Moz Pro vs Mangools

by Gralio Feb 05, 2025

Moz Pro and Mangools are both SEO toolkits catering to different user needs. Moz Pro is better for you if you require advanced features for in-depth SEO analysis, competitor research, and detailed site audits. Mangools is better for you if you prioritize user-friendliness, affordability, and a simpler approach to keyword research and rank tracking.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1062 reviews and 60 websites, saving 6 hours, 24 minutes of reading.

Moz Pro

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Mangools

Website LinkedIn Twitter

About

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.

Mangools is a suite of SEO tools designed for individuals and businesses of all sizes. It offers a user-friendly interface and tools to help users find relevant keywords, analyze search engine results pages (SERPs), track website rankings, research backlinks, and analyze competitor websites. Mangools aims to make SEO accessible and understandable with its straightforward tools and educational resources.

Summary

Main difference

Moz Pro offers a comprehensive suite of SEO tools ideal for businesses needing in-depth website audits, competitor analysis, and rank tracking. Mangools provides a more streamlined and user-friendly experience, focusing on keyword research, SERP analysis, and rank tracking, making it better suited for beginners or those seeking a simpler approach.

Relative strengths of Moz Pro (compared to Mangools)

Moz Pro offers more comprehensive site auditing and crawling capabilities, allowing for deeper analysis of technical SEO issues and website structure.
Moz's Keyword Explorer provides more extensive keyword suggestions and SERP analysis features compared to Mangools' KWFinder.
Moz Pro's Link Explorer offers more advanced backlink analysis features, which are crucial for understanding and improving a website's link profile.

Relative weaknesses of Moz Pro (compared to Mangools)

Mangools is generally considered more user-friendly, especially for beginners, with a simpler interface and easier navigation.
Mangools offers more affordable pricing plans, making it a better value for smaller businesses or those with limited budgets.
Mangools has received higher customer satisfaction ratings, particularly regarding customer support and ease of use.

Who is using Moz Pro and Mangools?

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Burkhard Berger

Building my things to $10M in revenue with organic marketing.

Who should use Moz Pro VS. Mangools

Moz Pro is an all-in-one SEO tool suite ideal for businesses seeking improved search engine visibility. Users praise its intuitive interface and reporting features. Some users mention the cost as a drawback. Moz Pro offers tools for keyword research, competitor analysis, and rank tracking.

Mangools is a user-friendly and affordable SEO toolsuite perfect for beginners and small to medium-sized businesses. It offers robust keyword research, rank tracking, and competitor analysis features. Users praise Mangools for its intuitive interface and excellent customer support. However, some users mention limitations in competitor analysis and backlink data, especially for smaller websites or niche markets.

Best fit for small to medium-sized businesses.
Ideal for Marketing & Advertising, E-commerce, and Software/IT.

Best fit for small to medium-sized businesses.
Ideal for Marketing & Advertising, Software, IT & Telecommunications, and E-commerce.

Moz Pro and Mangools features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

SEO and digital marketing platform

Partially supported

Moz Pro supports SEO, keyword research, backlink analysis, content optimization, and competitive intelligence. It lacks social media and advertising tools.

Partially supported

Mangools offers keyword research, backlink analysis, and SERP analysis, but lacks some all-in-one features.
All-in-one SEO toolkit

Supported

Moz Pro offers an all-in-one SEO toolkit with features for research, analysis, tracking, and audits.

Not supported

Mangools supports keyword research, rank tracking, backlink analysis, and competitor analysis, but not site audits.
Rank Tracker

Supported

Moz Pro supports keyword rank tracking across search engines and locations for competitor analysis.

Supported

Mangools supports rank tracking across various search engines and locations with SERPWatcher.
On-Page Grader

Not supported

Moz Pro offers tools that support content optimization, but not a dedicated On-Page Grader.

Not supported

Mangools offers SEO tools and guides, but not a dedicated On-Page Grader.
Competitor insights

Supported

Moz Pro offers competitor analysis tools like True Competitor and Keyword Gap.

Supported

Mangools supports competitor insights via SiteProfiler and KWFinder.
Customizable reports

Supported

Moz Pro allows creating customizable SEO reports with selected metrics and data.

Partially supported

Customizable reports are not directly supported, but data can be exported in CSV for external manipulation.

