Loomly vs Later

by Gralio Mar 11, 2025

Loomly and Later are both social media management platforms, but they cater to different needs. Loomly is a better fit for businesses that require management across a wider range of social media platforms and prioritize team collaboration. Later is a stronger choice for visually-driven brands and businesses focused on Instagram marketing and shopping, offering a more intuitive visual planner and specific Instagram tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2496 reviews and 60 websites, saving 14 hours, 22 minutes of reading.

Loomly

Website LinkedIn Twitter

Later

Website LinkedIn Twitter

About

Loomly is a social media management platform designed to streamline your online presence. It offers tools to create, schedule, and track content across various platforms like Facebook, Instagram, and Twitter. Loomly helps manage brand assets, provides post ideas, and offers analytics to measure performance. It simplifies team collaboration with approval workflows and a unified inbox for community management. Loomly is a good fit for marketing teams who want to improve their social media efficiency.

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

Summary

Main difference

Loomly offers a wider range of integrations with various social media platforms, including Twitter (X), Facebook, and Instagram, focusing on comprehensive social media management. Later excels in visual planning and scheduling, particularly for Instagram, with features like a visual content calendar and Instagram shopping tools, making it ideal for visually-driven brands.

Relative strengths of Loomly (compared to Later)

Broader social media platform integration (supports more platforms like Facebook and Twitter).
Strong team collaboration features with approval workflows and a unified inbox.
Emphasis on brand asset management and content calendars for organized marketing.

Relative weaknesses of Loomly (compared to Later)

Limited visual planning capabilities compared to Later's grid preview and drag-and-drop features.
Less focus on Instagram shopping features compared to Later.
More expensive pricing plans compared to Later, especially for smaller teams or individuals.

What companies are using Loomly and Later?

No data

Who should use Loomly VS. Later

Loomly is a social media management platform ideal for marketing teams, agencies, and businesses of all sizes. Users praise Loomly's simple interface, easy client post sharing and approval process, and ability to manage multiple social media accounts in one platform. Some users mention limited analytics and platform integrations as drawbacks. Loomly offers a 15-day free trial and discounts for yearly subscriptions and non-profit organizations.

Later is a user-friendly social media management platform ideal for visually planning and scheduling content, especially on Instagram. Users praise its intuitive interface, drag-and-drop calendar, and linkin.bio feature. However, some dislike the limited story customization and occasional posting delays. Consider Later if you need an affordable yet powerful tool to elevate your visual social media presence.

Loomly is an excellent fit for small businesses, medium businesses, and large enterprises.
Loomly is particularly well-suited for marketing and advertising teams.

Ideal for freelancers, small businesses, and agencies seeking streamlined social media management.
Suitable for various industries, especially marketing & advertising, due to its focus on visual content planning and scheduling.

Loomly and Later features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Influencer marketing

Not supported

Loomly does not offer tools for influencer marketing.

Supported

Later supports influencer discovery, management, and collaborations.
Social media management

Supported

Loomly allows planning, scheduling, and automatic publishing to most social media platforms.

Supported

Later allows planning, scheduling, and automatic publishing of social media posts.
Streamlined Sponsorship Sales

Not supported

Loomly supports post sponsoring, but not streamlined sponsorship sales processes.

Not supported

Later does not directly support streamlined sponsorship sales.
Content calendar and automated publishing

Supported

Loomly allows creating content calendars and automating publishing across multiple platforms.

Supported

Later fully supports content calendars and automated publishing.
LinkedIn integration

Not supported

Loomly supports scheduling to LinkedIn business pages, but not personal profiles.

Supported

Later allows scheduling posts to both LinkedIn personal and business pages.
Instagram integration

Supported

Loomly supports scheduling posts to both Instagram Business and Creator accounts.

Supported

Later allows scheduling posts to Instagram Business and Creator accounts.

Qualities

Value and Pricing Transparency

No data

-0.33

Rather negative sentiment
Customer Service

No data

No data
Ease of Use

No data

+1

Strongly positive sentiment
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Loomly and Later Pricing

Loomly offers monthly and yearly pricing with a 25% discount for yearly plans. It offers a 15-day free trial for all plans. A 50% discount is available for non-profit organizations.

