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Sprout Social description
Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.
Who is Sprout Social best for
Sprout Social is a user-friendly social media management platform ideal for businesses of all sizes. Users praise its intuitive interface, efficient Smart Inbox, and robust reporting. Some users have reported issues with data accuracy and Instagram integration. Best for organizations focused on social media marketing and engagement.
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Best fit for small, medium, and large businesses.
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Ideal for marketing & advertising, suitable for various other sectors.
Sprout Social features
| Supported Sprout Social allows tracking of likes, comments, shares, retweets, mentions, and platform-specific engagement metrics through its analytics tools and customizable reports. |
| Supported Sprout Social offers tools and strategies for engaging with customers, fostering loyalty and positive interactions. |
| Supported Sprout Social analyzes sentiment for brand mentions, providing insights into brand perception. |
| Supported Sprout Social integrates with major social media platforms and offers optimization tools to maximize content reach and engagement. |
| Supported Sprout Social enables planning and scheduling social media posts and campaigns. |
| Supported Sprout Social offers a shared inbox called Smart Inbox for efficient collaboration. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Sprout Social reviews
We've summarised 2566 Sprout Social reviews (Sprout Social TrustPilot reviews and Sprout Social G2 reviews) and summarised the main points below.
- Intuitive and user-friendly interface, praised for ease of navigation.
- Smart Inbox effectively aggregates messages, comments, and mentions.
- Robust reporting features provide valuable insights and easy report generation.
- Seamless integration with other platforms for social media publishing.
- Data retrieving issues: Some users report issues with data accuracy and APIs.
- Connecting Instagram accounts can be a bit of a task.
- Social listening data loading can be slow when changing queries.
- Limited Instagram Story functionality, especially on mobile.
Sprout Social pricing
The commentary is based on 318 reviews from Sprout Social G2 reviews and Sprout Social TrustPilot reviews.
Sprout Social's pricing is generally considered expensive, especially for smaller businesses or individual users. Many reviewers mention the high cost of adding users and accessing premium features like analytics and social listening. However, some feel the robust features and time-saving capabilities justify the investment.
Users sentiment
See the Sprout Social pricing page.
Sprout Social alternatives
sprout-social vs Dash HudsonBetter for influencer marketing and predicting content success. Has impressive momentum and higher user ratings, but pricing is less transparent. Stronger focus on visual-first platforms. A good Sprout Social competitor for enterprise brands.Read more
LaterMore focused on Instagram and TikTok marketing. Offers a visual content calendar and bio link features. Better for individuals and small businesses seeking affordable, easy-to-use social media management. A Sprout Social alternative.Read more
RADAARBetter for healthcare, finance, retail, education, media & entertainment, software, IT & telecommunications, marketing & advertising, and professional services. Growing faster. More affordable.Read more
NapoleonCat.comBetter for customer service and marketing efforts on social media. Integrates with YouTube and Google My Business.Read more
AgorapulseBetter for healthcare, finance, retail, education, real estate, hospitality, media & entertainment, non-profit, and professional services. It has a more responsive customer support and easier user interface. Also has better website traffic momentum as a Sprout Social alternative and competitor.Read more
PicmakerBetter for content creation with AI-powered design and caption writing assistance. More suitable for users who prioritize ease of use, though performance can be an issue. Pricing is generally considered more affordable.Read more
Sprout Social FAQ
What is Sprout Social and what does Sprout Social do?
Sprout Social is a social media management platform helping businesses streamline their social presence. It offers tools for scheduling, engagement, analytics, and listening to customer feedback across various platforms. Sprout Social is known for its user-friendly interface and robust reporting capabilities.
How does Sprout Social integrate with other tools?
Sprout Social integrates with various platforms, including major social media networks like Facebook, Instagram, Twitter, and LinkedIn. It also connects with tools like Google Analytics, Bitly, and Feedly, enhancing social media management workflows.
What the main competitors of Sprout Social?
Top alternatives to Sprout Social include SOCi, Vista Social, Sprinklr Social, and HubSpot Marketing Hub. These platforms offer similar features for social media management, such as scheduling, analytics, and engagement tools. Depending on your specific needs and budget, one of these may be a better fit than Sprout Social.
Is Sprout Social legit?
Yes, Sprout Social is a legitimate social media management platform. It's known for its user-friendly interface and robust reporting features. However, some users have reported issues with data accuracy and slow loading times.
How much does Sprout Social cost?
Sprout Social's pricing isn't publicly available. Contact their sales team to get a customized quote based on your specific social media management needs. Consider whether the product is worth it based on features and potential ROI.
Is Sprout Social customer service good?
Sprout Social receives positive feedback for its user-friendly interface, comprehensive features, and helpful customer support. However, some users have reported occasional issues with platform connectivity, bugs, and the cost. So, while generally positive, some users have encountered difficulties.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.