Qualities

Value and Pricing Transparency

-0.36

Rather negative sentiment

+0.45

Rather positive sentiment
Customer Service

+0.31

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.75

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.32

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Implementation

+0.38

Rather positive sentiment

No data
Scalability

-0.33

Rather negative sentiment

No data

Moz Pro and Mangools Pricing

Moz API pricing is based on the number of rows used per month, with different plans offering varying limits. They offer a free plan with limited access and paid plans with more rows and features. More details on row usage can be found on the pricing page.

Plans

User sentiment

Rather negative

-0.36

See full Pricing page

Mangools offers a tiered subscription pricing model with three plans: Basic, Premium, and Agency. All plans are based on auto-renewal, and users can upgrade, downgrade, or cancel at any time. Mangools offers a 48-hour refund policy. Payments can be made via Visa, Maestro, MasterCard, American Express, Discover, bank transfer, crypto, or PayPal.

Plans

User sentiment

Rather positive

+0.45

See full Pricing page

Moz Pro and Mangools review insights

1062 reviews analysed from and

Users love

Pretty easy to naviagate the site and read the results.
Reporting is easy to configure and distribute to clients.
Link research, link profile comparison and domain metrics over time
MozPro have alot of features that are highly helpful if you want to improve the ranking of your website.

User-friendly and easy-to-use interface
Excellent customer support
Strong keyword research capabilities with KWFinder
Good value for money and affordable pricing
Accurate keyword tracking with SERPWatcher

Users dislike

The monthly fee is a bit high because it does not include all the features we need.
The cost is quite high for what I need to use it for
I wish I could look at more competitiors within a campaign, there is a limit of 3 and I would like 10.
I wish there was a Wordpress plugin to help with SEO on different pages.

Limited competitor keyword analysis and access
Limited backlink analysis compared to other tools
SiteProfiler limited for smaller websites
Limited data for niche or smaller markets
No mass keyword difficulty check in top-tier plans

Moz Pro and Mangools Ratings

No data

Company health

Employee growth

3% increase in the last year

10% increase in the last year

Web traffic

24% decrease in the last quarter

1% increase in the last quarter

Financing

No data

Which product best supports competitor keyword analysis?

Both products offer competitor keyword analysis. However, Moz Pro seems to provide more robust competitor analysis features like True Competitor and Keyword Gap, while Mangools users note limitations in competitor keyword analysis and access. Therefore, Moz Pro appears to be the better choice for in-depth competitor keyword research.

How do Moz Pro and Mangools compare for enterprise scalability?

Both Moz Pro and Mangools have limitations regarding enterprise scalability. Moz Pro's scalability receives a negative score, and while Mangools doesn't have a specific scalability score, its target market focuses on small to medium-sized businesses, suggesting it may not be ideal for large enterprises. Neither product explicitly caters to enterprise-level needs.

What are the advantages of Moz Pro?

Moz Pro offers a comprehensive suite of SEO tools, including site auditing and customizable reporting features, which are not explicitly mentioned for Mangools. Moz Pro also demonstrates significantly higher website traffic growth, suggesting wider adoption and potentially more robust resources. While Mangools receives positive feedback for ease of use and customer service, Moz Pro's broader feature set and market presence may make it a more suitable choice for businesses seeking a complete SEO solution.

What are the disadvantages of Moz Pro?

Moz Pro suffers from a higher price point compared to some competitors, which can be a barrier for smaller businesses or those with limited budgets. Users have also noted that the cost does not always align with the features offered. Additionally, some users have expressed limitations with the competitor analysis tools, specifically regarding the number of competitors that can be tracked within a campaign.

Alternatives to Moz Pro and Mangools

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

Right Choice

Right Choice is a software platform designed to improve local businesses' online presence and search engine rankings. It offers tools to manage business listings across various platforms (like Google, Bing, Apple Maps), track keywords and competitor activity, generate AI-powered content, manage online reviews, and analyze customer sentiment. Right Choice is a good fit for businesses with multiple locations, agencies managing various clients, and individual storefronts.

SearchAtlas

SearchAtlas is an SEO tool designed for both agencies and established brands looking to improve their online presence. It provides a suite of tools including keyword research, content optimization, competitor analysis, and AI content generation, all within a single platform. SearchAtlas aims to help businesses maximize their organic marketing success by centralizing their workflow and providing data-driven insights. The software is suitable for a variety of businesses, with subscription options to fit different needs and budgets.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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