives
ClearscopeBetter for Software, IT, and Telecommunications and has more momentum based on employee growth. A strong MarketMuse competitor and alternative, it offers a user-friendly interface praised by users. However, note the limited WordPress integration and potentially higher cost.Read more
LongShot AIBetter for long-form content creation and has fact-checking features. Caters to a wider range of industries including healthcare, finance, and manufacturing. More affordable pricing plans are available.Read more
KWHeroSupports more languages and has team collaboration features. KWHero is growing slower and has lower website traffic. It also has fewer features for content optimization.Read more
SurferBetter for agencies and marketers. Has a faster website traffic and employee growth momentum. Provides a content optimization score and real-time content feedback. Integrates with Google Docs and WordPress. Offers a 7-day money-back guarantee. However, users dislike the AI writer and find the Content Editor credits limiting. Pricing is considered expensive.Read more
The JuiceBetter for content curation and targeted delivery for B2B marketing and sales. Geared towards mid-sized companies. Has less momentum. MarketMuse alternative; MarketMuse competitor.Read more
WriterZen AcademyMore focused on educational resources for SEO. Geared towards individuals and agencies rather than in-house teams. Has significantly less momentum.Read more
MarketMuse FAQ
What is MarketMuse and what does MarketMuse do?
MarketMuse is an AI-powered content intelligence and strategy platform. It helps businesses research, plan, and optimize content to improve search engine rankings. MarketMuse analyzes content gaps, identifies relevant keywords, and provides data-driven insights to create high-performing content. It's ideal for content teams seeking to boost organic traffic and online visibility.
How does MarketMuse integrate with other tools?
MarketMuse integrates with Google Docs, WordPress, and other content management systems. This streamlines content optimization workflows. It also integrates with Google Search Console for enhanced performance analysis.
What the main competitors of MarketMuse?
Top MarketMuse alternatives include Semrush, Clearscope, Frase.io, and Scalenut. These competitors offer similar features such as keyword research, content optimization, and competitor analysis, catering to businesses seeking improved search engine rankings and streamlined content creation.
Is MarketMuse legit?
Yes, MarketMuse is a legitimate AI-powered SEO tool. It's safe and used by various businesses for content optimization and keyword research. While it offers valuable features and has positive reviews on G2, some users mention occasional slow loading times and high pricing as potential drawbacks.
How much does MarketMuse cost?
MarketMuse pricing includes a free plan and three paid plans. The Optimize plan is $999/year, the Research plan is $2,499/year, and the Strategy plan is $5,499/year. Is MarketMuse worth it? It depends on your content strategy needs and budget.
Is MarketMuse customer service good?
MarketMuse customer service receives positive feedback. Users highlight the team's responsiveness, helpfulness, and proactive assistance, describing them as professional, communicative, and always ready to provide support and training. A few users mention inconsistent support experiences.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.