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Dynamics 365 Marketing description
Dynamics 365 Marketing is a cloud-based marketing automation software designed for mid-sized and larger businesses. It helps you generate more leads, nurture customer relationships, and measure marketing ROI. This software offers tools for email marketing, event management, social media engagement, and marketing analytics, all within a single platform. Dynamics 365 Marketing aims to streamline marketing efforts and provide data-driven insights to improve campaign effectiveness.
Who is Dynamics 365 Marketing best for
Dynamics 365 Marketing is a robust marketing automation solution for mid-sized and larger businesses seeking to streamline marketing efforts. Users praise its integration with Microsoft products and comprehensive analytics. However, some find it expensive and complex. Ideal for those wanting advanced automation and detailed reporting.
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Best for mid-sized to enterprise businesses.
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Suitable for various industries.
Dynamics 365 Marketing features
| Supported Dynamics 365 Marketing supports event management with integrated tools for planning, registration, attendance, payments, and communications. |
| Supported Dynamics 365 Marketing allows sending branded emails for audience engagement. |
| Supported Dynamics 365 Marketing allows personalized, omnichannel customer journeys to enhance engagement. |
| Supported Dynamics 365 Marketing offers a visual journey builder with a drag-and-drop interface for creating personalized customer journeys. |
| Supported Dynamics 365 Marketing supports campaign analysis, email analytics, and dashboards for performance reporting. |
| Supported Dynamics 365 Marketing supports lead generation with tools like LinkedIn integration and marketing automation. |
| Supported Dynamics 365 Marketing supports automated emails based on triggers and subscriber behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Reliability and Performance
Ease of Implementation
Dynamics 365 Marketing reviews
We've summarised 135 Dynamics 365 Marketing reviews (Dynamics 365 Marketing G2 reviews) and summarised the main points below.
- Seamless integration with other Microsoft products.
- Robust marketing automation capabilities.
- Comprehensive analytics and reporting tools.
- Effective lead management and customer journey mapping.
- Personalized marketing campaign creation.
- Expensive, potentially unaffordable for smaller businesses.
- Steep learning curve, especially for new users.
- Occasional system slowdowns and performance issues.
- UI/UX can be unintuitive and difficult to navigate.
- Limited third-party integrations outside the Microsoft ecosystem.
Dynamics 365 Marketing pricing
The commentary is based on 26 reviews from Dynamics 365 Marketing G2 reviews.
Dynamics 365 Marketing is praised for its comprehensive features and integrations. However, reviews frequently mention its high cost, making it potentially unsuitable for smaller businesses with limited budgets. Enterprise businesses may find the pricing structure more palatable.
Users sentiment
Dynamics 365 Marketing alternatives
Oracle EloquaHas broader industry applicability and faster employee growth. A Dynamics 365 Marketing competitor, it offers more comprehensive training resources.Read more
Act-OnBetter fit for B2B-focused businesses. Has a user-friendly interface, but limited email and landing page builders. Is growing slower and has negative employee growth.Read more
ClickDimensionsBetter fit for smaller businesses and those heavily reliant on the Microsoft ecosystem. Has native integration with Dynamics 365. However, it is losing momentum compared to Dynamics 365 Marketing.Read more
Brevo Transactional EmailBetter for transactional emails, like order confirmations. More affordable, with a free plan available. Easier to use, with a simpler interface. Brevo Transactional Email is a Dynamics 365 Marketing alternative best for small to large businesses.Read more
OverloopMore focused on outbound sales automation and lead generation via LinkedIn and email. Better for smaller sales teams seeking affordable sales engagement tools.Read more
Oracle ResponsysBetter fit for larger organizations focused on B2C marketing, especially in retail, ecommerce, and media. Has more momentum based on employee growth. Users appreciate its advanced campaign customization and omnichannel capabilities but find it costly and complex.Read more
Dynamics 365 Marketing FAQ
What is Dynamics 365 Marketing and what does Dynamics 365 Marketing do?
Dynamics 365 Marketing is a cloud-based marketing automation platform designed for mid-size to large businesses. It helps automate marketing processes, generate and nurture leads, and measure marketing ROI. Key features include email marketing, customer journeys, and robust analytics.
How does Dynamics 365 Marketing integrate with other tools?
Dynamics 365 Marketing seamlessly integrates with other Microsoft products, streamlining workflows. It connects with Dynamics 365 Sales, LinkedIn, and other platforms, enabling lead nurturing and campaign management within a unified environment. This integration facilitates data sharing and enhances marketing automation capabilities.
What the main competitors of Dynamics 365 Marketing?
Top alternatives to Dynamics 365 Marketing include ClickDimensions, Act-On, Mailchimp, Oracle Responsys, and Leadfox. These competitors offer similar marketing automation features, often with varying pricing and target user bases.
Is Dynamics 365 Marketing legit?
Yes, Dynamics 365 Marketing is a legitimate marketing automation software from Microsoft. It's a safe and widely used platform known for robust automation and analytics. However, some users find it expensive and complex.
How much does Dynamics 365 Marketing cost?
I couldn't find pricing details for Dynamics 365 Marketing. For the most current pricing information, it's best to check Microsoft's official website or contact their sales team. This will help you evaluate if the product is worth the investment for your needs.
Is Dynamics 365 Marketing customer service good?
Customer reviews on Dynamics 365 Marketing's customer service are mixed. While some users praise the helpful and responsive support, others express frustration with long wait times and a lack of real-time assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.