Last updated on
Company health
SpyFu description
SpyFu is a search marketing tool that helps you understand your competitors' online strategies. It shows you the keywords they use for SEO and advertising, their ad campaigns, and even their estimated budget. You can use this information to improve your own website ranking, find new customers, and make sure you're ahead of the competition.
Who is using SpyFu?
Who is SpyFu best for
SpyFu is a competitive analysis tool that helps marketers uncover their competitors' SEO and PPC strategies. Users love its comprehensive reports and ease of use, finding it effective for keyword research and campaign planning. However, some have raised concerns about data accuracy and billing issues. If you're looking to improve your online marketing by learning from your competition, SpyFu may be a good fit.
-
Best for small to medium-sized businesses and marketing agencies.
-
Ideal for marketing & advertising, e-commerce, retail, and other competitive industries.
SpyFu features
| Supported SpyFu supports competitor rank tracking and keyword ranking history analysis. |
| Supported SpyFu supports competitor backlink analysis. |
| Supported SpyFu allows users to see competitor keywords. |
| Supported SpyFu supports paid keyword analysis, including competitor insights and AdWords advisor. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
SpyFu reviews
- Provides comprehensive reports and insights into competitor strategies.
- Offers a cost-effective suite of SEO and PPC research tools.
- User-friendly interface with helpful tutorials and customer support.
- Effective in uncovering competitors' keywords and ad copy, valuable for planning campaigns.
- The data accuracy is questionable and some UK features are not fully rolled out.
- The estimated monthly ad spend is often inaccurate.
- The platform is difficult to navigate, especially on mobile.
- Billing issues and unauthorized charges have been reported by some users.
SpyFu pricing
The commentary is based on 93 reviews from SpyFu Capterra reviews, SpyFu G2 reviews and SpyFu TrustPilot reviews.
SpyFu offers tiered subscription pricing with two main plans: Basic and Professional. Both plans provide unlimited access to US and international data. A 30-day money-back guarantee is available. There is a limited time offer that requires signing up for a RivalFlowAI free trial to claim a lifetime discount on SpyFu membership.
Users sentiment
See the SpyFu pricing page.
-
SpyFu has a free trial.
Basic
10k row search results, 10k row data exports, 100 domain overview PDFs, 6 months historical data, 250 sales leads & domain contacts, 5k weekly tracked keyword rankings.
Professional
Unlimited search results, Unlimited data exports, Unlimited domain overview PDFs, 10+ years historical data, 500 sales leads & domain contacts, 15k weekly tracked keyword rankings, API access.
SpyFu alternatives
spyfu vs SemrushBetter for e-commerce and media businesses. Has broader marketing functionalities including content and social media. Growing faster than SpyFu. A popular SpyFu competitor and alternative.Read more
spyfu vs AhrefsAhrefs is growing faster and better for e-commerce and IT. It offers competitor listening and deeper backlink analysis. However, users report higher pricing and less transparent plans as a SpyFu alternative.Read more
SimilarwebBetter for understanding website traffic and user behavior. More suitable for finance, e-commerce, retail, and hospitality. Data accuracy can be inconsistent, especially for smaller websites.Read more
SE RankingMore suitable for beginners and experienced professionals. Has a wider range of pricing options and is growing faster. A strong SpyFu competitor and alternative.Read more
Moz ProBetter for medium and large businesses. Has more momentum. A good SpyFu competitor.Read more
AdbeatMore focused on display advertising and competitor analysis. Better for medium and large businesses. Has more momentum.Read more
SpyFu FAQ
What is SpyFu and what does SpyFu do?
SpyFu is a competitive intelligence tool for digital marketing and SEO. It helps businesses research competitors' keywords, ad campaigns, and website rankings to improve their own search engine optimization and online advertising strategies. SpyFu offers insights into competitor strategies, allowing businesses to make data-driven decisions.
How does SpyFu integrate with other tools?
SpyFu doesn't directly integrate with other platforms. However, it allows exporting data in CSV and PDF formats, enabling integration with other marketing tools or reporting systems. This facilitates incorporating SpyFu's competitor insights into broader marketing workflows.
What the main competitors of SpyFu?
SpyFu's main competitors include Semrush, Ahrefs, SE Ranking, and Similarweb. These platforms offer similar features such as competitor analysis, keyword research, and rank tracking. Some alternatives also provide additional functionalities like website audits and backlink monitoring.
Is SpyFu legit?
Yes, SpyFu is a legitimate SEO tool. It helps you analyze competitor strategies using features like keyword research and backlink analysis. While some users report data accuracy issues, many praise SpyFu for its comprehensive reports and user-friendly interface. Consider SpyFu safe for boosting your search marketing efforts.
How much does SpyFu cost?
SpyFu's pricing information is not available. Therefore, it's difficult to determine if SpyFu is worth the investment without knowing the product pricing.
Is SpyFu customer service good?
Customer service reviews on SpyFu are mixed. While some users praise the quick and helpful support, others report difficulties reaching support and unresolved billing issues. Some reviewers mention helpful tutorials and positive interactions with customer service representatives.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.