Mention vs Meltwater

by Gralio Feb 11, 2025

Mention and Meltwater are both social listening and media monitoring tools, but they cater to different needs. Mention excels in social media analytics and ease of use, making it ideal for social media focused teams. Meltwater offers a broader media intelligence platform with historical data access and communication management tools, suitable for PR and brand management professionals.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2881 reviews and 60 websites, saving 16 hours, 30 minutes of reading.

Mention

Website LinkedIn Twitter

Meltwater

Website LinkedIn Twitter

About

Mention is a social listening and media monitoring tool that helps businesses understand online conversations about their brand, competitors, and industry. It gathers data from websites and social media platforms, providing insights through reports and dashboards. Mention also offers features for managing social media content and engaging with audiences directly. This allows businesses to track brand health, analyze competitor strategies, conduct market research, and manage PR and social media activities.

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

Summary

Main difference

Mention is better for you if you prioritize ease of use and comprehensive social media monitoring, especially if you are focused on engagement metrics. Meltwater is better for you if historical data access and communication management features are essential, and if you need a broader media intelligence platform.

Relative strengths of Mention (compared to Meltwater)

Stronger social media focus and engagement metrics. Mention offers more comprehensive analytics specifically for social media platforms.
Easier to use and set up, beneficial for teams new to social listening.
More affordable entry-level pricing, making it accessible to smaller businesses with budget constraints.

Relative weaknesses of Mention (compared to Meltwater)

Limited historical data access, which might hinder trend analysis.
Less comprehensive media intelligence compared to Meltwater, focusing primarily on social media and web mentions.
Potential for missing mentions from less popular platforms, requiring manual filtering.

Who should use Mention VS. Meltwater

Mention is a social listening tool ideal for marketing and PR professionals. Users praise its ease of use, comprehensive monitoring, and timely alerts. However, some note the limited free version and occasional irrelevant mentions. It helps businesses of all sizes track brand reputation, competitor activity, and media coverage.

Meltwater is a media intelligence and social listening tool ideal for businesses of all sizes across various industries. Users praise its accurate search results, insightful reports, and real-time content capture. However, some have noted discrepancies in impression numbers compared to other platforms and limitations in LinkedIn integration. Meltwater empowers businesses to understand online conversations, manage their brand reputation, and inform marketing strategies with data-driven insights.

Best for small, medium, and enterprise businesses.
Ideal for Marketing & Advertising, E-commerce, Retail, and other industries.

Best fit for small, medium, and enterprise businesses.
Ideal for various sectors, including marketing, healthcare, finance, and more.

Mention and Meltwater features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

360° Prospect Analysis

Partially supported

Mention might not support the full scope of 360° prospect analysis.

Partially supported

Meltwater supports social activity and news analysis, but not financial data or company initiatives.
Social media post scheduling

Supported

Mention allows scheduling social media posts for future publishing.

Supported

Meltwater supports scheduling various social media posts, including Instagram Reels.
Executive Engagement

Partially supported

Mention indirectly supports executive engagement through insights and publishing tools.

Partially supported

Meltwater supports engagement analytics and integrations but not personalized insights for executives.
Communication management

Supported

Mention enables communication with influencers via social media monitoring.

Supported

Meltwater allows direct messaging to influencers and managing campaigns.
Reporting and Analytics

Supported

Mention offers reporting and analytics tools, including sentiment analysis and custom reports.

Supported

Meltwater offers reporting and analytics tools for social media and media monitoring, including sentiment analysis and trend tracking.
Historical data access

Supported

Mention supports historical data access for up to two years, but requires specific setup and may involve extra costs.

Supported

Meltwater offers historical media coverage back to 2009 and social media data for the past 15 months.

Qualities

Value and Pricing Transparency

No data

-0.66

Rather negative sentiment
Customer Service

No data

+0.73

Strongly positive sentiment
Ease of Use

+0.43

Rather positive sentiment

+0.66

Rather positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

-0.01

Neutral sentiment
Ease of Implementation

No data

-0.09

Neutral sentiment
Scalability

No data

-0.4

Rather negative sentiment

Mention and Meltwater Pricing

Mention offers four pricing plans: Solo, Pro, Pro Plus and Company. The pricing scales based on the features such as the number of alerts, mentions, users, and social accounts. It offers a 14-day free trial for the Company plan. They offer discounts for NGOs.

Plans

See full Pricing page

No data

User sentiment

Rather negative

-0.66

See full Pricing page

Mention and Meltwater review insights

2866 reviews analysed from and

Users love

Easy to use and set up.
Comprehensive monitoring across social media, news, blogs, and forums.
Timely email alerts, keeping users informed.
Helpful for tracking brand reputation and competitor activity.

