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SAS Customer Intelligence 360 description
SAS Customer Intelligence 360 is a comprehensive marketing platform designed for mid-to-large sized companies across various industries. It offers a suite of tools for collecting customer data, analyzing customer behavior, and automating marketing campaigns across multiple channels. Its focus on collecting and analyzing detailed customer data allows businesses to understand customer journeys, personalize interactions, and improve marketing ROI. SAS Customer Intelligence 360 stands out with its robust analytics capabilities and its ability to integrate online and offline data for a complete view of each customer. This empowers businesses to deliver more relevant experiences and achieve their marketing goals.
Who is SAS Customer Intelligence 360 best for
SAS Customer Intelligence 360 is a robust marketing platform ideal for medium to large businesses seeking advanced analytics and cross-channel campaign management. Users praise its real-time data processing, comprehensive data integration, and robust reporting. However, some find the initial setup complex and the cost high. Best suited for finance, IT, and education sectors.
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Ideal for medium to large businesses.
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Strong fit for Finance, Software/IT, and Education.
SAS Customer Intelligence 360 features
| Supported SAS CI360 offers cross-channel campaign management across email, mobile, and web, from a single platform. |
| Supported SAS Customer Intelligence 360 offers predictive modeling, forecasting, and trend analysis. |
| Supported SAS CI 360 supports real-time campaign analytics and optimization. |
| Supported SAS CI360 automates email marketing and campaign management. |
| Supported SAS Customer Intelligence 360 has embedded CDP capabilities to unify, manage, and sync customer data. |
| Supported SAS Customer Intelligence 360 offers robust tools for analyzing customer behavior, preferences, and trends. |
| Supported SAS Customer Intelligence 360 supports customer journey analytics, including AI-driven insights and real-time analytics. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
SAS Customer Intelligence 360 reviews
We've summarised 100 SAS Customer Intelligence 360 reviews (SAS Customer Intelligence 360 G2 reviews) and summarised the main points below.
- Real-time data processing and decision-making capabilities.
- User-friendly interface and easy navigation.
- Comprehensive customer data integration from various sources.
- Robust analytics and reporting features, including custom dashboards.
- Excellent customer support, although response times can vary.
- Difficult initial setup and integration process can be time-consuming.
- Customization can require extensive programming knowledge.
- High cost may be prohibitive for smaller businesses.
- Occasional lags and the need to reload the platform, leading to potential data loss.
- Limited updates for some integrations.
SAS Customer Intelligence 360 pricing
The commentary is based on 24 reviews from SAS Customer Intelligence 360 G2 reviews.
SAS Customer Intelligence 360 pricing is generally considered high, especially for smaller businesses. While some users find the cost worthwhile due to the platform's robust capabilities, others cite pricing as a major drawback. Potential buyers should carefully evaluate their budget and needs.
Users sentiment
SAS Customer Intelligence 360 alternatives
HubSpot Marketing HubBetter for smaller businesses and those focused on inbound marketing. Has broader industry applicability and faster employee growth, indicating strong momentum. A SAS Customer Intelligence 360 competitor and alternative, it offers a free version, unlike SAS.Read more
Apteco OrbitApteco Orbit is growing faster and has positive ratings on G2 and Glassdoor. It offers more granular pricing options compared to SAS Customer Intelligence 360. This SAS Customer Intelligence 360 competitor is a strong alternative.Read more
Brevo Marketing PlatformBetter for small to medium businesses. Offers SMS and WhatsApp marketing. More affordable pricing with a free plan. Easier to use, but less powerful analytics and customer journey features.Read more
LookerBetter for data exploration and visualization. A SAS Customer Intelligence 360 competitor focused on business intelligence and seamlessly integrates with Google products. More suitable for users seeking a user-friendly interface for data analysis.Read more
Oracle ResponsysBetter for large B2C companies focused on email marketing. Has a more user-friendly interface. Geared towards e-commerce, retail, and consumer goods. Shows faster website traffic growth but slower employee growth. More negative pricing sentiment.Read more
SemrushBetter for SEO and content marketing. Caters to a wider range of industries including e-commerce, retail, and media. Has more momentum based on LinkedIn employee growth. A SAS Customer Intelligence 360 competitor and alternative.Read more
SAS Customer Intelligence 360 FAQ
What is SAS Customer Intelligence 360 and what does SAS Customer Intelligence 360 do?
SAS Customer Intelligence 360 is a marketing platform with robust analytics for mid-to-large businesses. It enables customer data collection, journey analysis, and campaign automation across multiple channels. This empowers personalized customer interactions and improved marketing ROI.
How does SAS Customer Intelligence 360 integrate with other tools?
SAS Customer Intelligence 360 integrates with various data sources, including CRM systems and other marketing platforms. It leverages APIs and pre-built connectors to facilitate data exchange, enabling a unified customer view for improved analytics and campaign management.
What the main competitors of SAS Customer Intelligence 360?
Top alternatives to SAS Customer Intelligence 360 include HubSpot Marketing Hub, Apteco Orbit, ActiveCampaign, and Mailchimp. These competitors offer similar features such as customer analytics, marketing automation, and cross-channel campaign management.
Is SAS Customer Intelligence 360 legit?
Yes, SAS Customer Intelligence 360 is a legitimate and safe marketing platform. It's known for robust analytics and customer journey mapping. However, some users find the initial setup complex and the cost high. Be sure to weigh these factors against its advanced features.
How much does SAS Customer Intelligence 360 cost?
Unfortunately, pricing information for SAS Customer Intelligence 360 is not publicly available. Contact SAS directly for a customized quote based on your specific needs and to determine if the product is worth it for you.
Is SAS Customer Intelligence 360 customer service good?
SAS Customer Intelligence 360's customer service receives positive feedback overall. Users highlight the helpful and responsive support team, despite occasional variations in response times. Some users mention difficulty with implementation, but note the support team's assistance throughout the process.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.