Lusha vs HubSpot Marketing Hub

by Gralio Feb 11, 2025

Lusha and HubSpot Marketing Hub cater to different marketing and sales needs. Lusha excels at providing direct contact information for outreach, while HubSpot offers a broader suite of tools for inbound marketing and lead nurturing. Choose Lusha for targeted prospecting and direct sales outreach; choose HubSpot for comprehensive marketing automation and lead management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6704 reviews and 60 websites, saving 1 day, 13 hours, 44 minutes of reading.

Lusha

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Lusha is a sales intelligence tool that provides contact information for businesses and professionals. It helps users build lists of leads based on various criteria like company size, industry, location, and job title. Lusha has a browser extension that integrates with platforms like LinkedIn and Salesforce to show contact details directly on those websites. They also offer data enrichment features to update your CRM with verified contact information. Lusha promises accurate data and is GDPR and CCPA compliant.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Lusha is a sales intelligence platform specializing in providing accurate B2B contact information, ideal for sales teams focused on direct outreach and prospecting. HubSpot Marketing Hub is a comprehensive inbound marketing platform offering a wider range of tools for attracting, engaging, and converting leads, making it better suited for businesses prioritizing content marketing and lead nurturing.

Relative strengths of Lusha (compared to HubSpot Marketing Hub)

Superior contact finding and data enrichment capabilities, especially for direct dials and mobile numbers.
Targeted prospecting tools for building focused lead lists based on specific criteria.
Seamless integration with LinkedIn Sales Navigator via a Chrome extension, streamlining prospecting workflows.

Relative weaknesses of Lusha (compared to HubSpot Marketing Hub)

Limited marketing automation capabilities compared to HubSpot.
Pricing can be expensive, especially for smaller businesses with limited outreach needs.
Data accuracy can be inconsistent, particularly for smaller companies or those outside the US.

Who is using Lusha and HubSpot Marketing Hub?

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

John Short

CEO at Compound Growth Marketing

Who should use Lusha VS. HubSpot Marketing Hub

Lusha is a valuable tool for sales and marketing professionals seeking accurate B2B contact information. Users praise Lusha's Chrome extension and targeted prospecting tools. However, some users have reported data inaccuracies and high pricing. Lusha offers a free plan and paid options to suit different needs.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses seeking to enhance their marketing efforts. Its comprehensive suite of tools simplifies marketing automation, social media management, and analytics. Users appreciate the intuitive interface and robust reporting but note the limited free version and pricing structure. Perfect for inbound marketing strategies.

Best for small, medium, and large businesses.
Ideal for Software, IT, Professional Services, and various other industries.

Best fit for small, medium, and large businesses.
Suitable for various sectors, including healthcare, finance, retail, and technology.

Lusha and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Partially supported

Lusha supports workflows for sales but not automated marketing campaigns. Integrations like Workato and n8n enable broader automation.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
AI-Powered Prospecting

Partially supported

Lusha uses AI for lead scoring and prospecting, but buyer intent and funding filters are not confirmed.

Partially supported

HubSpot offers AI-powered prospecting with lead prioritization and personalization, but buyer intent and funding filters are not explicitly confirmed.
Targeted Prospecting Lists

Supported

Lusha allows creating targeted prospecting lists based on criteria like industry, title, and company size.

Supported

HubSpot allows creating static and active lists for targeted prospecting.
HubSpot integration

Supported

Lusha integrates with HubSpot, allowing data synchronization and enrichment.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
Campaign tracking

Partially supported

Campaign tracking is not a core feature, but can be achieved through CRM integrations.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
Workflow Automation

Supported

Lusha offers workflow automation features like sales pipelines and automated outreach, often integrated with other tools.

