With over 14 years of experience in SEO, I am currently the SEO Lead at saas.group, managing and consulting on organic search strategies across multiple brands. My expertise spans technical SEO, eCommerce, and SaaS, with a track record of executing high-impact SEO campaigns in competitive industries such as finance, health, and software. I've led large-scale SEO migrations, managed teams, trained interns who now have successful careers, and developed SEO training programs for global brands like Nestlé Africa. Passionate about performance-driven strategies, I focus on KPIs, process optimization, and continuous experimentation to drive growth.

Working for a software company that owns SEO tools obviously has its advantages. I have many tools at my disposal. If you have a limited budget, however, I recommend one at the bottom of the list. As always, great SEO specialists understand their craft and know how to do SEO without the aid of tools. It's only meant to help you work smarter, faster and to get a quick overview of your SEO performance.

8 tools

Screaming Frog SEO Spider

For crawling and indexing issues

Google Search Console

For crawling and indexing issues; keyword research; and day-to-day SEO management

Ahrefs

For keyword research

Google Keyword Planner

For keyword research

Keyword.com

Rank Tracking & Share of Voice Measurement

Seobility

If I was on a budget and could only pick one tool - I'd pick this one. For quick alerts on tech issues, backup keyword tracking and basically for all my day-to-day quick diagnostics and finds; For competitor monitoring

Google Workspace

Google Sheets get an honourable mention

Keywords Everywhere

Alongside with their SEOMinion product, they get an honourable mention