Hello, I'm Lane! ✔️ I began my digital futurist journey creating and operating a 300-baud computer bulletin board system 41 years ago in 1984 as a 16-year-old, and ever since I’ve successfully worked in technology including B2B influencer, social media, search, event, and 🏃 sports marketing. 10 THINGS TO KNOW ABOUT ME: ⭐️ Digital Futurist, B2B Influencer, Social, & Search Marketing Success ✔️ ⭐️ Named a Top Marketing Influencer & Top Tech Trend Voice (Content Marketing Institute)🌍 ⭐️ 2K+ Published Articles Online & In Print 🎯 ⭐️ Featured Regularly in LinkedIn’s “This Week in Marketing” Newsletter with 4.5M+ Readers 💫 ⭐️ 18 Years Direct CEO Collaboration & Remote Work 🔀 ⭐️ SuperPower 1 : Endurance — World-Record XC Ski Streak, -50°F 5K, 101K Ski Day ❄️ ⭐️ SuperPower 2 : Kindness — Named Happiest Person in Marketing (Are You Happy Podcast) ⭐️ 10+ Year Pubcon Lead Editor with Search Roots Dating to the Beginning of SEO 🔎 ⭐️ Multiple-Time U.S. Search Awards Judge & Presenter 🏆 Prior to joining Previsible, I spent six years with TopRank® Marketing and more than a decade as Lead Editor for prestigious social media, digital marketing and search engine conference firm Pubcon and WebmasterWorld, and served as Director of NPO Sister Marathons Peace Initiative. I’ve worked with top B2B marketers and search and social media speakers from many large global firms, including Google, Microsoft, and Facebook. My B2B marketing writing has been featured regularly in LinkedIn’s “This Week in Marketing” newsletter with over 4.5 million readers, and I've published over 700 articles on the award-winning TopRank® Marketing website and more than 1,000 on the Pubcon and SearchEngineWorld websites. For over 18 years I’ve held remote positions where I report directly to company CEOs. Before Pubcon I worked in the Web development and engineering fields, beginning with pioneering Commodore Amiga software and hardware maker Progressive Peripherals & Software. When I'm not pushing the boundaries of our digital future, B2B influence, search and social media marketing, I enjoy distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing (In 2022 I set a world record for the longest-known consecutive day streak at 202 days), plant-based cooking, and spending time with my wonderful wife Julie Ahasay and our cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.

The top tools I currently use to implement my 41+ years of technology industry experience.

12 tools

Rival IQ

Social media analytics for competitive analysis and performance boosts.

Sprout Social

Manage social media, engage audiences, and analyze performance.

Agorapulse

Social media management made easy: schedule, monitor, and report.

HubSpot Sales Hub

Automate sales, track leads, and close deals faster.

Traackr

Influencer marketing platform: discovery, management, measurement, and ROI.

Slack

Team communication and collaboration, all in one place.

Canva

Design anything, easily. Drag, drop, done.

Rev

Fast, accurate audio & video to text: transcription, captions, subtitles.

Asana

Teamwork, projects, and tasks organized in one shared space.

Clockify

Free time tracking software for projects, teams, and productivity.

Gusto

Easy payroll, benefits, and HR for growing businesses.

Buffer

Plan and schedule social media posts, analyze performance, and engage your audience.