Last updated on
Company health
Ratings
Freshmarketer description
Freshmarketer is a marketing automation platform designed for mid-sized businesses. It offers tools to understand customer behavior, automate marketing tasks, and personalize customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots. Freshmarketer helps businesses improve lead generation, nurture customer relationships, and gain insights from marketing campaigns. It can be integrated with Freshsales, a sales automation platform, to improve collaboration between sales and marketing teams.
What companies are using Freshmarketer?
Who is Freshmarketer best for
Freshmarketer is a marketing automation platform ideal for mid-sized businesses seeking to streamline marketing efforts and boost customer engagement. It offers tools for behavior analysis, task automation, and personalized interactions. Users appreciate its multi-channel communication features and landing page builder.
-
Best for mid-sized businesses.
-
Suitable for various industries.
Freshmarketer features
| Supported Freshmarketer supports multi-channel communication including email, SMS, chat and social media. |
| Supported Freshmarketer supports automated email campaigns based on triggers and subscriber behavior. |
| Supported Freshmarketer offers a drag-and-drop landing page builder. |
| Supported Freshmarketer automates email marketing and other tasks. Social media and ad campaign automation details are limited. |
| Supported Freshmarketer allows sending personalized emails based on customer behavior, preferences, and purchase history. |
Freshmarketer pricing
The commentary is based on 5 reviews from Freshmarketer G2 reviews.
Freshmarketer's pricing is generally considered budget-friendly for its features, especially for small to medium-sized businesses. However, some users find certain plans expensive and desire more features in lower-tier pricing. Others find the expense offset by valuable insights and increased conversion rates.
See the Freshmarketer pricing page.
-
Freshmarketer has a free plan.
-
Freshmarketer has a free trial.
Free
Shared inbox, team collaboration via threads, and an integrated knowledge base for seamless and efficient customer service
Growth
Everything in Free plus reports, real-time dashboards, automation, and customer portal for comprehensive and efficient service management
Pro
Everything in Growth plus customized support portals, custom objects, advanced ticketing, custom reporting, and different routing mechanisms
Enterprise
Everything in Pro plus audit logs, approval workflows, skills-based assignments, additional security features, and more
Freshmarketer alternatives
HubSpot Marketing HubBetter for larger businesses and those focused on inbound marketing. Has broader industry applicability. Growing faster in terms of employees. Offers social media management and SEO tools. Integrates with HubSpot CRM.Read more
ActiveCampaignBetter for sales and marketing teams needing CRM and sales automation. Integrates with a wider range of business tools. A Freshmarketer alternative and competitor.Read more
Mailchimp All-in-One Marketing PlatformBetter for a wider range of industries. Has slower momentum. Users praise ease of use and automation, but dislike pricing and limited free features.Read more
Adobe Marketo EngageBetter fit for larger enterprises. Stronger focus on B2B interactions and software/marketing industries. More robust automation features, but potentially harder to use. Seamless Salesforce integration is a plus for existing users. Negative pricing sentiment.Read more
360 SMS APPBetter for direct Salesforce integration. More SMS/MMS and WhatsApp focused. Has strong customer support, but some users report performance issues.Read more
Act-OnBetter fit for enterprise businesses. Has broader industry applicability. Growing website traffic faster, but showing slower employee growth. Lower ratings on Glassdoor. Praised for user-friendly interface, CRM integrations, and robust automation, but some users find the email and landing page builders limiting.Read more
Freshmarketer FAQ
What is Freshmarketer and what does Freshmarketer do?
Freshmarketer is a marketing automation platform for mid-sized businesses. It offers tools for customer behavior analysis, marketing task automation, and personalized customer interactions. Features include email marketing, landing page creation, and AI-powered chatbots, helping businesses nurture leads and gain marketing insights.
How does Freshmarketer integrate with other tools?
Freshmarketer integrates with various tools, including its native CRM, Freshsales. It also connects with other platforms to enhance marketing automation and customer relationship management. However, specific integrations beyond Freshsales are not detailed in the provided data.
What the main competitors of Freshmarketer?
Freshmarketer alternatives include Contlo, Act-On, HubSpot Marketing Hub, ActiveCampaign, and Leadfox. These platforms offer similar features such as marketing automation, email marketing, and lead nurturing.
Is Freshmarketer legit?
Yes, Freshmarketer is a legitimate marketing automation platform. It's designed for mid-sized businesses seeking to automate tasks, personalize customer interactions, and improve lead generation. Freshmarketer offers various features including email marketing, landing page creation, and AI-powered chatbots.
How much does Freshmarketer cost?
Freshmarketer offers a free plan for up to 2 agents. Paid plans are priced per agent monthly: Growth at $15, Pro at $49, and Enterprise at $79. Add-ons like Freddy AI are available at an additional cost. A 14-day free trial is available for paid plans.
Is Freshmarketer customer service good?
Customer reviews on Freshmarketer's support are mixed. While some praise its excellent and helpful customer service, others mention slow response times and average service. A few users describe the support as "great," highlighting its responsiveness.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.