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Oracle Responsys description
Oracle Responsys is a comprehensive marketing platform for large businesses. It helps you design and automate personalized marketing campaigns across various channels like email, mobile, and web. With features like AI-powered segmentation, journey orchestration, and testing tools, it allows you to optimize your campaigns for better engagement and revenue. It also offers robust analytics and reporting to measure campaign effectiveness.
Who is Oracle Responsys best for
Oracle Responsys is a robust marketing automation platform ideal for large B2C businesses. Users praise its personalized campaign creation across multiple channels and advanced customization features. However, some find the cost high and the interface complex. Consider Responsys if you need detailed analytics and customer segmentation, but be prepared for a potentially challenging implementation.
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Best for medium to large businesses seeking advanced marketing automation.
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Ideal for E-commerce, Retail, Consumer Goods, and Marketing/Advertising.
Oracle Responsys features
| Supported Responsys supports real-time journey orchestration with cross-channel management, personalization, and AI. |
| Supported Responsys personalizes emails based on customer behavior and preferences, including recommendations. |
| Supported Responsys offers integrated email marketing with targeted campaigns, personalized messaging, and automated sequences. |
| Supported Responsys supports designing, executing, and optimizing omnichannel campaigns for lead generation and brand awareness. |
| Supported Responsys supports A/B testing of subject lines, content, and send times. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Oracle Responsys reviews
We've summarised 123 Oracle Responsys reviews (Oracle Responsys G2 reviews) and summarised the main points below.
- Personalized campaign creation across multiple channels (email, mobile, web, social).
- Advanced campaign customization and relevant messaging.
- Detailed analytics and customer segmentation capabilities.
- Organized folder structure for efficient email building.
- Intuitive interface for designing and executing campaigns.
- Slow response times can be frustrating.
- The user interface (UI) has room for improvement.
- Reporting capabilities are lacking.
- High cost, especially for smaller businesses.
- Complex implementation and maintenance, requiring technical expertise
Oracle Responsys pricing
The commentary is based on 7 reviews from Oracle Responsys G2 reviews.
Responsys is generally considered a pricey platform, especially for small to medium businesses. While some users find it cost-efficient for enterprise-level marketing automation, others feel the cost is high compared to competitors, impacting its overall value.
Users sentiment
Oracle Responsys alternatives
HubSpot Marketing HubBetter for smaller businesses and those focused on inbound marketing. Has broader industry applicability and is growing faster. Users praise ease of use and integrations, but dislike limited free features and contact pricing. A strong Oracle Responsys competitor.Read more
SAS Customer Intelligence 360Better for Education, Manufacturing, Energy & Utilities, and Software companies. Has growing momentum and higher ratings. More user-friendly with strong customer support but more difficult implementation.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations. Easier to use with a more positive pricing sentiment. A good Oracle Responsys competitor for smaller businesses needing basic email functionalities.Read more
Salesforce Marketing Cloud EngagementBetter ratings. Has broader industry applicability. Not as focused on ecommerce.Read more
OverloopBetter for sales teams focused on outbound automation and LinkedIn outreach. More suitable for small to medium businesses.Read more
Mailchimp All-in-One Marketing PlatformBetter for small to medium businesses. Has more momentum. More affordable pricing plans.Read more
Oracle Responsys FAQ
What is Oracle Responsys and what does Oracle Responsys do?
Oracle Responsys is a cross-channel marketing platform specializing in email, mobile, and web campaign management. It uses AI-powered features for personalized messaging, journey orchestration, and advanced segmentation, helping large businesses optimize campaigns and boost revenue. It offers robust analytics for measuring effectiveness.
How does Oracle Responsys integrate with other tools?
Oracle Responsys integrates with other Oracle Cloud applications and various third-party tools through APIs and pre-built integrations. This allows for data synchronization, expanded functionality, and streamlined campaign management across different platforms. It connects with CRM, advertising platforms, and other marketing tools.
What the main competitors of Oracle Responsys?
Top alternatives to Oracle Responsys include HubSpot Marketing Hub, SAS Customer Intelligence 360, Salesforce Marketing Cloud Engagement, and ActiveCampaign. These platforms offer similar features such as email marketing, campaign management, and marketing automation, catering to various business sizes and needs.
Is Oracle Responsys legit?
Yes, Oracle Responsys is a legitimate and safe marketing platform. It's a comprehensive tool offering personalized campaign creation, advanced customization, and detailed analytics. However, some users find it costly and complex.
How much does Oracle Responsys cost?
I cannot find pricing details for Oracle Responsys. Contact Oracle sales for product pricing or explore alternative marketing automation platforms if budget is a concern.
Is Oracle Responsys customer service good?
Responsys receives mixed reviews regarding customer service. While some users praise the helpfulness and responsiveness of their customer success managers, others express frustration with slow support ticket resolution times and unhelpful training materials. Some users mention great account services, especially when using multiple Oracle products.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.