Last updated on
Company health
Ratings
Salesforce Marketing Cloud Engagement description
Salesforce Marketing Cloud Engagement is a comprehensive marketing automation platform designed to help mid-sized to large businesses improve and personalize customer interactions. It enables you to create coordinated marketing campaigns across multiple channels like email, mobile, social media, and the web. Its strength lies in its ability to connect with your existing customer data in Salesforce, allowing you to target specific customer segments with personalized messages at the optimal time. The platform provides tools to analyze campaign effectiveness, track customer journeys, and ultimately strives to enhance customer engagement and drive growth.
Who is Salesforce Marketing Cloud Engagement best for
Salesforce Marketing Cloud Engagement is a powerful marketing automation platform best suited for mid-sized to large businesses. Users praise its personalization and automation features, especially for targeted campaigns. However, some find the interface complex and report performance issues. It's ideal for businesses in various sectors, including E-commerce, Retail, and Finance, seeking to enhance customer interactions and improve marketing ROI.
-
Best fit for medium to large businesses seeking robust multi-channel marketing automation.
-
Ideal for industries like E-commerce, Retail, Finance, Healthcare, and more.
Salesforce Marketing Cloud Engagement features
| Supported Salesforce Marketing Cloud Engagement supports personalized messages across email, SMS, and mobile push notifications. |
| Supported Salesforce Marketing Cloud offers personalized messaging throughout the customer journey using tools like Journey Builder. |
| Supported Marketing Cloud integrates with social media platforms like Facebook and Twitter using tools like Social Studio. |
| Supported Customer journey analytics is supported with visualization and analysis tools. |
| Supported Marketing Cloud Engagement supports email, SMS, social media, and mobile push notifications. |
| Supported Email Studio enables targeted email campaign creation and sending. |
| Supported Marketing Cloud Engagement supports real-time engagement, personalized journeys, and data collection. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Salesforce Marketing Cloud Engagement reviews
We've summarised 1644 Salesforce Marketing Cloud Engagement reviews (Salesforce Marketing Cloud Engagement G2 reviews) and summarised the main points below.
- Powerful personalization capabilities for targeted campaigns.
- Automation features save time and effort.
- Provides valuable data insights to improve strategies.
- Drag and drop functionality makes campaign building easy.
- Steep learning curve for new users.
- The user interface can be difficult to navigate.
- Frequent slowness and performance issues during peak hours.
- Integration with Meta takes too long.
Salesforce Marketing Cloud Engagement pricing
The commentary is based on 108 reviews from Salesforce Marketing Cloud Engagement G2 reviews.
Reviews indicate Salesforce Marketing Cloud Engagement is a powerful marketing automation platform with robust features. However, the prevalent sentiment is that the pricing is high, especially for small and medium-sized businesses, making cost a significant factor in the decision-making process. Despite the price, many users consider the platform's capabilities valuable.
Users sentiment
See the Salesforce Marketing Cloud Engagement pricing page.
-
Salesforce Marketing Cloud Engagement has a free trial.
Starter Suite
Dynamic Email Marketing and Analytics, Out-of-the-box Sales Processes, Seamless Customer Service, Simplified Storefront Builder
Marketing Cloud Growth Edition
Agentforce Campaigns, Multi-Channel Journeys, Forms and Landing Pages
Marketing Cloud Advanced Edition
Agentforce Campaigns and AI Scoring, Path Experimentation, Unified Conversational SMS
Salesforce Marketing Cloud Engagement alternatives
HubSpot Marketing HubBetter for small to mid-sized businesses and those focused on inbound marketing. Easier to use and implement with better customer service. Has significantly more momentum. Integrates with HubSpot CRM.Read more
DeployteqBetter fit for mid-sized businesses. Easier to implement and use. More cost-effective Salesforce Marketing Cloud Engagement alternative. Fewer features.Read more
Constant ContactBetter for smaller businesses seeking simplicity and affordability. Easier to use with strong customer support, but less scalable and potentially higher priced per contact. Limited customization. A Salesforce Marketing Cloud Engagement competitor.Read more
eSputnikBetter fit for smaller businesses. More affordable. Positive user reviews for customer service, ease of use, and value. Omnichannel focus. Has less momentum. Not suitable for enterprise customers.Read more
Zendesk Support SuiteBetter for customer support and helpdesk functionality. More user-friendly and easier to implement. Has significantly more momentum.Read more
Inflection.ioBetter fit for B2B SaaS companies with product-led growth. Has a more positive pricing sentiment and is growing faster. Integrates seamlessly with Segment, Salesforce, and Snowflake. Good customer support. Lacks some features of more established marketing automation tools. A Salesforce Marketing Cloud Engagement competitor.Read more
Salesforce Marketing Cloud Engagement FAQ
What is Salesforce Marketing Cloud Engagement and what does Salesforce Marketing Cloud Engagement do?
Salesforce Marketing Cloud Engagement is a marketing automation platform for mid-size to large businesses. It enables personalized customer interactions across various channels, including email, mobile, and social media. It leverages existing Salesforce data for targeted campaigns and provides analytics to optimize marketing strategies.
How does Salesforce Marketing Cloud Engagement integrate with other tools?
Salesforce Marketing Cloud Engagement integrates with other Salesforce clouds and various external platforms through APIs and pre-built connectors. It connects with social media platforms like Facebook and Twitter. It leverages existing customer data within Salesforce for targeted personalization.
What the main competitors of Salesforce Marketing Cloud Engagement?
Top alternatives to Salesforce Marketing Cloud Engagement include HubSpot Marketing Hub, Deployteq, Constant Contact, eSputnik, and Inflection.io. These competitors offer similar marketing automation features, often with a focus on specific business sizes or marketing strategies.
Is Salesforce Marketing Cloud Engagement legit?
Yes, Salesforce Marketing Cloud Engagement is a legitimate product from Salesforce, a reputable company. It's a safe and widely used marketing automation platform. However, some users find the platform complex and expensive. Consider exploring alternatives if these are concerns.
How much does Salesforce Marketing Cloud Engagement cost?
Salesforce Marketing Cloud offers several editions like the Starter Suite for $25/user/month, Growth Edition for $1500/org/month, and Advanced Edition for $3250/org/month. Marketing Cloud Engagement is an add-on product, but its pricing is not publicly available.
Is Salesforce Marketing Cloud Engagement customer service good?
Customer service reviews on Salesforce Marketing Cloud Engagement are mixed. While some users praise the helpful and responsive support team, others have experienced slow response times and unhelpful support. Several reviews mention difficulty navigating the platform and a steep learning curve requiring additional training.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.