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Oracle Eloqua description
Oracle Eloqua is a comprehensive marketing automation platform designed for medium to large businesses. It empowers you to create personalized, multi-channel marketing campaigns that nurture leads and drive sales. Eloqua offers tools for email marketing, lead scoring, account-based marketing, and data management, all within a user-friendly interface. It stands out with AI-powered features that boost efficiency and provide deeper insights into campaign performance. Eloqua integrates seamlessly with other Oracle products and various third-party applications.
What companies are using Oracle Eloqua?
Who is Oracle Eloqua best for
Oracle Eloqua is a robust marketing automation platform best suited for medium to large B2B businesses. Users praise its sophisticated campaign workflows and in-depth segmentation. However, some find the interface outdated and reporting cumbersome. If your business needs advanced automation and detailed analytics, Eloqua is a strong contender, but be prepared for a learning curve.
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Best fit for medium to large businesses seeking advanced marketing automation.
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Ideal for marketing/advertising, software, and IT companies.
Oracle Eloqua features
| Supported Eloqua supports real-time lead scoring based on profile and behavioral data, rescoring automatically for accuracy. |
| Supported Eloqua supports marketing performance reporting with detailed reports, dashboards, and closed-loop reporting. |
| Supported Eloqua supports targeted campaigns, personalized messaging, and automated sequences. |
| Supported Eloqua ingests, manages, and utilizes data from various sources for personalized campaigns and automated workflows. |
| Supported Eloqua supports automated campaign management across various digital channels. |
| Supported Eloqua supports account-based marketing, including identification, targeting, and personalized campaigns. |
| Supported Eloqua orchestrates campaigns across email, SMS, and social media, automating tasks and managing workflows. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Reliability and Performance
Oracle Eloqua reviews
We've summarised 613 Oracle Eloqua reviews (Oracle Eloqua G2 reviews) and summarised the main points below.
- Excellent campaign canvas for visualizing workflows
- Robust automation capabilities for complex campaigns
- Detailed segmentation options for targeted messaging
- Seamless integration with Salesforce
- Comprehensive training resources available (Eloqua University)
- Unappealing and outdated user interface
- Reporting features are clunky and inefficient
- Difficult to customize without extensive HTML knowledge
- Expensive, especially considering limited customer support
- Occasional bugs and system instability
Oracle Eloqua pricing
The commentary is based on 15 reviews from Oracle Eloqua G2 reviews.
Eloqua is a powerful marketing automation platform with robust features, but its high cost is a recurring concern. Many reviewers find it too expensive, especially for small businesses, and suggest exploring alternatives if budget is a primary factor. Some also note that the extensive feature set might be overkill for organizations with simpler needs.
Users sentiment
Oracle Eloqua alternatives
HubSpot Marketing HubBetter for smaller businesses and those focused on inbound marketing. Has broader industry applicability and integrates with its own CRM. Growing faster than Oracle Eloqua. Users praise ease of use and robust analytics.Read more
Dynamics 365 MarketingHas more momentum and better user ratings on G2. Stronger Microsoft product integration, but fewer third-party integrations. Steeper learning curve and potentially more expensive. Lacks account-based marketing features. Simpler feature set, better for basic marketing automation. Eloqua alternative; Dynamics 365 competitor.Read more
Adobe Marketo EngageBetter ratings and more popular. A better Eloqua alternative for scaling, but more expensive with a steeper learning curve.Read more
Faire – ShopifyBetter fit for smaller e-commerce businesses using Shopify and Faire. Has more momentum in website traffic growth. More focused on automating Shopify store updates from Faire.Read more
Relationship OneMore focused on maximizing existing Oracle Marketing Cloud investments. Caters to a broader range of company sizes, including smaller businesses. Has slower momentum.Read more
Salesforce Marketing Cloud EngagementBetter for users seeking tighter Salesforce CRM integration. Has less momentum based on web traffic and employee growth. More suitable for regulated industries like finance, legal and government.Read more
Oracle Eloqua FAQ
What is Oracle Eloqua and what does Oracle Eloqua do?
Oracle Eloqua is a marketing automation platform for medium to large businesses. It helps automate marketing campaigns, personalize customer journeys, and analyze performance. Key features include lead scoring, email marketing, and account-based marketing. It integrates with other Oracle and third-party applications.
How does Oracle Eloqua integrate with other tools?
Oracle Eloqua integrates seamlessly with other Oracle products and various third-party applications. This allows for streamlined data flow and enhanced marketing campaign management across different platforms.
What the main competitors of Oracle Eloqua?
Top Oracle Eloqua competitors include Salesforce Marketing Cloud Engagement, HubSpot Marketing Hub, ActiveCampaign, and Act-On. These alternatives offer similar marketing automation features, often with varying pricing and target customer profiles.
Is Oracle Eloqua legit?
Yes, Oracle Eloqua is a legitimate marketing automation platform owned by Oracle. It's considered safe and reliable, though some users find the interface outdated and the pricing high. It's known for robust automation and detailed segmentation.
How much does Oracle Eloqua cost?
I couldn't find pricing details for Oracle Eloqua. Contact Oracle sales for a customized quote based on your specific product needs. Consider exploring alternative marketing automation platforms if budget is a primary concern.
Is Oracle Eloqua customer service good?
Customer reviews on Oracle Eloqua's support are mixed. While some users praise the available training resources and helpful account representatives, others express frustration with slow response times and inconsistent support quality. Many users suggest leveraging the Topliners community for troubleshooting.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.