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Brandwatch Consumer Intelligence description
Brandwatch Consumer Intelligence is a social media listening tool that helps businesses understand how consumers feel about their brand, products, and industry trends. It offers AI-powered analysis of data from over 100 million online sources. This helps companies make better decisions about marketing and product development by understanding consumer sentiment and identifying emerging trends. Brandwatch is trusted by many large companies and is considered a leader in the social listening market.
Who is Brandwatch Consumer Intelligence best for
Brandwatch Consumer Intelligence is a social listening tool enabling brands to understand consumer sentiment and market trends. Users praise its customizable dashboards and diverse data sources but note slow data reloading times and sentiment analysis requiring oversight. Best for medium to large businesses in marketing, PR, or consumer goods.
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Best for medium and large businesses.
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Ideal for marketing, PR, and consumer goods industries.
Brandwatch Consumer Intelligence features
| Supported Brandwatch offers analytics and reporting for social media platforms like Twitter, Facebook, and Instagram. |
| Supported Brandwatch Consumer Intelligence supports real-time data access for brand health metrics. |
| Supported Brandwatch offers real-time monitoring with AI-driven sentiment analysis for potential disruptions. |
| Supported Brandwatch supports reputation management by monitoring brand mentions and analyzing sentiment. |
| Supported Brandwatch Consumer Intelligence supports social listening, enabling targeted outreach and engagement. |
| Supported Brandwatch Consumer Intelligence effectively identifies trending topics and conversations on social media. |
| Supported Brandwatch analyzes sentiment for brand mentions across platforms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Brandwatch Consumer Intelligence reviews
We've summarised 608 Brandwatch Consumer Intelligence reviews (Brandwatch Consumer Intelligence G2 reviews) and summarised the main points below.
- Customizable dashboards for tailored insights.
- Offers diverse data sources and filters for analysis.
- Provides valuable consumer insights for marketing and product decisions.
- Intuitive and user-friendly interface for easy navigation.
- Data reloading times are slow, taking hours in some cases.
- Sentiment analysis needs improvements and human oversight.
- Limited Instagram and TikTok integration for data analysis.
- Occasional bugs and glitches in the platform.
Brandwatch Consumer Intelligence pricing
The commentary is based on 44 reviews from Brandwatch Consumer Intelligence G2 reviews.
Brandwatch Consumer Intelligence offers powerful social listening and analytics capabilities, but at a premium price point. Reviews frequently cite the high cost, particularly for smaller businesses, while acknowledging the platform's value for larger organizations with robust social media monitoring needs. Flexible pricing plans may help mitigate this concern.
Users sentiment
Brandwatch Consumer Intelligence alternatives
Brand24Better fit for small businesses and medium businesses. Has broader industry applicability within Finance, Banking & Insurance, E-commerce, Education, and Professional Services. Is growing faster in terms of website traffic and employee growth. Provides seamless Slack integration. Brandwatch alternative; Brandwatch competitor.Read more
MentionBetter suited for small businesses. Has broader industry applicability. Growing faster in terms of web traffic and employee count. Offers more comprehensive social media and web monitoring. A Brandwatch competitor and alternative.Read more
WizikeyBetter suited for mid-sized companies focused on PR and media relations. Offers a global media database and press release distribution, focusing on connecting with journalists. Has significantly more momentum.Read more
MeltwaterBetter suited for finance, banking, insurance, manufacturing, real estate and construction, automotive, and legal industries. Higher rated by users and has received more positive feedback regarding accuracy and real-time capabilities.Read more
HubSpot Sales HubBetter for sales process automation and management. A more suitable Brandwatch competitor for mid-sized businesses focused on streamlining sales operations. Higher ratings suggest greater user satisfaction. More applicable to various industries like finance, manufacturing, and transportation.Read more
TrackMyHashtagBetter for smaller businesses focused on Twitter/X. More affordable for smaller budgets. Easier to use and implement. Primarily focused on Twitter hashtag tracking and analysis. Offers a free trial.Read more
Brandwatch Consumer Intelligence FAQ
What is Brandwatch Consumer Intelligence and what does Brandwatch Consumer Intelligence do?
Brandwatch Consumer Intelligence is a social listening platform that helps businesses track brand health, monitor consumer sentiment, and identify emerging trends. It analyzes data from millions of online sources, providing insights to inform marketing and product development strategies. Brandwatch is known for its AI-powered analytics and user-friendly interface.
How does Brandwatch Consumer Intelligence integrate with other tools?
Brandwatch Consumer Intelligence integrates with other platforms through its APIs. It connects with popular marketing and analytics tools, though some users report limitations with Instagram and TikTok integration. Its open API allows for custom integrations.
What the main competitors of Brandwatch Consumer Intelligence?
Top alternatives to Brandwatch Consumer Intelligence include Brand24, Mention, and Meltwater. These platforms offer similar social listening and media monitoring capabilities, providing valuable insights into brand mentions and consumer sentiment. HubSpot Marketing Hub and YouScan are also viable alternatives, focusing on broader marketing automation and visual insights, respectively.
Is Brandwatch Consumer Intelligence legit?
Yes, Brandwatch Consumer Intelligence is a legitimate social listening tool trusted by many large companies. It offers AI-powered analysis and real-time monitoring capabilities to help businesses understand consumer sentiment and identify emerging trends. However, some users mention slow data reloading times and sentiment analysis requiring human oversight.
How much does Brandwatch Consumer Intelligence cost?
Brandwatch Consumer Intelligence doesn't publicly disclose its pricing. To get a quote, you'll need to contact their sales team. Consider factors like your specific needs and budget when determining if the product's worth it for you.
Is Brandwatch Consumer Intelligence customer service good?
Brandwatch Consumer Intelligence customer service receives mixed reviews. While some users praise the helpful and responsive support team, others mention slow response times, especially in certain time zones. Despite some slower responses, the overall sentiment leans slightly positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.