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Act-On description
Act-On is a marketing automation platform designed for mid-sized to enterprise-level businesses, particularly those focused on B2B marketing and sales. It helps you automate marketing tasks, nurture leads and track your marketing efforts through detailed analytics. Act-On allows you to create automated email campaigns, build landing pages, score leads, and track customer journeys, with a focus on delivering measurable results and a higher return on your marketing investment. It also boasts easy integration with popular CRM systems.
Who is Act-On best for
Act-On is a robust marketing automation platform ideal for mid-sized to large B2B businesses. Users praise its user-friendly interface, excellent customer support, and seamless CRM integrations. However, some find the email and landing page builders limiting. If you're seeking a comprehensive marketing automation solution with strong customer support, Act-On is worth considering.
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Best for mid-sized to enterprise-level businesses.
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A good fit for various industries, including Healthcare, Finance, E-commerce, Retail, and more.
Act-On features
| Supported Act-On supports creating landing pages with custom designs, including multiple form fields, and tracks visits and conversions. |
| Supported Act-on supports automated campaign management across email, social media, and other digital channels. |
| Supported Act-on offers lead generation and marketing automation tools to nurture leads and convert them into closed deals. |
| Supported Act-on automates email marketing, social media, and campaign management. |
| Supported Act-On seamlessly integrates with various CRM and marketing automation platforms. |
| Supported Act-on supports lead qualification with lead scoring, segmentation, and tracking. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Act-On reviews
We've summarised 1281 Act-On reviews (Act-On Software Advice reviews, Act-On GetApp reviews, Act-On Capterra reviews and Act-On G2 reviews) and summarised the main points below.
- User-friendly interface, praised for ease of use and intuitive design.
- Excellent customer support, known for responsiveness and helpfulness.
- Seamless CRM integration, especially with Salesforce.
- Robust automation features for email campaigns and lead nurturing.
- Detailed reporting and analytics, allowing for data-driven decisions.
- Email and landing page builders can be limiting.
- The user interface can feel dated and clunky.
- Editing HTML is not possible, impacting email display, especially in Outlook.
- Form creation can be cumbersome, especially for complex forms.
Act-On pricing
The commentary is based on 76 reviews from Act-On Capterra reviews, Act-On G2 reviews, Act-On GetApp reviews and Act-On Software Advice reviews.
Act-On's pricing is generally considered competitive and a good value, especially for small to medium-sized businesses. However, some users find it expensive compared to other marketing automation platforms, particularly for add-on features or advanced reporting. Despite the cost, many users feel it's a worthwhile investment due to its robust features and excellent customer support.
Users sentiment
See the Act-On pricing page.
Professional
A platform for the energetic marketer. Includes unlimited access to our complete marketing automation program: World-class marketing automation; Integrates into virtually any MarTech system; Execute true multichannel marketing programs; Engage with customers across their life cycle; Standard support package with email-based support.
Enterprise Custom
Everything in our professional plan plus.... Deep CRM Connector for Zendesk, SalesForce, and Microsoft Dynamics; Data Studio for advanced reporting and BI integration; Account-Based Marketing 2x user accounts; Standard support package with email-based support.
Act-On alternatives
HubSpot Marketing HubBetter for businesses of all sizes seeking inbound marketing and lead generation. Has more momentum based on employee growth. A more popular Act-On alternative based on user reviews.Read more
Sugar MarketBetter fit for smaller businesses. More affordable. Simpler email and nurture campaigns. Fewer integrations and less customization. Has more momentum.Read more
ActiveCampaignBetter for businesses of all sizes seeking CRM and sales automation. Has more momentum currently. Offers drip campaigns and workflow automation.Read more
Mailchimp All-in-One Marketing PlatformBetter for smaller businesses or those primarily focused on email marketing. A free plan is available. More affordable pricing tiers for growing businesses. Act-On alternative. Mailchimp competitor.Read more
Inflection.ioBetter for enterprise companies focused on product-led growth. More user-friendly with superior customer support. Integrates with Segment, Salesforce, and Snowflake. Pricing is considered more transparent. An Act-On competitor and alternative, but newer with fewer features.Read more
eSputnikBetter for small businesses and enterprises focused on omnichannel marketing. Offers AI-powered product recommendations and advanced segmentation. Positive user reviews highlight omnichannel capabilities and AI features. However, some users report domain verification issues and data privacy concerns. Consider this Act-On alternative for robust personalization and streamlined communication.Read more
Act-On FAQ
What is Act-On and what does Act-On do?
Act-On is a marketing automation platform for mid-sized to enterprise B2B businesses. It automates marketing tasks like email campaigns, landing pages, and lead scoring. Act-On helps track customer journeys and integrates with CRM systems, aiming to boost marketing ROI.
How does Act-On integrate with other tools?
Act-On integrates seamlessly with popular CRM systems like Salesforce, enhancing sales and marketing alignment. It also connects with various other marketing automation platforms, expanding its functionalities and allowing for a more comprehensive marketing approach.
What the main competitors of Act-On?
Top Act-On competitors include HubSpot Marketing Hub, ActiveCampaign, and Sugar Market. These alternatives offer similar marketing automation features, often with a more modern user interface and potentially better value. Other competitors include Leadfox, Contlo, and Mailchimp.
Is Act-On legit?
Yes, Act-On is a legitimate marketing automation platform. It's known for its user-friendly interface, strong customer support, and seamless CRM integrations. However, some users find the email and landing page builders limiting. Consider exploring alternatives like HubSpot or ActiveCampaign if those features are critical for your needs.
How much does Act-On cost?
Act-On's Professional plan is priced at $900/month. They also offer a custom-priced Enterprise plan for larger organizations. Several add-ons are available to enhance both plans, but their pricing is not publicly available.
Is Act-On customer service good?
Act-On's customer service receives positive feedback. Users consistently praise the helpfulness, responsiveness, and expertise of the support team. They appreciate the prompt replies and effective solutions provided by Act-On's representatives.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.