Last updated on
Company health
Ratings
Adobe Marketo Engage description
Adobe Marketo Engage is a marketing automation platform designed for mid-size to large businesses focusing on B2B interactions. It empowers your marketing and sales teams to collaborate on personalized customer journeys. Marketo Engage offers tools for lead generation, nurturing, scoring, and management, ultimately driving demand and growth by delivering tailored experiences throughout the customer lifecycle. It allows you to attract and engage prospects with automated campaigns personalized to their needs and behaviors.
Who is Adobe Marketo Engage best for
Adobe Marketo Engage is a robust marketing automation platform best suited for mid-size to large B2B businesses. Users praise its powerful automation workflows, lead nurturing, and Salesforce integration. However, some find the platform expensive and complex. If your business needs advanced marketing automation and has the resources to manage it, Marketo Engage can be a valuable asset.
-
Best fit for mid-size to large businesses.
-
Ideal for B2B businesses in software, IT, marketing, or advertising.
Adobe Marketo Engage features
| Supported Marketo Engage offers lead generation and marketing automation tools to nurture leads and convert them into closed deals. |
| Supported Marketo Engage supports designing, executing, and optimizing omnichannel marketing campaigns at scale. |
| Supported Marketo Engage offers integrated email marketing with targeted campaigns, personalized messaging, and automated sequences. |
| Supported Marketo Engage supports lead nurturing with automated, personalized content delivery and lead scoring. |
| Supported Marketo Engage personalizes websites based on user data and behavior using dynamic content and targeted campaigns. |
| Supported Marketo Engage personalizes emails based on behavior and preferences for lead nurturing and repeat purchases. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Adobe Marketo Engage reviews
We've summarised 2525 Adobe Marketo Engage reviews (Adobe Marketo Engage G2 reviews) and summarised the main points below.
- Robust marketing automation workflows are highly praised.
- Excellent lead nurturing and scoring capabilities.
- Seamless integration with Salesforce and other CRM systems.
- Extensive customization options for campaigns and programs.
- Detailed analytics and reporting features provide valuable insights.
- Slow loading times and performance issues are frequently reported.
- The email editor can be unintuitive and difficult to use.
- Limited customization options for reporting and analytics.
- High cost, especially for smaller businesses or those with limited budgets.
- Steep learning curve for new users and complex features.
Adobe Marketo Engage pricing
The commentary is based on 159 reviews from Adobe Marketo Engage G2 reviews.
Marketo Engage's pricing is often cited as a significant investment, especially for smaller businesses. While many reviewers find the cost high, they also acknowledge the platform's robust features and automation capabilities justify the expense for larger enterprises. However, add-on modules and limited free training contribute to the overall cost.
Users sentiment
Adobe Marketo Engage alternatives
Oracle EloquaHas more momentum. Better for Consumer Goods, Hospitality & Tourism, Transportation & Logistics. A Marketo Engage alternative with robust automation and detailed segmentation. Users dislike the UI and reporting features.Read more
Customer.ioBetter for mid-size and larger B2C companies, especially in e-commerce and SaaS. More focus on personalized messaging across multiple channels including SMS and in-app messages. Has more momentum currently. Users praise the customer support and workflow builder but note difficulty with segmentation for non-technical users and limitations with the email editor. Pricing generally perceived as less favorable.Read more
Zoho Marketing AutomationBetter for small to medium businesses. Integrates well with other Zoho products. Has a faster website traffic growth and employee growth, suggesting strong momentum. More user-friendly, but less customizable with some occasional bugs. Offers a more cost-effective pricing plan.Read more
Faire – ShopifyBetter for smaller businesses focused on e-commerce. Specifically designed for Shopify and Faire users seeking streamlined integration. Has more website traffic momentum. A Marketo Engage alternative.Read more
Act-OnBetter fit for industries like healthcare, finance, retail, and consumer goods. Has grown its website traffic faster but has declining employee growth. Lower ratings and noted for a clunky interface and limited email/landing page builders.Read more
Adobe Marketo Engage FAQ
What is Adobe Marketo Engage and what does Adobe Marketo Engage do?
Adobe Marketo Engage is a robust marketing automation platform designed for mid-size to large B2B businesses. It empowers sales and marketing alignment through personalized customer journeys, lead nurturing, and automated campaigns. Marketo Engage offers advanced analytics to optimize marketing efforts and drive revenue growth.
How does Adobe Marketo Engage integrate with other tools?
Adobe Marketo Engage integrates seamlessly with Salesforce and other CRM systems. It also connects with various marketing technologies, expanding its capabilities and allowing for a more comprehensive marketing approach. This allows for streamlined data flow and improved marketing and sales alignment.
What the main competitors of Adobe Marketo Engage?
Top alternatives to Adobe Marketo Engage include HubSpot Marketing Hub, Act-On, and ActiveCampaign. These competitors offer similar marketing automation features, often with more competitive pricing or a focus on different business sizes. Salesforce Marketing Cloud and Leadfox are also strong contenders.
Is Adobe Marketo Engage legit?
Adobe Marketo Engage is a legitimate marketing automation platform. It's known for robust workflows and lead nurturing. However, some users mention slow loading times and a steep learning curve. It integrates with Salesforce and offers extensive customization.
How much does Adobe Marketo Engage cost?
Adobe Marketo Engage doesn't publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific product needs and the size of your business.
Is Adobe Marketo Engage customer service good?
Customer reviews on Adobe Marketo Engage's customer service are mixed. While many users praise the helpfulness and responsiveness of the support team and community, others report slow response times, difficulty reaching support, and unhelpful generic responses. Some users find the extensive support resources valuable, while others find them overwhelming or difficult to navigate.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.