Lusha vs Immagnify

by Gralio Feb 13, 2025

Lusha and Immagnify are both sales intelligence tools, but they cater to different needs. Lusha excels in integrations and extensive reach, while Immagnify prioritizes data accuracy and targeted prospecting. Choose Lusha if you heavily use LinkedIn and Salesforce and need broad access to contacts. Choose Immagnify if accurate data and focused prospecting are paramount.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1815 reviews and 60 websites, saving 10 hours, 35 minutes of reading.

Lusha

Website LinkedIn Twitter

Immagnify

Website LinkedIn Twitter

About

Lusha is a sales intelligence tool that provides contact information for businesses and professionals. It helps users build lists of leads based on various criteria like company size, industry, location, and job title. Lusha has a browser extension that integrates with platforms like LinkedIn and Salesforce to show contact details directly on those websites. They also offer data enrichment features to update your CRM with verified contact information. Lusha promises accurate data and is GDPR and CCPA compliant.

Immagnify is a sales intelligence tool that helps you build lists of potential customers. You can search based on location, company size, industry, and even what software a company uses. Immagnify provides contact information for key decision-makers at those companies so your sales team can reach out. They offer a browser extension, CRM integration, and data accuracy validation.

Summary

Main difference

Lusha offers a wider range of integrations with platforms like Salesforce and LinkedIn, making it ideal for businesses heavily reliant on these tools. Immagnify focuses on providing highly accurate and reliable lead generation with powerful filtering options, better suiting businesses prioritizing data quality and targeted prospecting.

Relative strengths of Lusha (compared to Immagnify)

Stronger integrations with popular platforms like LinkedIn and Salesforce.
More extensive database with over 100 million business profiles.
Targeted prospecting lists based on specific criteria.

Relative weaknesses of Lusha (compared to Immagnify)

Data accuracy can be inconsistent.
Limited coverage for certain industries and regions.
Pricing can be considered expensive for some users.

Who is using Lusha and Immagnify?

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

No data

Who should use Lusha VS. Immagnify

Lusha is a valuable tool for sales and marketing professionals and recruiters seeking streamlined lead generation. Users praise Lusha's Chrome extension for seamless LinkedIn integration and readily available contact information. However, some users have reported inconsistencies with data accuracy and pricing concerns. Consider Lusha if accurate B2B contact details are essential to your workflow, but be mindful of potential data accuracy issues.

Immagnify is a sales intelligence tool ideal for sales and marketing teams seeking accurate B2B lead generation. Users praise its user-friendly interface, powerful filtering, and CRM integrations. However, some note occasional data inaccuracies. Immagnify offers flexible pricing plans to accommodate diverse business needs.

Best for small, medium, and large businesses seeking enhanced lead generation.
Ideal for Software, IT, Professional Services, and various other industries needing accurate B2B contact details.

Best for small to mid-sized businesses.
Suitable for various B2B sectors.

Lusha and Immagnify features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-Powered Prospecting

Partially supported

Lusha uses AI for lead scoring and prospecting, but buyer intent and funding filters are not confirmed.

Partially supported

Immagnify offers advanced filtering for prospecting, but AI-powered search with buyer intent and funding filters are not explicitly mentioned.
Targeted Prospecting Lists

Supported

Lusha allows creating targeted prospecting lists based on criteria like industry, title, and company size.

Supported

Immagnify allows creating highly targeted prospecting lists by filtering based on various criteria.
Extensive Business Database

Supported

Lusha provides access to a vast database of over 100 million business profiles.

Supported

Immagnify offers access to 35 million company profiles.
Lead routing

Partially supported

Lusha might have limited lead routing capabilities, but it primarily focuses on data enrichment and CRM integration. The sources don\'t confirm automated lead routing based on predefined criteria.

Unknown

Although Immagnify excels in lead generation and intelligence, based on the provided information, there is no mention of built-in lead routing features. Therefore, we cannot definitively say it supports this.
Email enrichment

Supported

Lusha satisfies the requirement for email enrichment with capabilities to enrich lead data with emails and validate their accuracy. It offers data enrichment tools, accurate B2B email generation, a Chrome extension for verification, and integrations with CRM systems.

Supported

Immagnify supports enriching lead data with emails and validating their accuracy.
Contact segmentation

Supported

Lusha supports contact segmentation via filtering by properties, tags, technology used and firmographics. It also integrates with CRM systems.

Supported

Immagnify allows users to segment contacts into groups based on criteria such as location, technologies used, and other parameters. Users can save these lists for future use and utilize advanced search features within them.

