Lusha vs ActiveCampaign

by Gralio Mar 04, 2025

Lusha and ActiveCampaign cater to different needs within the sales and marketing landscape. Lusha is best for sales teams prioritizing direct outreach and requiring accurate contact information, while ActiveCampaign is suited for businesses focusing on automated marketing campaigns and personalized customer journeys. Lusha's strength lies in data enrichment and prospecting, whereas ActiveCampaign excels in marketing automation and broader integrations.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6719 reviews and 50 websites, saving 1 day, 13 hours, 44 minutes of reading.

Lusha

Website LinkedIn Twitter

ActiveCampaign

Website LinkedIn Twitter

About

Lusha is a sales intelligence tool that provides contact information for businesses and professionals. It helps users build lists of leads based on various criteria like company size, industry, location, and job title. Lusha has a browser extension that integrates with platforms like LinkedIn and Salesforce to show contact details directly on those websites. They also offer data enrichment features to update your CRM with verified contact information. Lusha promises accurate data and is GDPR and CCPA compliant.

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Summary

Main difference

Lusha excels at providing accurate and comprehensive contact data for sales prospecting, particularly with its powerful Chrome extension for LinkedIn and Sales Navigator. ActiveCampaign shines in marketing automation and personalized customer journeys across multiple channels, offering a wider range of integrations and automation capabilities.

Relative strengths of Lusha (compared to ActiveCampaign)

Provides highly accurate and detailed contact information, including direct dials and mobile numbers, crucial for effective outreach.
Seamless Chrome extension integrates with LinkedIn and Sales Navigator, simplifying lead generation within these platforms.
Offers robust prospecting tools based on various criteria, allowing for targeted list building and efficient lead qualification.

Relative weaknesses of Lusha (compared to ActiveCampaign)

Limited marketing automation capabilities compared to ActiveCampaign, focusing primarily on contact data enrichment and prospecting.
Pricing can be perceived as expensive, especially for smaller businesses with limited outreach needs.
Data accuracy may vary, and coverage can be limited for certain industries or regions, potentially hindering prospecting efforts.

Who is using Lusha and ActiveCampaign?

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

No data

Who should use Lusha VS. ActiveCampaign

Lusha is a sales intelligence platform ideal for sales and marketing teams, and recruiters. It offers a vast database of business contacts, a user-friendly interface, and seamless integrations with LinkedIn and Salesforce. Users praise Lusha's targeted prospecting tools and access to direct dials. However, some users have noted inconsistencies in data accuracy and pricing concerns. It's best suited for outbound sales and direct outreach.

ActiveCampaign is a marketing automation platform empowering businesses to personalize customer journeys. Users praise its ease of use and automation capabilities, enabling efficient campaign tracking and workflow management. However, some users mention occasional UI glitches and slow loading times. It's ideal for businesses seeking to automate marketing and sales through email, SMS, and CRM.

Ideal for small, medium, and large businesses seeking enhanced sales outreach.
Suitable for various industries, particularly strong for software, IT, professional services, and more.

Ideal for businesses of all sizes seeking streamlined marketing and sales automation.
Suitable for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Lusha and ActiveCampaign features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-Powered Prospecting

Partially supported

Lusha uses AI for lead scoring and prospecting, but buyer intent and funding filters are not confirmed.

Not supported

ActiveCampaign does not directly offer AI-powered prospecting with advanced filters.
Targeted Prospecting Lists

Supported

Lusha allows creating targeted prospecting lists based on criteria like industry, title, and company size.

Supported

ActiveCampaign supports targeted lists via segmentation and automation, enabling efficient prospecting.
Extensive Business Database

Supported

Lusha provides access to a vast database of over 100 million business profiles.

Not supported

ActiveCampaign does not offer a vast business database.
Drip Campaigns

Partially supported

Lusha does not directly support drip campaigns. Consider integrating it with other marketing automation tools.

Supported

ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.
Workflow Automation

Supported

Lusha offers workflow automation features like sales pipelines and automated outreach, often integrated with other tools.

Supported

ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Lusha and ActiveCampaign Pricing

Lusha offers a free plan with 50 credits per month. For paid plans, users need to contact sales to get custom pricing. Lusha credits are used to reveal contact data, with emails costing 1 credit and mobile numbers costing 10 credits.

