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Zoho Marketing Automation description
Zoho Marketing Automation is a cloud-based platform designed to help you attract leads, convert them into customers, and manage your marketing campaigns. This software offers tools for lead generation, email marketing, marketing automation, and analytics. Zoho Marketing Automation aims to help you streamline your marketing efforts, improve efficiency, and maximize your marketing ROI. It is a good option for businesses looking for a comprehensive marketing solution that integrates well with other Zoho products.
Who is Zoho Marketing Automation best for
Zoho Marketing Automation helps SMBs automate marketing processes. Users love the user-friendly interface and integration with other Zoho products, but some find the customization options limited and the learning curve steep. Consider this if you need a cost-effective, all-in-one marketing platform and are already within the Zoho ecosystem.
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Best for small to medium businesses seeking comprehensive marketing automation.
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Strong fit for Healthcare, Finance, Retail, Manufacturing, Education, Real Estate, Hospitality, Energy, and Marketing.
Zoho Marketing Automation features
| Supported Zoho Marketing Automation tracks email campaign performance metrics, including open rates, click-through rates, and conversions, especially when integrated with Zoho Analytics. |
| Supported Zoho Marketing Automation supports email marketing as part of its multi-channel capabilities. |
| Supported Zoho Marketing Automation automates email marketing, social media posting, and campaign management. |
| Supported Zoho Marketing Automation offers tools like signup forms, landing pages, and pop-ups for lead generation. |
| Supported Zoho Marketing Automation supports lead nurturing with personalized journeys, advanced logic, and analytics. |
| Supported Zoho Marketing Automation supports personalized, omnichannel customer journeys through its drag-and-drop builder and various integrations. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Zoho Marketing Automation reviews
We've summarised 107 Zoho Marketing Automation reviews (Zoho Marketing Automation Capterra reviews and Zoho Marketing Automation G2 reviews) and summarised the main points below.
- User-friendly interface for campaign creation and scheduling.
- Comprehensive suite of tools for various marketing needs, including email marketing, lead management, and analytics.
- Seamless integration with other Zoho products streamlines workflow.
- Cost-effective pricing, especially for small and medium-sized businesses.
- Robust automation features for email campaigns and workflows.
- Limited customization options, especially for image positioning and font types.
- Occasional bugs and errors, particularly with contact list uploads and campaign reviews.
- Steep learning curve for new users, especially with automation workflows.
- Technical complexity and limited documentation can make setup and troubleshooting challenging.
- Some integrations, such as with Zoho CRM for lead scoring, can be glitchy and unreliable.
Zoho Marketing Automation pricing
The commentary is based on 20 reviews from Zoho Marketing Automation Capterra reviews and Zoho Marketing Automation G2 reviews.
Zoho Marketing Automation is generally considered budget-friendly, especially for its features. Some users find its pricing reasonable, while others mention it can be expensive for small businesses or startups, particularly regarding limited email capacity in lower tiers. Zoho One, often bundled with Marketing Automation, is praised for its affordability.
Users sentiment
Zoho Marketing Automation alternatives
HubSpot Marketing HubBetter for e-commerce, consumer goods, automotive, aerospace, and defense. Has broader industry applicability. Growing slower than Zoho Marketing Automation. Users report difficulty customizing email templates and high costs.Read more
ActiveCampaignBetter for e-commerce. Has more integrations. Growing slower than Zoho Marketing Automation.Read more
Adobe Marketo EngageBetter fit for larger enterprises focusing on B2B. More expensive. Has slower website traffic growth.Read more
Salesforce Sales CloudBetter for sales teams focused on productivity. More suitable for medium businesses in various industries including retail and manufacturing.Read more
Dynamics 365 MarketingBetter for larger businesses. More expensive, potentially less suitable for smaller businesses. Steeper learning curve. Tighter Microsoft ecosystem integration.Read more
Zoho Marketing Automation FAQ
What is Zoho Marketing Automation and what does Zoho Marketing Automation do?
Zoho Marketing Automation is a cloud-based marketing automation platform that helps businesses attract leads, convert them into customers, and manage marketing campaigns. It offers tools for email marketing, lead nurturing, marketing automation, and analytics, and integrates well with other Zoho products. It's a good option for small to medium businesses seeking a comprehensive marketing solution.
How does Zoho Marketing Automation integrate with other tools?
Zoho Marketing Automation integrates with other Zoho products, social media platforms, and various third-party apps. It seamlessly connects with Zoho CRM for lead scoring and other tools for streamlined workflows and enhanced marketing capabilities. This allows for a comprehensive marketing solution.
What the main competitors of Zoho Marketing Automation?
Top Zoho Marketing Automation competitors include HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and Constant Contact. These alternatives offer similar features like email marketing, marketing automation, and lead generation.
Is Zoho Marketing Automation legit?
Zoho Marketing Automation is a safe and legitimate marketing automation platform. It's a popular choice for businesses seeking automation, lead generation, and email marketing tools integrated with other Zoho products. User reviews highlight its user-friendly interface and cost-effectiveness.
How much does Zoho Marketing Automation cost?
Zoho Marketing Automation pricing is not publicly available. Contact Zoho directly for a customized quote based on your specific needs and the desired features.
Is Zoho Marketing Automation customer service good?
Zoho Marketing Automation's customer service receives mixed reviews. While some users mention helpful support for bugs and errors, others express frustration with slow support and ineffective solutions, particularly regarding B2B lead management. A few users also note the support being "3rd grade".
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.