Qualities

Value and Pricing Transparency

-0.57

Rather negative sentiment

No data
Customer Service

+0.25

Neutral sentiment

No data
Ease of Use

+0.85

Strongly positive sentiment

No data
Reliability and Performance

-0.1

Neutral sentiment

No data
Ease of Implementation

+0.86

Strongly positive sentiment

No data
Scalability

-1

Strongly negative sentiment

No data

Lusha and Immagnify Pricing

Lusha offers a free plan with 50 credits per month. For paid plans, users need to contact sales to get custom pricing. Lusha credits are used to reveal contact data, with emails costing 1 credit and mobile numbers costing 10 credits.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

Immagnify offers three pricing tiers: For Recruiters, For Sales, and Enterprise. Each plan is billed annually and includes unlimited searches or reveals, unlimited seats, a prospecting platform, browser extension, daily data freshness, a dedicated success manager, ROI consultation, and CRM integration. The Enterprise plan offers additional features like advanced custom filters, CRM data enrichment, custom data sources, job postings filters, keywords in posts, API integration, and intent data.

Plans

See full Pricing page

Lusha and Immagnify review insights

1797 reviews analysed from and

Users love

The Chrome extension is highly praised for its seamless integration with LinkedIn and Sales Navigator, providing easy access to contact information.
Lusha is frequently lauded for providing direct dial and mobile phone numbers, which are often difficult to find elsewhere.
Many users appreciate the user-friendly interface and the ease of exporting data to CRM systems.
Lusha\'s prospecting tool allows for targeted searches based on criteria like industry, location, and job title, helping users build focused lead lists.

Highly accurate and reliable lead generation for B2B sales.
User-friendly interface and easy to navigate dashboard.
Powerful filtering options including location, company size, industry, and technology used.
Seamless integration with popular CRMs and a useful browser extension.
Provides direct contact information, including validated emails and mobile numbers.
Excellent customer support, always responsive and helpful.

Users dislike

Data accuracy is inconsistent, with frequent reports of outdated or incorrect contact details, especially phone numbers.
Limited coverage for certain industries and regions, particularly for smaller companies and those outside of the US.
Users often complain about the limited number of credits, even with paid plans.
The pricing is considered expensive by some users, especially considering the occasional data inaccuracies.

Contact information is not always up-to-date, even when indicated as recent and verified.
Requires a good understanding of your Ideal Customer Profile (ICP) for optimal results.
Some users have reported initial difficulties getting the crawling engine to work effectively for their specific needs.

Lusha and Immagnify Ratings

G2

4.3/5

(1458)
Capterra

4.0/5

(338)
Glassdoor

3.6/5

(103)

G2

4.8/5

(10)
TrustPilot

4.5/5

(18)

Company health

Employee growth

8% increase in the last year

85% decrease in the last year

Web traffic

5% decrease in the last quarter

65% decrease in the last quarter

Financing

No data

June 2021 - $370K

How do Lusha and Immagnify compare in data accuracy for phone numbers?

Lusha receives mixed reviews regarding phone number accuracy, with some users praising its direct dials and mobile numbers while others report frequent inaccuracies. Immagnify also has some reports of outdated contact information, even when marked as verified. Neither platform guarantees perfect accuracy, so verifying numbers independently is recommended for both.

Which product best integrates with LinkedIn for lead generation workflows?

Lusha is the better product for LinkedIn lead generation workflows. Its browser extension is specifically designed to integrate with LinkedIn and Sales Navigator, providing direct access to contact information within the LinkedIn interface. While Immagnify also offers a browser extension, Lusha's user reviews consistently highlight its seamless LinkedIn integration as a key strength.

What are the advantages of Lusha?

Lusha offers a more affordable pricing structure, especially beneficial for smaller businesses or those with limited budgets. Lusha's broader industry coverage, across sectors like Software/IT, Professional Services, and various others, caters to a wider range of businesses compared to Immagnify's currently limited scope. The readily available and praised Lusha Chrome extension provides convenient access to contact information directly within LinkedIn and Sales Navigator, enhancing workflow efficiency. Lusha demonstrates significantly better growth trajectory based on website traffic and employee growth, suggesting more active development and wider adoption. Finally, Lusha boasts substantially more user reviews across platforms like G2, Capterra, and Glassdoor, indicating greater market presence and user feedback availability.

What are the disadvantages of Lusha?

Lusha's disadvantages include data accuracy issues with outdated or incorrect information, especially phone numbers. Coverage is limited for certain industries and regions, particularly smaller companies outside the US. Users frequently cite limited credits even on paid plans, and pricing is considered expensive relative to the data quality concerns.

Is Lusha cheaper than Immagnify?

Lusha's pricing starts at $0 for a free plan with limited contacts, then ranges from $37/month to $75/month for paid plans with more contacts. Immagnify's annual pricing starts at $159 for recruiters, then increases to $333 and $997 for higher tiers. Therefore, Lusha is cheaper than Immagnify for users who need fewer contacts or prefer a monthly subscription.

Alternatives to Lusha and Immagnify

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

ZoomInfo Sales

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

Cognism

Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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