Plans

See full Pricing page

Later Social offers 5 pricing tiers for individuals, small teams, growing teams, agencies and large businesses. All plans include a 14-day free trial and a 33% discount on annual billing. Extra social sets, users and AI credits can be purchased for an additional monthly fee.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

Loomly and Later review insights

307 reviews analysed from

Users love

Easy client post sharing and approval process
Simple user interface
Manages all socials in one platform with responsive customer support
Easy to reschedule posts across platforms
Multiple calendar management for multiple clients
Built-in hashtag collections and trending suggestions

Visual Instagram feed planner and grid preview.
User-friendly interface and drag-and-drop scheduling.
Hashtag suggestions and analytics.
Linkin.bio feature for driving traffic from Instagram.
Time-saving automation and bulk scheduling capabilities.

Users dislike

Limited analytics compared to other social media management tools
Limited social media platform integrations, missing TikTok and Snapchat
Mobile app lacks Loomly editor functionality for photo editing
Cannot post Instagram stories all at once
Video upload size restrictions
Calendar view doesn't display date and time simultaneously
Occasional issues with posts failing to publish at scheduled times

No direct publishing for Instagram Stories and multi-photo posts, only push notifications.
Limited story customization options, such as stickers or tagging.
Free version limitations on post quantity and features.
Occasional delays in posting, bugs, and API connection issues.
Steep price jump between the free and paid versions.

Loomly and Later Ratings

G2

4.6/5

(1719)
Capterra

4.7/5

(469)
TrustPilot

3.7/5

(1)

G2

4.5/5

(307)

Company health

Employee growth

93% decrease in the last year

No data

Web traffic

2% increase in the last quarter

No data

Financing

No data

How do Loomly's detailed post-approval workflows compare to Later's collaboration features?

Loomly emphasizes detailed post-approval workflows, enabling team collaboration with features like assigning roles and requiring approvals before publishing. While Later does offer collaboration features like shared calendars and assigning team roles, it doesn't explicitly highlight granular approval workflows like Loomly. Therefore, Loomly appears to provide more structured and formalized approval processes compared to Later.

Which platform, Loomly or Later, offers better analytics for Instagram story performance?

Loomly users specifically report limited analytics as a significant disadvantage. Later, while not explicitly praised for its analytics regarding story performance, does offer hashtag analytics and general post-performance data, which could indirectly inform story strategy. Neither platform is highlighted as excelling in Instagram story analytics, but Later seems to provide slightly more relevant data than Loomly based on user reviews.

What are the advantages of Loomly?

Loomly's advantages include a simple user interface, easy client post sharing and approvals, and the ability to manage multiple social media accounts in one platform with responsive customer support. Users also appreciate Loomly's built-in hashtag collections and trending suggestions, along with the ease of rescheduling posts across different platforms. It's particularly well-suited for marketing teams and agencies managing multiple clients' social media calendars.

What are the disadvantages of Loomly?

Loomly's analytics are limited compared to other social media management tools. It lacks integrations with some popular platforms like TikTok and Snapchat. The mobile app lacks core features like photo editing. Users have reported issues with posts failing to publish at scheduled times, and the calendar view is not ideal for viewing date and time simultaneously. Video uploads have size restrictions, and Instagram stories cannot be posted all at once.

Is Loomly cheaper than Later?

Loomly's pricing starts at $384/month while Later's starts at $16.67/month. Therefore, Loomly is not cheaper than Later.

Alternatives to Loomly and Later

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

RADAAR

RADAAR is a social media management platform designed to streamline your online presence. It allows you to schedule and publish content, monitor social media activity, engage with your audience, and analyze your performance, all from one central location. RADAAR offers solutions for businesses of all sizes, from small businesses and agencies to large enterprises. It supports a wide array of social media platforms and provides tools to improve efficiency and collaboration.

Buffer

Buffer is a software tool that helps you manage your company's social media. Schedule posts across platforms like Facebook, Instagram, and Twitter all in one place. You can also track how your posts perform and get insights to improve your strategy. Buffer is designed to be user-friendly for teams of all sizes.

Agorapulse

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

Post Planner

Post Planner is a social media management tool that helps businesses schedule and optimize content for various platforms like Facebook, Instagram, and Twitter. It stands out by offering content curation features, allowing users to discover and share trending content in their niche. Post Planner aims to simplify social media management, saving time and improving engagement with a user-friendly interface and automation features. It offers various pricing plans, including a free option.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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