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Brand24 description
Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.
Who is Brand24 best for
Brand24 is a great option for marketing and PR professionals looking for a user-friendly, cost-effective social listening tool. Users particularly appreciate its intuitive platform, excellent customer support, and insightful reporting features. However, potential customers should be aware of user feedback regarding difficulties with canceling the service.
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Ideal for businesses of all sizes.
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Strong fit for retail, e-commerce, and consumer goods industries.
Brand24 features
| Supported Brand24 supports the generation of reports with charts, graphs, and data tables that can be easily shared with clients and stakeholders. |
| Supported Brand24 supports social media analytics with analytics and reporting features specifically for social media platforms such as Twitter, Facebook, Instagram, and others. |
| Supported Brand24 supports competitor analysis by allowing users to track and analyze the media coverage and social media activity of their competitors. |
| Supported Brand24 supports sentiment analysis for brand mentions, allowing users to analyze the emotional tone of text and segment mentions by sentiment. |
| Supported Brand24 supports access to historical media coverage and social media data for trend analysis and long-term performance tracking. |
| Supported Brand24 supports the ability to identify influencers for the brand through its media monitoring and analytics features. |
| Supported Brand24 allows connecting Twitter accounts for social media monitoring and analysis. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Brand24 reviews
We've summarised 429 Brand24 reviews (Brand24 GetApp reviews, Brand24 TrustPilot reviews, Brand24 Capterra reviews and Brand24 G2 reviews) and summarised the main points below.
- Very user-friendly and intuitive platform.
- Excellent customer support.
- Cost-effective.
- Great reporting features.
- Seamless Slack integration.
- It is very difficult to cancel the service.
- Limited integration with platforms other than Facebook
- The AI reporting system can be enhanced.
- News mentions aren’t always picked up and I have to add them manually.
- Servers are in the EU so some news sites in the US are blocked.
Brand24 pricing
The commentary is based on 50 reviews from Brand24 Capterra reviews, Brand24 G2 reviews, Brand24 GetApp reviews and Brand24 TrustPilot reviews.
Brand24 is praised for its cost-effectiveness and valuable insights, particularly by small marketing teams and businesses seeking affordable social listening solutions. However, some users find the pricing tiers and limited features on lower-priced plans to be a drawback.
Users sentiment
See the Brand24 pricing page.
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Brand24 has a free trial.
Individual
This plan offers 3 keywords, 2k mentions/month updated every 12h, and basic AI features.
Team
This plan offers 7 keywords, 10k mentions/month updated every hour, and basic AI features.
Pro
This plan offers 12 keywords, 40k mentions/month with realtime updates and advanced AI features.
Enterprise
This plan offers 25 keywords, 100k mentions/month with realtime updates and advanced AI features.
Brand24 alternatives
Meltwater
Better for larger companies and offers more comprehensive industry coverage.
Mentionlytics
More suitable for Finance, Manufacturing and Real Estate industries. Pricing is more budget-friendly.
Locobuzz
Locobuzz is growing faster and has more momentum. Locobuzz is a better fit for managing customer experience.
Brandwatch Consumer Intelligence
Better for enterprise customers. Offers more diverse data sources and filters. Users report it has a more intuitive and user-friendly interface. However, users dislike the data reloading times.
Hootsuite
More focused on social media management. It has broader industry application. It is growing faster than Brand24. Customer support is rated less favorably.
Post Planner
Better for scheduling and optimizing content. It is growing faster and has more positive user reviews about pricing. A better option for social media managers or small business owners.
Brand24 FAQ
What is Brand24 and what does Brand24 do?
Brand24 is a social listening and media monitoring tool for businesses of all sizes. It tracks online mentions of your brand, competitors, and industry keywords across social media, news, blogs, and more. Brand24 provides sentiment analysis, real-time alerts, and reporting to understand online conversations and protect your brand reputation.
How does Brand24 integrate with other tools?
Brand24 offers integrations with popular tools like Slack and offers an API for custom integrations. However, users have noted limited pre-built integrations with platforms beyond Facebook.
What the main competitors of Brand24?
Brand24's main competitors include Meltwater, Mentionlytics, and Talkwalker. These alternatives to Brand24 offer similar social listening and media monitoring capabilities, providing businesses with insights into brand reputation, customer sentiment, and competitor activity.
Is Brand24 legit?
Brand24 is a legitimate and popular social listening tool. It has positive reviews on platforms like G2 and Capterra, with users praising its user-friendliness and customer support. However, some users have mentioned difficulties with canceling the service and limited third-party integrations.
How much does Brand24 cost?
Brand24's pricing is divided into four tiers: Individual ($119/month), Team ($159/month), Pro ($239/month), and Enterprise ($399/month). All plans are billed annually and come with a 14-day free trial.
Is Brand24 customer service good?
Brand24 receives positive feedback regarding their customer service. Users highlight the responsiveness and helpfulness of the support team, with some even mentioning positive interactions with the CEO.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.