Lusha vs Cognism

by Gralio Feb 26, 2025

Lusha and Cognism offer distinct sales intelligence solutions. Lusha caters to smaller businesses, focusing on US data and LinkedIn integration. Cognism serves mid-sized to large businesses with a global reach, emphasizing GDPR compliance and verified mobile numbers. Lusha is better for budget-conscious teams starting with lead generation. Cognism offers comprehensive data and features for enterprise-level sales intelligence.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2589 reviews and 60 websites, saving 14 hours, 53 minutes of reading.

Lusha

Website LinkedIn Twitter

Cognism

Website LinkedIn Twitter

About

Lusha is a sales intelligence tool that provides contact information for businesses and professionals. It helps users build lists of leads based on various criteria like company size, industry, location, and job title. Lusha has a browser extension that integrates with platforms like LinkedIn and Salesforce to show contact details directly on those websites. They also offer data enrichment features to update your CRM with verified contact information. Lusha promises accurate data and is GDPR and CCPA compliant.

Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.

Summary

Main difference

Lusha is better for smaller businesses focusing on US markets and needing a LinkedIn-integrated tool with a generous free tier. Cognism excels for mid-sized to large businesses prioritizing GDPR compliance, international data coverage (especially EMEA), and phone-verified mobile numbers, particularly those willing to invest in a premium solution.

Relative strengths of Lusha (compared to Cognism)

Strong LinkedIn Sales Navigator Integration: Lusha's Chrome extension provides seamless access to contact information within LinkedIn Sales Navigator, making it highly efficient for social selling.
Generous Free Tier: Lusha's free plan offers 50 credits per month, allowing smaller businesses to test the platform and access limited contact data without initial cost. Cognism only has a free trial.
Targeted Prospecting Lists: Lusha simplifies creating focused prospecting lists based on criteria like industry, title, company size, and location, ideal for targeted outreach.

Relative weaknesses of Lusha (compared to Cognism)

Limited International Coverage: Lusha's data strength lies primarily within the US, offering less comprehensive coverage for international markets compared to Cognism.
Data Accuracy Concerns: While Lusha promises accurate data, some user reviews highlight occasional inaccuracies, especially with phone numbers. Cognism's Diamond Data with phone-verified numbers addresses this concern.
Credit-Based Pricing: Lusha's credit-based pricing can be restrictive, particularly for businesses with high-volume outreach needs. Cognism's pricing plans offer more data access for the price.

Who is using Lusha and Cognism?

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Who should use Lusha VS. Cognism

Lusha is a sales intelligence platform ideal for sales and marketing professionals looking to streamline lead generation. Users praise Lusha's Chrome extension for easy access to contact info on LinkedIn and Sales Navigator, as well as the direct dial and mobile numbers often unavailable elsewhere. However, some users have reported occasional data inaccuracies and pricing concerns. Lusha is best for those needing targeted prospecting and seamless CRM integration, but consider alternatives if data accuracy for specific industries or regions is critical.

Cognism is a sales intelligence platform specializing in high-quality, GDPR-compliant B2B contact data. Users praise its accurate EMEA data and integrations with sales tools. However, some find occasional inaccuracies in contact details. Best for mid-sized to large businesses focusing on lead generation and outreach in EMEA, US, and DACH regions.

Ideal for small, medium, and large businesses seeking enhanced lead generation.
Highly suitable for Software, IT, Professional Services, and various other industries.

Best for medium to large businesses (200+ employees) needing high-quality B2B data.
Ideal for software, IT, telecommunications, marketing, advertising, and professional services.

Lusha and Cognism features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-Powered Prospecting

Partially supported

Lusha uses AI for lead scoring and prospecting, but buyer intent and funding filters are not confirmed.

Supported

Cognism offers AI-powered prospecting with advanced filters, including buyer intent, to identify ideal customer profiles.
Targeted Prospecting Lists

Supported

Lusha allows creating targeted prospecting lists based on criteria like industry, title, and company size.

Supported

Cognism allows creating highly targeted prospecting lists based on various criteria, enabling efficient outreach.
Phone-verified mobile numbers

Supported

Lusha provides accurate mobile phone numbers using a 7-step verification process.

Supported

Cognism offers phone-verified mobile numbers through its Diamond Data feature, enabling direct prospect communication.
Email enrichment

Supported

Lusha satisfies the requirement for email enrichment with capabilities to enrich lead data with emails and validate their accuracy. It offers data enrichment tools, accurate B2B email generation, a Chrome extension for verification, and integrations with CRM systems.

Supported

Cognism satisfies the requirement for email enrichment with capabilities to enrich lead data with email addresses from various sources and validate their accuracy.
Contact segmentation

Supported

Lusha supports contact segmentation via filtering by properties, tags, technology used and firmographics. It also integrates with CRM systems.

Supported

Cognism allows users to segment contacts based on various criteria for targeted outreach, as evidenced by the sources provided.
Lead routing

Partially supported

Lusha might have limited lead routing capabilities, but it primarily focuses on data enrichment and CRM integration. The sources don\'t confirm automated lead routing based on predefined criteria.