Supported

HubSpot Marketing Hub supports workflow automation for sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

Value and Pricing Transparency

-0.57

Rather negative sentiment

-0.57

Rather negative sentiment
Customer Service

+0.25

Neutral sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.85

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

-0.1

Neutral sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.86

Strongly positive sentiment

+0.21

Neutral sentiment
Scalability

-1

Strongly negative sentiment

+0.29

Neutral sentiment

Lusha and HubSpot Marketing Hub Pricing

Lusha offers a free plan with 50 credits per month. For paid plans, users need to contact sales to get custom pricing. Lusha credits are used to reveal contact data, with emails costing 1 credit and mobile numbers costing 10 credits.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

Lusha and HubSpot Marketing Hub review insights

6704 reviews analysed from and

Users love

The Chrome extension is highly praised for its seamless integration with LinkedIn and Sales Navigator, providing easy access to contact information.
Lusha is frequently lauded for providing direct dial and mobile phone numbers, which are often difficult to find elsewhere.
Many users appreciate the user-friendly interface and the ease of exporting data to CRM systems.
Lusha\'s prospecting tool allows for targeted searches based on criteria like industry, location, and job title, helping users build focused lead lists.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Data accuracy is inconsistent, with frequent reports of outdated or incorrect contact details, especially phone numbers.
Limited coverage for certain industries and regions, particularly for smaller companies and those outside of the US.
Users often complain about the limited number of credits, even with paid plans.
The pricing is considered expensive by some users, especially considering the occasional data inaccuracies.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Lusha and HubSpot Marketing Hub Ratings

G2

4.3/5

(1458)
Capterra

4.0/5

(338)
Glassdoor

3.6/5

(103)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

8% increase in the last year

15% increase in the last year

Web traffic

5% decrease in the last quarter

10% decrease in the last quarter

Financing

No data

July 2012 - $101M

How important is direct phone number access for your sales team?

Direct phone number access is very important for sales teams that prioritize direct outreach and building rapport. Lusha is highlighted for providing direct dials and mobile numbers, a feature often missing from other sources. While HubSpot Marketing Hub integrates with a CRM and offers various marketing tools, it doesn't explicitly mention providing direct phone numbers, which may necessitate using a separate tool like Lusha if phone outreach is a primary sales strategy.

Which platform better integrates with your existing CRM and workflows?

HubSpot Marketing Hub better integrates with existing CRMs and workflows, especially if you're already using HubSpot's CRM. It offers seamless integration with its own CRM and various other tools, facilitating streamlined data flow and automated processes. While Lusha offers CRM integrations, its focus is primarily on providing contact information and enrichment, rather than comprehensive workflow management.

What are the advantages of Lusha?

Lusha's advantages lie in its targeted prospecting capabilities, providing direct dials and mobile numbers, and a user-friendly interface, especially the praised Chrome extension for LinkedIn and Sales Navigator. This makes it particularly strong for sales professionals needing quick access to contact information. It also offers data enrichment features to maintain CRM accuracy.

What are the disadvantages of Lusha?

Lusha's main disadvantages are data accuracy issues and cost. Users frequently report outdated or incorrect information, particularly phone numbers, impacting its reliability for prospecting. Several users find Lusha expensive, especially given the data quality concerns and limited credits even on paid plans. Coverage can also be limited in certain industries and geographic regions.

Is Lusha cheaper than HubSpot Marketing Hub?

Lusha's pricing is more transparent than HubSpot Marketing Hub's. Lusha offers a free plan and paid plans starting at $37/month. HubSpot Marketing Hub requires contacting sales for pricing, making direct cost comparison difficult. While Lusha's listed prices are lower than some estimates for HubSpot, it is not possible to definitively state Lusha is cheaper without knowing HubSpot's specific quote.

Alternatives to Lusha and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Immagnify

Immagnify is a sales intelligence tool that helps you build lists of potential customers. You can search based on location, company size, industry, and even what software a company uses. Immagnify provides contact information for key decision-makers at those companies so your sales team can reach out. They offer a browser extension, CRM integration, and data accuracy validation.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Cognism

Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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