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Sugar Market description
Sugar Market is a marketing automation platform designed for mid-sized businesses. It offers tools for creating marketing campaigns, automating tasks, and tracking results. Sugar Market aims to simplify campaign management, help you understand customer engagement, and ultimately drive more sales. It stands out with its intuitive design and focus on providing a user-friendly experience.
Who is Sugar Market best for
Sugar Market is a user-friendly marketing automation platform designed for mid-sized businesses. It excels at simplifying campaign management, email marketing, and lead tracking, especially when integrated with SugarCRM. While some users find the customization options limited, many praise its intuitive interface and excellent customer support.
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Best for mid-sized businesses.
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Ideal for software, marketing, and media companies.
Sugar Market features
| Supported Sugar Market offers a landing page builder with drag-and-drop editor and form integration. |
| Supported Sugar Market offers targeted campaigns, personalized messaging, and automated email sequences. |
| Supported Sugar Market supports designing, executing, and optimizing omnichannel marketing campaigns for lead generation and brand awareness. |
| Supported Yes, Sugar Market supports contact segmentation based on various criteria including demographics and behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Sugar Market reviews
We've summarised 207 Sugar Market reviews (Sugar Market G2 reviews) and summarised the main points below.
- Seamless integration with SugarCRM for lead tracking and management.
- Intuitive email builder and nurture campaign setup.
- User-friendly interface for core marketing automation tasks.
- Excellent customer support responsiveness.
- Cost-effective solution for mid-sized businesses.
- Limited customization for email templates and landing pages.
- Some reporting limitations and lack of in-depth analytics.
- Occasional syncing issues with SugarCRM.
- Steep learning curve for some features, especially list building and event management.
- Limited third-party integrations, specifically for lead generation tools like ZoomInfo.
Sugar Market pricing
The commentary is based on 18 reviews from Sugar Market G2 reviews.
Reviewers generally find Sugar Market's pricing reasonable, especially considering its robust features and integrations. Some consider it a cost-effective solution for small to medium-sized businesses seeking marketing automation tools comparable to more expensive platforms. However, some users note the absence of a direct ROI calculator makes investment tracking challenging.
Users sentiment
See the Sugar Market pricing page.
Essentials
Standalone sales force automation for growing teams with basic support and ease of upgrade.
Standard
Starter salesforce automation including online support. Optional Mail and Calendar integration.
Advanced
Sales force automation and extensibility with Mail & Calendar Integration and standard support.
Premier
Comprehensive sales force automation, including sales intelligence, advanced forecasting & analytics, productivity tools, and enhanced support.
Market
Engage customers on their terms, empower employees with real-time insights, deliver on promises with operational excellence, and listen to the voice of your customers.
Advisor
Self Service Features and Functions
Partnership
Results and Best Practices
Strategic
Full Adoptions at Scale
Serve
Engage customers on their terms, empower employees with real-time insights, deliver on promises with operational excellence, and listen to the voice of your customers.
Enterprise
Enterprise sales force and customer service automation with maximum control and customizability.
Enterprise+
Comprehensive sales force automation & customer service capabilities onsite, on your terms, including additional productivity features.
Sugar Market alternatives
Act-OnBetter for B2B and enterprise businesses. Has broader industry applicability. Website traffic is growing faster, but employee growth is slower. Lower rated by users who mention a dated interface and limited email/landing page builders.Read more
HubSpot Marketing HubBetter for businesses of all sizes and broader industry fit. Has wider third-party integrations and is growing faster. Users highlight ease of use and robust analytics but note cost concerns.Read more
Brevo Transactional EmailBetter for transactional emails like receipts and password resets. More cost-effective with a free plan available. Easier to use, with a user-friendly interface praised in reviews. A strong Sugar Market competitor for smaller businesses.Read more
DeployteqBetter fit for larger enterprises. Has a more streamlined multi-channel campaign creation and execution process. Cost-effective. Limited feature set. Fewer integrations with third-party software. Slower growth.Read more
OverloopBetter for outbound sales automation and LinkedIn outreach. More suitable for sales teams.Read more
Mailchimp All-in-One Marketing PlatformBetter for a wider range of industries. Caters to businesses of all sizes, not just mid-sized. Has slightly more momentum in terms of growth.Read more
Sugar Market FAQ
What is Sugar Market and what does Sugar Market do?
Sugar Market is a marketing automation platform for mid-sized businesses. It simplifies campaign management, automates marketing tasks like email campaigns and landing pages, and tracks results to improve sales. It's known for its intuitive design and user-friendly interface.
How does Sugar Market integrate with other tools?
Sugar Market integrates seamlessly with SugarCRM for lead tracking and management. It also offers limited third-party integrations, which can be a drawback for users seeking connections with tools like ZoomInfo.
What the main competitors of Sugar Market?
Top Sugar Market competitors include HubSpot Marketing Hub, Act-On, Mailchimp, ActiveCampaign, and Leadfox. These alternatives offer similar marketing automation features, often with varying strengths in areas like email marketing, lead nurturing, and analytics.
Is Sugar Market legit?
Yes, Sugar Market is a legitimate marketing automation platform. It's known for its user-friendly interface and seamless integration with SugarCRM. However, some users have noted limitations in email template customization and reporting capabilities.
How much does Sugar Market cost?
Sugar Market costs $1,000 per month for businesses with 10,000 contacts. Other SugarCRM products range from $19 to $135 per user per month depending on the features and support level. Contact SugarCRM for detailed pricing.
Is Sugar Market customer service good?
Sugar Market's customer service receives positive feedback. Users praise the responsiveness and helpfulness of the support team. However, some find the platform itself requires a steep learning curve, especially for list building, event management, and reporting features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.