Partially supported

Cognism does not directly handle complex lead routing logic based on criteria like company size, industry, geography, or product interest. However, it provides enriched data through integrations with CRM systems, which can then be used by those systems or other automation tools to perform the routing.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Lusha and Cognism Pricing

Lusha offers a free plan with 50 credits per month. For paid plans, users need to contact sales to get custom pricing. Lusha credits are used to reveal contact data, with emails costing 1 credit and mobile numbers costing 10 credits.

Plans

See full Pricing page

Cognism's pricing is tailored to individual business needs and requires contacting them for a custom quote. They offer a free trial of 25 B2B leads. The available packages are Platinum and Diamond, with integrations included in every package.

See full Pricing page

Lusha and Cognism review insights

Users love

The Chrome extension is highly praised for its seamless integration with LinkedIn and Sales Navigator, providing easy access to contact information.
Lusha is frequently lauded for providing direct dial and mobile phone numbers, which are often difficult to find elsewhere.
Many users appreciate the user-friendly interface and the ease of exporting data to CRM systems.
Lusha\'s prospecting tool allows for targeted searches based on criteria like industry, location, and job title, helping users build focused lead lists.

Provides GDPR compliant contact details.
Customer service is great.
Integrates easily into our Sales Cadence Software.
High quality EMEA data.

Users dislike

Data accuracy is inconsistent, with frequent reports of outdated or incorrect contact details, especially phone numbers.
Limited coverage for certain industries and regions, particularly for smaller companies and those outside of the US.
Users often complain about the limited number of credits, even with paid plans.
The pricing is considered expensive by some users, especially considering the occasional data inaccuracies.

Some of the phone numbers are personal mobile numbers which most prospects don't like getting calls on.
Quite often I find that details get mixed up with other people who have similar names.
Some of the contact details can be older so sometimes emails bounce or phones are no longer working.
You have to select one page of pospects at a time (25) to save them to a list, instead of being able to select them all.

Lusha and Cognism Ratings

G2

4.3/5

(1458)
Capterra

4.0/5

(338)
Glassdoor

3.6/5

(103)

G2

4.6/5

(708)
Capterra

4.6/5

(113)
Glassdoor

4.3/5

(275)

Company health

Employee growth

8% increase in the last year

2% decrease in the last year

Web traffic

5% decrease in the last quarter

15% decrease in the last quarter

Financing

No data

October 2021 - $127M

How do Lusha and Cognism compare in data accuracy for phone numbers?

Lusha and Cognism both aim to provide accurate phone numbers, but user reviews suggest that both have some inconsistencies. Lusha users specifically report issues with outdated or incorrect phone numbers, while Cognism users mention some numbers being personal mobile numbers, which can be undesirable for sales outreach. While Cognism emphasizes phone-verified mobile numbers as a feature, it's unclear from the provided information whether this verification process results in significantly higher accuracy compared to Lusha.

Which platform, Lusha or Cognism, offers better LinkedIn integration for prospecting?

Lusha offers better LinkedIn integration for prospecting. Lusha's browser extension integrates directly with LinkedIn and Sales Navigator, allowing users to view contact details directly on LinkedIn profiles. While Cognism integrates with CRM and sales automation tools, its LinkedIn integration is not highlighted as a key feature, suggesting Lusha provides a more streamlined experience for prospecting directly within LinkedIn.

What are the advantages of Lusha?

Lusha's advantages include a highly praised browser extension for seamless LinkedIn and Sales Navigator integration, readily providing direct dials and mobile numbers often unavailable elsewhere. Its user-friendly interface and easy CRM data export are also appreciated. Lusha offers a free plan with limited credits, making it accessible for smaller businesses or initial testing.

What are the disadvantages of Lusha?

Lusha's disadvantages include data accuracy issues with outdated or incorrect information, limited coverage for certain industries and regions, particularly smaller companies outside the US, limited credits even on paid plans, and pricing considered expensive by some users relative to the data quality.

Alternatives to Lusha and Cognism

Immagnify

Immagnify is a sales intelligence tool that helps you build lists of potential customers. You can search based on location, company size, industry, and even what software a company uses. Immagnify provides contact information for key decision-makers at those companies so your sales team can reach out. They offer a browser extension, CRM integration, and data accuracy validation.

amplemarket

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

waalaxy

Waalaxy is a software tool that helps you find new customers and expand your professional network using LinkedIn. It offers automated features to send connection requests, messages, and emails, allowing you to reach a large number of potential clients automatically. Waalaxy integrates with other sales tools and provides customer support to guide you through the process.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

ZoomInfo Sales

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

LeadIQ

LeadIQ is a sales prospecting platform designed to help businesses find new leads and accelerate their sales pipeline. It offers tools for finding accurate contact information, tracking buying signals, and automating personalized outreach emails. LeadIQ integrates with popular CRM and sales engagement platforms, and its AI-powered features help sales teams improve efficiency and generate more leads.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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