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Meltwater description
Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.
Who is Meltwater best for
Meltwater is a media intelligence and social listening tool empowering businesses to understand online conversations and manage their brand reputation. Users praise its accurate search results and insightful reports. However, some find the LinkedIn integration limited and AI sentiment analysis inaccurate. Best for companies seeking data-driven insights to inform marketing strategies and track PR ROI.
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Best fit for small, medium, and enterprise businesses.
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Ideal for various sectors, including Marketing & Advertising, Healthcare, and Finance.
Meltwater features
| Supported Meltwater offers competitor analysis by tracking media coverage and social media activity. |
| Supported Meltwater fully supports influencer campaign management, including performance monitoring. |
| Supported Meltwater offers a comprehensive social listening platform for monitoring conversations, identifying trends, and enabling targeted engagement. |
| Supported Meltwater offers API access and integrations for seamless data exchange and workflow automation. |
| Supported Meltwater offers comprehensive reporting and analytics, including customizable dashboards and data exports. |
| Supported Meltwater offers sentiment analysis for brand mentions across various media channels. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Meltwater reviews
We've summarised 2175 Meltwater reviews (Meltwater GetApp reviews, Meltwater TrustPilot reviews, Meltwater Capterra reviews and Meltwater G2 reviews) and summarised the main points below.
- The searches are accurate and I appreciate being able to click through directly to print and online coverage on the outlet's website.
- Our team also really appreciates the insight reports and in past roles I have benefitted from the newsletter feature, which was helpful and I appreciated being able to create a custom template and brand it for our audience.
- Ability to capture content close to real time, accurately.
- The free learning platform compliments its user friendly platform very well, making new tech easy to learn!
- Meltwater impression numbers are different than MRP numbers, which can be hard if you have switched systems or are working at companies or on clients (for agencies) that have historically used MRP as a baseline.
- Limited integration with LinkedIn.
- The tool gets laggy if we dont refresh the page after some hours.
- Their AI sentiment is not accurate.
Meltwater pricing
The commentary is based on 186 reviews from Meltwater Capterra reviews, Meltwater G2 reviews and Meltwater GetApp reviews.
Meltwater's pricing is a recurring concern. Reviews mention high costs, expensive add-ons, and aggressive upselling tactics. While some find the value justifiable, others feel it's overpriced, especially for smaller businesses with limited budgets. Negotiation and careful consideration of contract terms are advised.
Users sentiment
See the Meltwater pricing page.
Meltwater alternatives
meltwater vs Brand24Better for smaller businesses seeking cost-effective social listening and reputation management. Has strong social media analytics, real-time monitoring, and sentiment analysis. Shows faster growth momentum.Read more
MentionlyticsBetter for smaller businesses seeking affordable social media monitoring. Has a more user-friendly interface, but fewer integrations. Provides competitive analysis, but includes irrelevant mentions occasionally. Is growing faster than Meltwater, a notable Meltwater competitor and alternative.Read more
ZelkaaMore focused on social media management. Offers Instagram integration. Has fewer features for media monitoring and influencer marketing. Meltwater alternative with less momentum.Read more
WizikeyMore focused on mid-sized companies and PR efforts. Has stronger momentum based on LinkedIn employee growth. Offers a global media database and press release distribution. Serves as a Meltwater alternative and competitor.Read more
Pavuk AIBetter website traffic growth momentum. A better Meltwater alternative for larger enterprises. Lacks specific features like influencer management and media list building.Read more
AgorapulseBetter for social media management, with a more user-friendly interface and responsive customer support. Agorapulse is growing faster and has better ratings. A strong Meltwater competitor and alternative for social media management.Read more
Meltwater FAQ
What is Meltwater and what does Meltwater do?
Meltwater is a media intelligence platform that empowers businesses to monitor their brand reputation, track competitors, and understand online conversations. It offers social listening, media monitoring, and influencer marketing tools, providing data-driven insights from various online sources. Meltwater helps businesses make informed decisions based on sentiment analysis and competitor activity.
How does Meltwater integrate with other tools?
Meltwater integrates with other tools through its APIs and integrations, facilitating seamless data exchange and workflow automation. This allows for streamlined data sharing with other platforms, enhancing data analysis and reporting capabilities.
What the main competitors of Meltwater?
Meltwater's main competitors include Brand24, Brandwatch, Mentionlytics, YouScan, Locobuzz, and Mention. These platforms offer similar media monitoring, social listening, and brand management capabilities.
Is Meltwater legit?
Yes, Meltwater is a legitimate media intelligence platform. It offers valuable features like social listening and competitor analysis. However, some users have noted issues with pricing transparency and sentiment analysis accuracy. Consider exploring alternatives like Brand24 or Brandwatch depending on your specific needs.
How much does Meltwater cost?
I couldn't find pricing details for Meltwater. Contact Meltwater directly for product pricing information and to determine if it's worth the investment for your needs.
Is Meltwater customer service good?
Meltwater's customer service receives positive feedback, with many reviewers highlighting the responsiveness and helpfulness of their account managers and support team. Users mention easy access to support through various channels and appreciate the proactive assistance and training offered. However, some have noted aggressive upselling tactics.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.