Plans

See full Pricing page

No data

See full Pricing page

Lusha and ActiveCampaign review insights

Users love

The Chrome extension is highly praised for its seamless integration with LinkedIn and Sales Navigator, providing easy access to contact information.
Lusha is frequently lauded for providing direct dial and mobile phone numbers, which are often difficult to find elsewhere.
Many users appreciate the user-friendly interface and the ease of exporting data to CRM systems.
Lusha\'s prospecting tool allows for targeted searches based on criteria like industry, location, and job title, helping users build focused lead lists.

Easy to use and has all the features I need.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.

Users dislike

Data accuracy is inconsistent, with frequent reports of outdated or incorrect contact details, especially phone numbers.
Limited coverage for certain industries and regions, particularly for smaller companies and those outside of the US.
Users often complain about the limited number of credits, even with paid plans.
The pricing is considered expensive by some users, especially considering the occasional data inaccuracies.

The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.

Lusha and ActiveCampaign Ratings

G2

4.3/5

(1458)
Capterra

4.0/5

(338)
Glassdoor

3.6/5

(103)

G2

4.5/5

(2486)
Capterra

4.6/5

(2388)
TrustPilot

3.6/5

(67)
Glassdoor

3.6/5

(444)

Company health

Employee growth

8% increase in the last year

4% increase in the last year

Web traffic

5% decrease in the last quarter

11% decrease in the last quarter

Financing

No data

January 2021 - $360M

How does Lusha's contact data accuracy compare to ActiveCampaign's CRM data?

Lusha is primarily a contact data provider, aiming for high accuracy but with user reviews indicating some inconsistencies, especially with phone numbers. ActiveCampaign is a CRM and marketing automation platform that stores contact data but doesn't specialize in data acquisition like Lusha. Therefore, Lusha is likely to have more comprehensive and potentially more accurate contact data initially, but its accuracy depends on factors like data freshness and the specific contact being searched. ActiveCampaign's CRM data accuracy will depend on the quality of data initially imported and how well it's maintained by the users. It does not offer the same data verification and enrichment features as Lusha.

Which product better supports outbound sales prospecting workflows?

Lusha better supports outbound sales prospecting workflows. Its core functionality focuses on providing accurate contact information and building targeted lead lists, essential for outbound prospecting. While ActiveCampaign offers marketing automation and CRM features, Lusha's specialized tools for finding and verifying contact details, including a browser extension for LinkedIn and Salesforce, give it a significant advantage for sales teams focused on direct outreach.

What are the advantages of Lusha?

Lusha's advantage lies in its focus on providing direct dials and mobile phone numbers, which are often difficult to obtain through other means. Its browser extension, praised for seamless integration with LinkedIn and Sales Navigator, allows for immediate access to contact information while prospecting. This makes Lusha particularly useful for sales and recruitment professionals who prioritize direct outreach and personalized communication. While data accuracy can be inconsistent, the targeted prospecting tools and data enrichment features remain valuable for building focused lead lists and updating CRM systems.

What are the disadvantages of Lusha?

Lusha's disadvantages include data accuracy issues with outdated or incorrect information, especially phone numbers. Coverage can be limited for certain industries and regions, particularly smaller companies outside the US. Users frequently cite limited credits even on paid plans, and pricing is considered high by some, especially given the data accuracy concerns.

Alternatives to Lusha and ActiveCampaign

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Immagnify

Immagnify is a sales intelligence tool that helps you build lists of potential customers. You can search based on location, company size, industry, and even what software a company uses. Immagnify provides contact information for key decision-makers at those companies so your sales team can reach out. They offer a browser extension, CRM integration, and data accuracy validation.

Cognism

Cognism is a sales intelligence platform designed for mid-sized and larger businesses. It provides access to a database of company and contact information, including verified phone numbers and emails, to help businesses generate leads and connect with prospects. Cognism focuses on data quality, compliance with data regulations, and integrations with popular CRM and sales tools. They promise improved connection rates and faster sales cycles.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Freshmarketer

Freshmarketer is a marketing automation platform designed for mid-sized businesses. It offers tools to understand customer behavior, automate marketing tasks, and personalize customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots. Freshmarketer helps businesses improve lead generation, nurture customer relationships, and gain insights from marketing campaigns. It can be integrated with Freshsales, a sales automation platform, to improve collaboration between sales and marketing teams.

ZoomInfo Sales

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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