Mention vs Brand24

by Gralio Feb 11, 2025

Mention and Brand24 are both social listening tools suitable for mid-sized businesses. Mention offers a more affordable entry point and robust historical data, while Brand24 excels in customer support and Slack integration. Both cater to similar industries and offer core features like sentiment analysis and social media analytics.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1135 reviews and 60 websites, saving 6 hours, 48 minutes of reading.

Mention

Website LinkedIn Twitter

Brand24

Website LinkedIn Twitter

About

Mention is a social listening and media monitoring tool that helps businesses understand online conversations about their brand, competitors, and industry. It gathers data from websites and social media platforms, providing insights through reports and dashboards. Mention also offers features for managing social media content and engaging with audiences directly. This allows businesses to track brand health, analyze competitor strategies, conduct market research, and manage PR and social media activities.

Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.

Summary

Main difference

Mention is better for you if you prioritize a lower starting price point and broader historical data analysis. Brand24 is better for you if you value high customer service ratings and seamless Slack integration.

Relative strengths of Mention (compared to Brand24)

Lower starting price point ($49/month vs. $119/month).
More comprehensive historical data analysis.
Wider range of integrations.

Relative weaknesses of Mention (compared to Brand24)

Lower customer service ratings.
Lacks direct Slack integration.
Potential for missing mentions from less popular websites.

What companies are using Mention and Brand24?

No data

Who should use Mention VS. Brand24

Mention is a social listening and media monitoring tool ideal for businesses of all sizes, particularly those in consumer-facing industries. Users praise its ease of use and comprehensive monitoring capabilities, enabling them to track brand reputation and competitor activity. While the free version is limited, Mention offers valuable insights for managing online presence and improving marketing strategies.

Brand24 is a social listening tool ideal for marketing and PR professionals needing real-time monitoring and sentiment analysis. Users love its intuitive platform and excellent customer support. However, some find difficulty canceling the service and limited integrations. Despite these drawbacks, Brand24 offers valuable insights for businesses seeking to improve their online presence and customer engagement.

Best for small, medium, and enterprise businesses.
Ideal for Marketing & Advertising, E-commerce, Retail, and other consumer-facing industries.

Best for small, medium, and enterprise businesses.
Ideal for Marketing & Advertising, E-commerce, Retail, and other consumer-facing industries.

Mention and Brand24 features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Real-time media monitoring

Supported

Mention supports real-time monitoring across various platforms.

Supported

Brand24 offers real-time monitoring across various online platforms.
Sentiment Analysis

Supported

Sentiment analysis is supported and helps understand public perception.

Supported

Brand24 supports sentiment analysis for identifying PR crises and opportunities.
Reach Analysis

Supported

Mention supports reach analysis, including direct, domain, and cumulative reach metrics.

Supported

Brand24 supports reach analysis, including audience size estimation and geographic distribution.
Impressions and reach

Supported

Mention allows for tracking impressions and reach on social media. It offers social analytics reports with data like impressions on Facebook. However, the platform has some limitations. It doesn\'t fetch historical data and mainly focuses on engagement metrics. Also, certain metrics like demographics are limited.

Supported

Brand24 supports the ability to see how many people saw or interacted with social media posts.
Sentiment analysis

Supported

Mention has sentiment analysis feature that categorizes brand mentions into positive, negative, or neutral sentiments.

Supported

Brand24 supports sentiment analysis for brand mentions, allowing users to analyze the emotional tone of text and segment mentions by sentiment.
Social media analytics

Supported

Mention provides comprehensive analytics and reporting specifically for social media platforms like Twitter, Facebook, and Instagram. It offers features like real-time tracking, sentiment analysis, custom reports, and multi-platform support.

Supported

Brand24 supports social media analytics with analytics and reporting features specifically for social media platforms such as Twitter, Facebook, Instagram, and others.

Qualities

Value and Pricing Transparency

No data

-0.08

Neutral sentiment
Customer Service

No data

+0.86

Strongly positive sentiment
Ease of Use

+0.43

Rather positive sentiment

+0.83

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.55

Rather positive sentiment
Ease of Implementation

No data

+0.87

Strongly positive sentiment
Scalability

No data

-0.6

Rather negative sentiment

Mention and Brand24 Pricing

Mention offers four pricing plans: Solo, Pro, Pro Plus and Company. The pricing scales based on the features such as the number of alerts, mentions, users, and social accounts. It offers a 14-day free trial for the Company plan. They offer discounts for NGOs.

Plans

See full Pricing page

Brand24 offers a 14-day free trial. The pricing model is tiered subscription. Prices are shown as monthly payments on an annual contract.

