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Brand24

Last updated on

Company health

Employee growth
12% increase in the last year
Web traffic
11% increase in the last quarter
Financing
February 2016 - $740K

Reviews

G2
4.6/5
(294)
Capterra
4.7/5
(133)
TrustPilot
2.9/5
(2)
Glassdoor
5.0/5
(2)

Brand24 description

Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.


Who is using Brand24?

Ryanair is using Brand24
Ryanair
IKEA is using Brand24
IKEA
H&M HOME is using Brand24
H&M HOME
Uber is using Brand24
Uber
Zapier is used by Ryanair, IKEA, H&M HOME, Uber.

Who is Brand24 best for

Brand24 is a great option for marketing and PR professionals looking for a user-friendly, cost-effective social listening tool. Users particularly appreciate its intuitive platform, excellent customer support, and insightful reporting features. However, potential customers should be aware of user feedback regarding difficulties with canceling the service.

  • Ideal for businesses of all sizes.

  • Strong fit for retail, e-commerce, and consumer goods industries.


Brand24 features

Type in the name of the feature or in your own words tell us what you need
Supported

Brand24 supports the generation of reports with charts, graphs, and data tables that can be easily shared with clients and stakeholders.

Supported

Brand24 supports social media analytics with analytics and reporting features specifically for social media platforms such as Twitter, Facebook, Instagram, and others.

Supported

Brand24 supports competitor analysis by allowing users to track and analyze the media coverage and social media activity of their competitors.

Supported

Brand24 supports sentiment analysis for brand mentions, allowing users to analyze the emotional tone of text and segment mentions by sentiment.

Supported

Brand24 supports access to historical media coverage and social media data for trend analysis and long-term performance tracking.

Supported

Brand24 supports the ability to identify influencers for the brand through its media monitoring and analytics features.

Supported

Brand24 allows connecting Twitter accounts for social media monitoring and analysis.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.08

Customer Service

Strongly positive
+0.86

Ease of Use

Strongly positive
+0.83

Reliability and Performance

Rather positive
+0.55

Ease of Implementation

Strongly positive
+0.87

Brand24 reviews

We've summarised 429 Brand24 reviews (Brand24 GetApp reviews, Brand24 TrustPilot reviews, Brand24 Capterra reviews and Brand24 G2 reviews) and summarised the main points below.

Pros of Brand24
  • Very user-friendly and intuitive platform.
  • Excellent customer support.
  • Cost-effective.
  • Great reporting features.
  • Seamless Slack integration.
Cons of Brand24
  • It is very difficult to cancel the service.
  • Limited integration with platforms other than Facebook
  • The AI reporting system can be enhanced.
  • News mentions aren’t always picked up and I have to add them manually.
  • Servers are in the EU so some news sites in the US are blocked.

Brand24 pricing

The commentary is based on 50 reviews from Brand24 Capterra reviews, Brand24 G2 reviews, Brand24 GetApp reviews and Brand24 TrustPilot reviews.

Brand24 offers a 14-day free trial. The pricing model is tiered subscription. Prices are shown as monthly payments on an annual contract.

Users sentiment

Neutral
-0.08

See the Brand24 pricing page.

  • Brand24 has a free trial.

Individual

119 USD / month / month

3 keywords, 2K mentions / mo, 1 user, Update every 12h, Basic AI features

Team

159 USD / month / month

7 keywords, 10k mentions / mo, Unlimited users, Update every hour, Basic AI features

Pro

239 USD / month / month

12 keywords, 40k mentions / mo, Unlimited users, Realtime update, Advanced AI features

Enterprise

399 USD / month / month

25 keywords, 100k mentions / mo, Unlimited users, Realtime update, Advanced AI features


Brand24 alternatives


Brand24 FAQ

  • What is Brand24 and what does Brand24 do?

    Brand24 is a social listening and media monitoring tool for businesses of all sizes. It tracks online mentions of your brand, competitors, and industry keywords across social media, news, blogs, and more. Brand24 provides sentiment analysis, real-time alerts, and reporting to understand online conversations and protect your brand reputation.

  • How does Brand24 integrate with other tools?

    Brand24 offers integrations with popular tools like Slack and offers an API for custom integrations. However, users have noted limited pre-built integrations with platforms beyond Facebook.

  • What the main competitors of Brand24?

    Brand24's main competitors include Meltwater, Mentionlytics, and Talkwalker. These alternatives to Brand24 offer similar social listening and media monitoring capabilities, providing businesses with insights into brand reputation, customer sentiment, and competitor activity.

  • Is Brand24 legit?

    Brand24 is a legitimate and popular social listening tool. It has positive reviews on platforms like G2 and Capterra, with users praising its user-friendliness and customer support. However, some users have mentioned difficulties with canceling the service and limited third-party integrations.

  • How much does Brand24 cost?

    Brand24's pricing is divided into four tiers: Individual ($119/month), Team ($159/month), Pro ($239/month), and Enterprise ($399/month). All plans are billed annually and come with a 14-day free trial.

  • Is Brand24 customer service good?

    Brand24 receives positive feedback regarding their customer service. Users highlight the responsiveness and helpfulness of the support team, with some even mentioning positive interactions with the CEO.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.