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Google Keyword Planner description
Google Keyword Planner, a free tool within Google Ads, helps you research keywords for your online advertising and SEO efforts. Discover new keywords related to your business, see their search volume, understand how competitive they are, and get estimated costs for using them in Google Ads campaigns. While focused on Google Ads, its keyword insights are valuable for any business looking to improve its website's organic search rankings. It's best suited for businesses new to keyword research or those with limited budgets.
Who is using Google Keyword Planner?
Who is Google Keyword Planner best for
Google Keyword Planner is a free keyword research tool best for businesses new to SEO or with limited budgets. Users can discover new keywords, analyze their search volume and competition, and estimate advertising costs on Google Ads. While valuable for organic search, its focus is on paid campaigns, offering insights into keyword trends and estimated traffic.
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Not suitable for any company size.
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Not suitable for any industry.
Google Keyword Planner features
| Supported Keyword Planner shows keyword trends with year-over-year and three-month change metrics. |
| Supported Keyword Planner helps estimate traffic and CPC for keywords, aiding budget planning. |
| Supported Keyword Planner shows monthly search volume in a range, not exact figures. |
| Supported Keyword Planner provides keyword suggestions for content and ads. |
Google Keyword Planner pricing
Users sentiment
See the Google Keyword Planner pricing page.
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Google Keyword Planner has a free plan.
Google Keyword Planner alternatives
Stream ChatBetter for in-app communication, specifically chat, video calls, and activity feeds. A Google Keyword Planner alternative geared towards developers, offering SDKs and UI toolkits for easy integration. Suitable for medium to large companies needing scalable chat solutions.Read more
Chrome OSBetter for businesses seeking a simplified and secure operating system. Ideal for companies heavily reliant on web applications and cloud storage. A Google Keyword Planner alternative designed for centralized management.Read more
Yahoo! MailBetter for mobile app analytics. Useful for diverse industries, including healthcare, finance, and e-commerce. A Google Keyword Planner competitor focused on app developers.Read more
SearchAds.comBetter fit for mobile app developers focused on Apple App Store advertising. Provides more specific Apple Search Ads management and ad optimization features. SearchAds.com is growing faster than Google Keyword Planner. Users praise SearchAds.com's ease of use for campaign management and helpful keyword research tools. However, some find the platform's navigation, pricing, and reporting customization challenging. A Google Keyword Planner alternative and competitor.Read more
Cloudbolt SoftwareBetter fit for Enterprise customers. Focuses on cloud cost management and resource optimization across multiple cloud environments.Read more
Data & AnalyticsSpecifically for insurance companies. Focuses on data analysis and insights within the insurance sector.Read more
Google Keyword Planner FAQ
What is Google Keyword Planner and what does Google Keyword Planner do?
Google Keyword Planner is a free tool within Google Ads for researching keywords for online advertising and SEO. It helps discover new keywords, analyze their search volume and competition, and estimate advertising costs. While designed for Google Ads, its insights benefit any business seeking improved organic search rankings.
How does Google Keyword Planner integrate with other tools?
Google Keyword Planner integrates seamlessly with Google Ads, providing keyword ideas and cost estimates directly within your campaign setup. While not directly integrating with other SEO tools, its data can be exported and used in conjunction with other platforms for a more comprehensive keyword strategy.
What the main competitors of Google Keyword Planner?
Top alternatives to Google Keyword Planner include Semrush, Ahrefs, Moz Keyword Explorer, and KWFinder. These SEO tools offer broader keyword research capabilities, competitive analysis, and more in-depth data than Google Keyword Planner.
Is Google Keyword Planner legit?
Yes, Google Keyword Planner is a safe and legitimate tool provided by Google. It's a free resource within Google Ads designed to help businesses research keywords for their SEO and online advertising campaigns. Use Keyword Planner to discover new keywords, analyze search volume and competition, and estimate advertising costs on Google.
How much does Google Keyword Planner cost?
Google Keyword Planner is a free tool for keyword research and planning as part of Google Ads. There are no pricing plans or additional paid add-ons. You need a Google Ads account to use it, which is free to set up.
Is Google Keyword Planner customer service good?
There is no customer service information available for Google Keyword Planner. However, as a free tool within Google Ads, it's likely supported through Google Ads' existing help resources.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.