Plans

User sentiment

Neutral

-0.08

See full Pricing page

Mention and Brand24 review insights

1130 reviews analysed from and

Users love

Easy to use and set up.
Comprehensive monitoring across social media, news, blogs, and forums.
Timely email alerts, keeping users informed.
Helpful for tracking brand reputation and competitor activity.

Very user-friendly and intuitive platform.
Excellent customer support.
Cost-effective.
Great reporting features.
Seamless Slack integration.

Users dislike

Limited free version - only allows one alert.
Can miss some mentions, particularly from less popular websites.
The free plan has a low mention limit, sometimes running out within the first week.
Occasional irrelevant mentions, requiring manual filtering.

It is very difficult to cancel the service.
Limited integration with platforms other than Facebook
The AI reporting system can be enhanced.
News mentions aren’t always picked up and I have to add them manually.
Servers are in the EU so some news sites in the US are blocked.

Mention and Brand24 Ratings

G2

4.3/5

(439)
Capterra

4.7/5

(264)
TrustPilot

2.8/5

(3)

G2

4.6/5

(294)
Capterra

4.7/5

(133)
TrustPilot

2.9/5

(2)
Glassdoor

5.0/5

(2)

Company health

Employee growth

16% increase in the last year

12% increase in the last year

Web traffic

19% decrease in the last quarter

11% increase in the last quarter

Financing

December 2015 - $800K

February 2016 - $740K

How do Mention and Brand24 compare in accurately capturing mentions from less popular sources?

Mention users report that the software can miss mentions from less popular websites. While Brand24 doesn't have the same user feedback regarding this specific issue, its data reliability and performance scores are lower than Mention's, suggesting potential challenges in accurately capturing data overall. Therefore, it's unclear which performs better with less popular sources based on the provided information.

Which product, Mention or Brand24, offers more robust historical data analysis capabilities?

Brand24 offers more robust historical data analysis. While Mention has some social analytics reporting, it primarily focuses on current engagement metrics and lacks historical data retrieval. Brand24, on the other hand, is described as providing insights through AI-powered reports, suggesting more in-depth analysis capabilities including historical data.

What are the advantages of Mention?

Mention offers more affordable pricing plans, starting at $49/month compared to Brand24's starting price of $119/month. User reviews highlight Mention's ease of use and setup, comprehensive monitoring across various platforms, and timely email alerts. While both tools offer similar core functionalities, Mention appears to be a more budget-friendly option, especially for smaller businesses or those with tighter budgets.

What are the disadvantages of Mention?

Disadvantages of Mention include a limited free version with only one alert and a low mention limit, often exhausted within a week. Users also report that Mention can miss mentions from less popular websites and occasionally includes irrelevant mentions requiring manual filtering.

Is Mention cheaper than Brand24?

No, Mention is not cheaper than Brand24. Mention's pricing starts at $49/month, while Brand24's pricing starts at $119/month (billed annually).

Alternatives to Mention and Brand24

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence is a social media listening tool that helps businesses understand how consumers feel about their brand, products, and industry trends. It offers AI-powered analysis of data from over 100 million online sources. This helps companies make better decisions about marketing and product development by understanding consumer sentiment and identifying emerging trends. Brandwatch is trusted by many large companies and is considered a leader in the social listening market.

Mentionlytics

Mentionlytics is a social media monitoring tool that helps businesses of all sizes track online conversations about their brand, competitors, and industry. It offers web and social media monitoring, sentiment analysis, competitive analysis, influencer identification, and reporting. This allows businesses to understand their online reputation, spot opportunities, and improve their marketing and sales strategies. Mentionlytics prides itself on its AI-powered features, user-friendly interface, and insightful data analysis.

Locobuzz

Locobuzz is a software platform designed to help businesses manage their online presence and customer interactions. It offers a suite of tools for social media listening, customer service, reputation management, and marketing analysis. Locobuzz aims to provide a centralized hub for businesses to understand customer sentiment, track brand performance, and engage with customers across various digital channels. Their AI-powered features include chatbots for automated customer service and tools for analyzing large amounts of data to extract useful business insights.

Awario

Awario is a social media and web monitoring tool that helps businesses track online conversations about their brand, competitors, and industry. It provides insights into brand reputation, customer sentiment, and market trends by analyzing mentions across social media platforms, news websites, blogs, forums, and other online sources. Awario helps businesses identify sales opportunities, manage customer service issues, and connect with influencers. Its features include real-time brand monitoring, sentiment analysis, competitor analysis, influencer marketing, and social selling tools.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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