Kevin is an independent advisor to some of the world's fastest-growing companies across marketplaces (Reddit, Snap, Nextdoor), SaaS (Ramp, Bounce, Dropbox, Toast), and e-commerce (Hims, Fast Growing Trees). He helps businesses identify growth levers, make strategic decisions with confidence, mitigate risks in high-stakes projects, analyze competitive landscapes, evaluate new technologies like AI chatbots, and leverage SEO and emerging marketing platforms. With 10+ years of experience at high-growth companies like Atlassian, G2, and Shopify, Kevin combines deep industry intelligence, extensive benchmarking across sectors, and a data-driven approach. He shares industry insights with over 16,000 newsletter subscribers and 50,000 LinkedIn followers while working with a team of analysts tracking thousands of domains and keywords.

SEO has been incredibly sensitive to the rise of LLM, both for technical and content creation purposes. However, most people use AI in SEO for keyword scraping, analysis, and content creation; but we’ll see that teams can get creative with exciting use cases across content and product marketing. Let’s see some of them.

2 tools

Writesonic

Writesonic is a strong AI tool for generating high-quality, long-form technical content. Unlike standard AI models that rely on existing internet content, Writesonic allows users to provide reference materials to improve accuracy. It has been used to create detailed guides efficiently, saving time while driving SEO and product signups. However, AI-generated content still requires human editing to minimize hallucinations and maintain credibility. Google doesn’t penalize AI content but values user experience, so inaccurate or low-quality content can harm rankings. Fact-checking tools may help in the future, but a fully automated solution isn’t available yet.

Humata

Humata is an AI tool for extracting insights from large document sets, like sales call transcripts. It helps identify customer pain points, generate SEO content, and refine messaging. Users can query PDFs in natural language, making it useful for sales, marketing, and onboarding. It also offers private data rooms for security.