The searches are accurate and I appreciate being able to click through directly to print and online coverage on the outlet's website.
Our team also really appreciates the insight reports and in past roles I have benefitted from the newsletter feature, which was helpful and I appreciated being able to create a custom template and brand it for our audience.
Ability to capture content close to real time, accurately.
The free learning platform compliments its user friendly platform very well, making new tech easy to learn!

Users dislike

Limited free version - only allows one alert.
Can miss some mentions, particularly from less popular websites.
The free plan has a low mention limit, sometimes running out within the first week.
Occasional irrelevant mentions, requiring manual filtering.

Meltwater impression numbers are different than MRP numbers, which can be hard if you have switched systems or are working at companies or on clients (for agencies) that have historically used MRP as a baseline.
Limited integration with LinkedIn.
The tool gets laggy if we dont refresh the page after some hours.
Their AI sentiment is not accurate.

Mention and Meltwater Ratings

G2

4.3/5

(439)
Capterra

4.7/5

(264)
TrustPilot

2.8/5

(3)

G2

4.0/5

(2098)
Capterra

4.0/5

(75)
TrustPilot

2.0/5

(12)
Glassdoor

3.9/5

(1498)

Company health

Employee growth

16% increase in the last year

5% decrease in the last year

Web traffic

19% decrease in the last quarter

14% decrease in the last quarter

Financing

December 2015 - $800K

September 2023 - $300M

How accurately does each platform's sentiment analysis identify nuanced online opinions?

Mention's sentiment analysis categorizes mentions as positive, negative, or neutral, but its accuracy isn't specified in the provided data. Meltwater's sentiment analysis is explicitly mentioned as inaccurate by users, indicating a potential weakness in identifying nuanced opinions.

Which product provides more comprehensive historical data for long-term trend analysis?

Meltwater provides more comprehensive historical data, offering access to media coverage dating back to 2009 and social media data for the past 15 months. Mention primarily focuses on current engagement metrics and lacks extensive historical data capabilities.

What are the advantages of Mention?

Mention is easier to use according to user reviews and internal metrics. Users praise Mention's comprehensive monitoring and timely alerts, making it valuable for tracking brand reputation and competitor activity. It also offers transparent pricing plans suitable for various budgets.

What are the disadvantages of Mention?

Mention's limitations include a limited free version with only one alert and a low mention limit, potentially running out quickly. Users have reported that it can miss mentions from less popular websites and sometimes includes irrelevant mentions requiring manual filtering.

Alternatives to Mention and Meltwater

Brand24

Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.

Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence is a social media listening tool that helps businesses understand how consumers feel about their brand, products, and industry trends. It offers AI-powered analysis of data from over 100 million online sources. This helps companies make better decisions about marketing and product development by understanding consumer sentiment and identifying emerging trends. Brandwatch is trusted by many large companies and is considered a leader in the social listening market.

Mentionlytics

Mentionlytics is a social media monitoring tool that helps businesses of all sizes track online conversations about their brand, competitors, and industry. It offers web and social media monitoring, sentiment analysis, competitive analysis, influencer identification, and reporting. This allows businesses to understand their online reputation, spot opportunities, and improve their marketing and sales strategies. Mentionlytics prides itself on its AI-powered features, user-friendly interface, and insightful data analysis.

Locobuzz

Locobuzz is a software platform designed to help businesses manage their online presence and customer interactions. It offers a suite of tools for social media listening, customer service, reputation management, and marketing analysis. Locobuzz aims to provide a centralized hub for businesses to understand customer sentiment, track brand performance, and engage with customers across various digital channels. Their AI-powered features include chatbots for automated customer service and tools for analyzing large amounts of data to extract useful business insights.

HypeAuditor

HypeAuditor is a software platform used to analyze the authenticity and performance of social media influencers on platforms like Instagram, YouTube, and TikTok. It helps businesses find influencers, assess their audience demographics and quality, and manage influencer marketing campaigns. HypeAuditor stands out by using AI to detect fake followers and provide in-depth audience analysis. It offers businesses valuable data to make informed decisions when partnering with influencers.

YouScan

YouScan is an AI-powered tool that helps businesses understand what's being said about their brand online, even in images. It analyzes social media posts and provides insights into customer opinions, brand visibility, and competitor activity. YouScan uses image recognition to identify logos, products, and even emotions in pictures, giving a deeper understanding of customer behavior. This helps businesses manage their online reputation, track trends, and make informed marketing decisions.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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