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Moz Pro

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Company health

Employee growth
3% increase in the last year
Web traffic
24% decrease in the last quarter

Moz Pro description

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.


Who is using Moz Pro?


Who is Moz Pro best for

Moz Pro is an SEO tool suite ideal for businesses seeking improved search engine visibility. Users praise its easy navigation and reporting features, especially for link research and domain metrics. Some users mention the cost as a drawback. Moz Pro offers keyword research, competitor analysis, site auditing, and rank tracking.

  • Best fit for small to medium-sized businesses.

  • Ideal for businesses in Marketing & Advertising, E-commerce, or Software & IT.


Moz Pro features

Type in the name of the feature or in your own words tell us what you need
Supported

Moz Pro lets you see keywords your competitors rank for using Explore by Site and Keyword Gap.

Supported

Moz Pro supports competitor activity tracking with tools for identifying competitors, analyzing keywords and links.

Supported

Moz Pro tracks keyword rankings in search engine results pages (SERPs).

Supported

Moz Pro supports tracking keyword rankings for up to three competitors.

Supported

Moz Pro supports analyzing backlink profiles of competitors using Link Explorer and Link Intersect.

Supported

Moz Pro performs technical SEO audits, including crawl errors, XML sitemaps, and robots.txt.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.36

Customer Service

Rather positive
+0.31

Ease of Use

Strongly positive
+0.75

Reliability and Performance

Rather positive
+0.32

Ease of Implementation

Rather positive
+0.38

Scalability

Rather negative
-0.33

Moz Pro reviews

Pros of Moz Pro
  • Pretty easy to naviagate the site and read the results.
  • Reporting is easy to configure and distribute to clients.
  • Link research, link profile comparison and domain metrics over time
  • MozPro have alot of features that are highly helpful if you want to improve the ranking of your website.
Cons of Moz Pro
  • The monthly fee is a bit high because it does not include all the features we need.
  • The cost is quite high for what I need to use it for
  • I wish I could look at more competitiors within a campaign, there is a limit of 3 and I would like 10.
  • I wish there was a Wordpress plugin to help with SEO on different pages.

Moz Pro pricing

The commentary is based on 128 reviews from Moz Pro Capterra reviews, Moz Pro G2 reviews and Moz Pro GetApp reviews.

Moz Pro is a powerful SEO tool with a comprehensive suite of features. Reviews highlight its keyword research capabilities and reporting features. However, many users find the pricing structure expensive, especially for small businesses or limited budgets.

Users sentiment

Rather negative
-0.36

See the Moz Pro pricing page.

  • Moz Pro has a free plan.

Starter

$5-$75

Perfect for research or integrating into your reporting suite.

Growth

$125-$500

Provides the scale and flexibility that a growing business needs.

Advanced

$2,000

Ideal for building custom tools and dashboards for your clients at scale.

Enterprise

$10,000

Ideal for integrating Moz Data into commercial products.


Moz Pro alternatives

  • Logo of Mangools
    moz-pro vs Mangools
    Better for smaller businesses and individuals. Has more momentum based on employee growth. Users praise the tool's affordability and user-friendly interface, but some find its competitor analysis and backlink research limited.
    Read more
  • Logo of SE Ranking
    SE Ranking
    A better Moz Pro alternative for beginners due to its user-friendly interface. It has significantly more momentum than Moz Pro. A more affordable Moz Pro competitor.
    Read more
  • Logo of Similarweb
    Similarweb
    Better for competitive analysis and market research. A strong Similarweb alternative for keyword rank tracking and technical SEO audits.
    Read more
  • Logo of Semrush
    moz-pro vs Semrush
    Has more momentum and offers broader marketing tools beyond SEO. A strong Moz Pro competitor and alternative.
    Read more
  • Logo of Serpstat
    Serpstat
    Better for users seeking a more affordable Moz Pro alternative or competitor. Serpstat has a user-friendly interface and offers a good range of SEO tools.
    Read more
  • Logo of Ranktracker
    Ranktracker
    Ranktracker is growing much faster and offers location-based rank tracking. However, it has significantly lower ratings and negative user reviews regarding customer service and honoring lifetime deals. It may be a better fit if you need location-based rank tracking but proceed with caution given the negative feedback around customer service.
    Read more

Moz Pro FAQ

  • What is Moz Pro and what does Moz Pro do?

    Moz Pro is an SEO tool suite that helps businesses improve their website's search engine visibility. It offers keyword research, competitor analysis, site auditing, and rank tracking. Moz Pro is known for its user-friendly interface and educational resources, making it suitable for businesses of all sizes.

  • How does Moz Pro integrate with other tools?

    Moz Pro integrates with Google Analytics, Google Search Console, and other data sources to provide comprehensive SEO insights. It also connects with social media platforms for streamlined reporting and campaign management. This integration helps consolidate SEO efforts and improve workflow efficiency.

  • What the main competitors of Moz Pro?

    Moz Pro's main competitors include Semrush, Ahrefs, SE Ranking, and Mangools. These platforms offer similar SEO tools like keyword research, competitor analysis, rank tracking, and site auditing.

  • Is Moz Pro legit?

    Yes, Moz Pro is a legitimate SEO software suite. It's known for its user-friendly interface and helpful resources for keyword research, competitor analysis, and rank tracking. However, some users find the pricing to be high.

  • How much does Moz Pro cost?

    Moz Pro pricing spans from $5 to $10,000 per month depending on the chosen plan. The Starter plan is suitable for individuals, while the Enterprise plan caters to large businesses integrating data. They also have a free version for limited access.

  • Is Moz Pro customer service good?

    Moz Pro's customer support receives positive feedback, with users highlighting its helpfulness and responsiveness. Customers mention easy access to support and quick query resolution. While some users desired more proactive outreach or a live chat feature, the general sentiment towards Moz Pro's customer service is favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.