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Later description
Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.
Who is Later best for
Later is a user-friendly social media management platform ideal for small businesses and freelancers. Users love its visual planner and link-in-bio feature, but some dislike the limited story customization and price jump from the free version. It simplifies scheduling and content planning across various platforms like Instagram and TikTok, helping you save time and understand what resonates with your audience.
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Best for small businesses and freelancers managing their social media presence.
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Suitable for various industries, especially marketing & advertising, and e-commerce.
Later features
| Supported Later supports scheduling and automatic publishing across multiple social media platforms. |
| Supported Later supports influencer relationship management, collaboration tracking, and automated communication via templated messages. |
| Supported Later provides content analytics, including views, engagement, and reach. |
| Supported Later allows scheduling posts for future publishing. |
| Supported Later supports social listening for targeted outreach and engagement. |
| Supported Later offers a customizable link-in-bio tool. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Later reviews
We've summarised 305 Later reviews (Later G2 reviews) and summarised the main points below.
- Visual Instagram feed planner and grid preview.
- User-friendly interface and drag-and-drop scheduling.
- Hashtag suggestions and analytics.
- Linkin.bio feature for driving traffic from Instagram.
- Time-saving automation and bulk scheduling capabilities.
- No direct publishing for Instagram Stories and multi-photo posts, only push notifications.
- Limited story customization options, such as stickers or tagging.
- Free version limitations on post quantity and features.
- Occasional delays in posting, bugs, and API connection issues.
- Steep price jump between the free and paid versions.
Later pricing
The commentary is based on 34 reviews from Later G2 reviews.
Later offers a free plan with limited functionality. Paid plans are considered by some to be pricey, especially for small businesses, but many users find the pricing reasonable, citing value for the features, particularly auto-publishing and Linkin.bio. Several users mention the free plan as a good starting point.
Users sentiment
See the Later pricing page.
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Later has a free plan.
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Later has a free trial.
Starter
Includes 30 posts per social profile, limited analytics (up to 3 months of data), 5 credits for AI features, customizable Link in Bio page, brand collab tools for creators.
Growth
Includes 150 posts per social profile, full analytics (up to 1 year of data), 30 credits for AI features, customizable Link in Bio pages, brand collab tools for creators, and team and brand management tools.
Advanced
Includes unlimited posts, full analytics (up to 1 year of data), 50 credits for AI features, customizable Link in Bio pages, brand collab tools for creators, team and brand management tools, and team collaboration tools.
Agency
Includes unlimited posts, full analytics (up to 1 year of data), 100 credits for AI features, customizable Link in Bio pages, brand collab tools for creators, team and brand management tools, team collaboration tools, and content approval workflows.
Enterprise
Includes unlimited posts, full analytics (up to 1 year of data), 200 Credits for AI features, customizable Link in Bio page, brand collab tools for creators, team and brand management tools, team collaboration tools, content approval workflows, single sign-on with enterprise authorization, social listening, 1:1 social listening onboarding, and prioritized support.
Later alternatives
later vs LoomlyBetter for enterprise collaboration with built-in approval workflows. Has broader industry applicability. Supports fewer social media platforms.Read more
later vs HootsuiteBetter for enterprise companies and offers social listening features. Has broader industry applicability. Growing faster than Later. More users complain about analytics accuracy and pricing. A popular Later competitor.Read more
Post PlannerBetter for content curation and discovering trending content. Has a free plan. Broader industry applicability. However, declining momentum and some negative user feedback around content freshness and recent pricing changes.Read more
Sprout SocialBetter for medium and large businesses. More industry-specific applications. Has more momentum. Provides more comprehensive analytics.Read more
later vs BufferBetter value and pricing transparency. Wider industry applicability. Has more momentum. A good Later alternative.Read more
Later FAQ
What is Later and what does Later do?
Later is a social media management platform that helps you plan, schedule, and analyze your content. It offers a visual content calendar, hashtag research, link-in-bio tools, and analytics to optimize your social media strategy. Later offers a free version and several paid plans suitable for businesses of all sizes.
How does Later integrate with other tools?
Later integrates with other platforms through its API and offers direct integrations with tools like Canva, Google Drive, Dropbox, and various other social media scheduling and analytics platforms. This allows for streamlined workflows and content management.
What the main competitors of Later?
Later's main competitors include Sprinklr Social, Hootsuite, Buffer, and Loomly. These platforms offer similar social media management features, such as scheduling, analytics, and engagement tools. Sprinklr is geared towards larger enterprises, while Hootsuite and Buffer cater to various business sizes. Loomly focuses on content creation and collaboration.
Is Later legit?
Yes, Later is a legitimate social media management platform. It's known for its user-friendly interface and visual planner, making scheduling posts easy. While the free version has limitations, many users find its paid features valuable for streamlining their social media presence.
How much does Later cost?
Later pricing starts at $16.67/month for the Starter plan. Growth is $30/month, Advanced is $53.33/month, and Agency is $133.33/month. The Enterprise plan has custom pricing. They also offer a free plan. Is Later worth it? Consider their add-ons for extra social sets, users, and credits to decide.
Is Later customer service good?
Later's customer service receives mixed reviews. While some users praise the helpful and responsive support, others have experienced delays or unhelpful interactions, particularly regarding refunds. Several users mention the support team being quick to assist with onboarding and questions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.