Logo of Loomly

Loomly

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
93% decrease in the last year
Web traffic
2% increase in the last quarter

Ratings

G2
4.6/5
(1719)
Capterra
4.7/5
(469)
TrustPilot
3.7/5
(1)

Loomly description

Loomly is a social media management platform designed to streamline your online presence. It offers tools to create, schedule, and track content across various platforms like Facebook, Instagram, and Twitter. Loomly helps manage brand assets, provides post ideas, and offers analytics to measure performance. It simplifies team collaboration with approval workflows and a unified inbox for community management. Loomly is a good fit for marketing teams who want to improve their social media efficiency.


What companies are using Loomly?

Go Honda is using Loomly
Go Honda
Houston Rockets is using Loomly
Houston Rockets
Thomas Cook is using Loomly
Thomas Cook
Kering is using Loomly
Kering
Frontier Airlines is using Loomly
Frontier Airlines
Zapier is used by Go Honda, Houston Rockets, Thomas Cook, Kering, Frontier Airlines.

Who is Loomly best for

Loomly is a social media management platform ideal for marketing teams and businesses seeking to streamline their social media presence. Users love the easy client post sharing and approval process, simple interface, and ability to manage multiple socials in one platform. Some users mention limited analytics and platform integrations as drawbacks. Loomly offers a 15-day free trial and discounts for yearly plans and non-profits.

  • Loomly is a good fit for small to medium-sized businesses and marketing teams.

  • Loomly is ideal for various sectors, including marketing, e-commerce, and non-profits.


Loomly features

Type in the name of the feature or in your own words tell us what you need
Supported

Loomly allows scheduling pins to Pinterest.

Supported

Loomly allows scheduling posts to Facebook pages but not groups.

Supported

Loomly supports scheduling posts to both Instagram Business and Creator accounts.

Supported

Loomly supports scheduling posts, threads, and polls on Twitter (X).

Supported

Loomly allows creating and reusing post templates for efficient content management.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.41

Customer Service

Strongly positive
+0.82

Ease of Use

Strongly positive
+0.88

Reliability and Performance

Neutral
+0.2

Ease of Implementation

Strongly positive
+0.91

Scalability

Rather positive
+0.65

Loomly reviews

We've summarised 2110 Loomly reviews (Loomly GetApp reviews, Loomly TrustPilot reviews, Loomly Capterra reviews and Loomly G2 reviews) and summarised the main points below.

Pros of Loomly
  • Easy client post sharing and approval process
  • Simple user interface
  • Manages all socials in one platform with responsive customer support
  • Easy to reschedule posts across platforms
  • Multiple calendar management for multiple clients
  • Built-in hashtag collections and trending suggestions
Cons of Loomly
  • Limited analytics compared to other social media management tools
  • Limited social media platform integrations, missing TikTok and Snapchat
  • Mobile app lacks Loomly editor functionality for photo editing
  • Cannot post Instagram stories all at once
  • Video upload size restrictions
  • Calendar view doesn't display date and time simultaneously
  • Occasional issues with posts failing to publish at scheduled times

Loomly pricing

The commentary is based on 253 reviews from Loomly Capterra reviews, Loomly G2 reviews and Loomly GetApp reviews.

Loomly's pricing is generally viewed as affordable and cost-effective, especially for small businesses and agencies. Users appreciate the tiered plans and robust features offered at each level. However, some find the price jumps between tiers to be substantial and restrictive, particularly regarding the number of social accounts and user seats.

Users sentiment

Rather positive
+0.41

See the Loomly pricing page.

  • Loomly has a free trial.

Base

$384

Includes interactions, post analytics, hashtag manager, post preview & optimization tips and approval workflows.

Standard

$720

Includes all Base features plus advanced analytics, content export, Slack & Teams integrations.

Advanced

$1,572

Includes all Standard features plus custom roles, custom workflows and scheduled reports.

Premium

$3,324

Includes all Advanced features plus custom branding.

Enterprise

Custom

All Loomly Premium features, plus tailored support with designated account manager and friendly pricing at scale.


Loomly alternatives

  • Logo of Sprout Social
    Sprout Social
    Better for medium and large businesses. Has more momentum and offers more in-depth analytics. Provides better Instagram integration. A Loomly competitor and alternative.
    Read more
  • Logo of Later
    loomly vs Later
    Better for visual Instagram planning and scheduling, especially using the link-in-bio feature. More affordable pricing tiers for individuals and smaller teams make it a good Loomly alternative.
    Read more
  • Logo of Hootsuite
    loomly vs Hootsuite
    Better for social listening and LinkedIn integration. Has broader industry applicability including Automotive, Aerospace & Defence. Growing faster in terms of website traffic and employee growth. Users appreciate the streamlined interface and scheduling features but dislike issues with analytics accuracy and some platform integrations. A Loomly competitor and alternative.
    Read more
  • Logo of Agorapulse
    Agorapulse
    Known for its user-friendly interface and responsive customer support. Has broader industry applicability, serving manufacturing and automotive sectors. Offers social listening and more comprehensive Instagram integration. Demonstrates significantly faster website traffic growth and more stable employee growth. Provides more robust analytics with impression and reach data.
    Read more
  • Logo of Buffer
    loomly vs Buffer
    Has broader social media platform integrations including Instagram Stories, Reels and TikTok. Buffer is growing faster than Loomly and offers a free plan. Users report Buffer's pricing is high.
    Read more
  • Logo of Tailwind
    Tailwind
    Better for e-commerce and smaller businesses. Has a simpler interface and more automation features. Focuses primarily on Instagram, Pinterest, and Facebook. Is growing faster.
    Read more

Loomly FAQ

  • What is Loomly and what does Loomly do?

    Loomly is a social media management platform that helps streamline your online presence. It allows you to create, schedule, and track content across various platforms. Loomly offers brand asset management, post ideas, analytics, and team collaboration tools. It's ideal for marketing teams seeking improved social media efficiency.

  • How does Loomly integrate with other tools?

    Loomly integrates with key social media platforms, including Facebook, Instagram, Twitter, and Pinterest. It allows for direct scheduling of posts, stories, and pins, streamlining content management across these platforms. However, some users note the absence of TikTok and Snapchat integration.

  • What the main competitors of Loomly?

    Loomly's main competitors include SOCi, Social Champ, Hootsuite, Sprinklr Social, Sprout Social, and Post Planner. These platforms offer similar functionalities, such as scheduling, analytics, and engagement tools, catering to various business sizes and social media management needs.

  • Is Loomly legit?

    Yes, Loomly is a legitimate social media management platform. It's known for its ease of use and collaborative features, especially the streamlined client post approval process. However, some users mention limited analytics and platform integrations as drawbacks. For more in-depth info, research "is Loomly safe".

  • How much does Loomly cost?

    Loomly's pricing starts at $26/month (billed annually) for the Base plan. The Standard, Advanced, and Premium plans cost $50, $109, and $231 per month, respectively. Enterprise pricing is custom. A free trial is available.

  • Is Loomly customer service good?

    Loomly's customer service receives positive feedback. Users praise the responsive and helpful support team, highlighting their quick responses and effective problem-solving. The readily available assistance, particularly via chat, contributes to a positive customer experience.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.