Loomly vs Buffer

by Gralio Mar 11, 2025

Loomly and Buffer are both social media management tools, but they cater to different needs. Loomly is better for comprehensive content planning and team collaboration, while Buffer is better for straightforward scheduling, analytics, and Instagram marketing. Buffer also offers a free plan. Both target small to medium businesses.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4712 reviews and 60 websites, saving 1 day, 2 hours, 40 minutes of reading.

Loomly

Website LinkedIn Twitter

Buffer

Website LinkedIn Twitter

About

Loomly is a social media management platform designed to streamline your online presence. It offers tools to create, schedule, and track content across various platforms like Facebook, Instagram, and Twitter. Loomly helps manage brand assets, provides post ideas, and offers analytics to measure performance. It simplifies team collaboration with approval workflows and a unified inbox for community management. Loomly is a good fit for marketing teams who want to improve their social media efficiency.

Buffer is a software tool that helps you manage your company's social media. Schedule posts across platforms like Facebook, Instagram, and Twitter all in one place. You can also track how your posts perform and get insights to improve your strategy. Buffer is designed to be user-friendly for teams of all sizes.

Summary

Main difference

Loomly is a comprehensive social media management platform ideal for detailed content planning, team collaboration, and managing brand assets, while Buffer excels with its straightforward interface, robust analytics, and stronger Instagram integration. Buffer also offers a free plan which is ideal for startups or very small businesses.

Relative strengths of Loomly (compared to Buffer)

Stronger focus on content creation and collaboration with features like post ideas and approval workflows.
Offers a built-in content calendar for better organization and planning.
Provides brand asset management to keep all visual content organized.

Relative weaknesses of Loomly (compared to Buffer)

More expensive than Buffer, especially for larger teams.
Limited Instagram story scheduling and overall Instagram functionality compared to Buffer.
Analytics are less robust than Buffer's, offering fewer metrics and insights.

What companies are using Loomly and Buffer?

No data

Who should use Loomly VS. Buffer

Loomly is a social media management platform ideal for marketing teams, agencies, and businesses of all sizes. Users love the easy client post sharing and approval process, simple interface, and ability to manage multiple socials in one platform. Some users mention limited analytics and platform integrations as drawbacks. Loomly offers a 15-day free trial and discounts for yearly plans and non-profits.

Buffer helps manage social media. Schedule posts, track performance, and gain insights. Users love the easy-to-use interface and helpful analytics. Some find the Instagram functionality and pricing challenging. Best for small and medium businesses in software, marketing, and professional services.

Loomly is an excellent fit for small, medium, and large businesses.
Loomly is ideal for marketing and advertising, but also suitable for other industries like e-commerce and healthcare.

Best for small to medium businesses (1-1000 employees), but suitable for larger enterprises.
Ideal for Software, IT, Telecommunications, Marketing, Advertising, and Professional Services.

Loomly and Buffer features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social Media Publishing

Supported

Loomly allows planning, creating, and scheduling social media posts across multiple platforms from its central dashboard.

Supported

Buffer allows planning, creating, and scheduling social media posts across multiple platforms.
Streamlined Sponsorship Sales

Not supported

Loomly supports post sponsoring, but not streamlined sponsorship sales processes.

Not supported

Buffer does not directly support streamlined sponsorship sales.
Content calendar and automated publishing

Supported

Loomly allows creating content calendars and automating publishing across multiple platforms.

Supported

Buffer allows creating content calendars and automating publishing across multiple platforms.
LinkedIn integration

Not supported

Loomly supports scheduling to LinkedIn business pages, but not personal profiles.

Supported

Buffer allows scheduling posts to both LinkedIn personal profiles and business pages.
Instagram integration

Supported

Loomly supports scheduling posts to both Instagram Business and Creator accounts.

Supported

Buffer supports scheduling posts to both Instagram business and creator accounts, including the ability to schedule stories and reels. It also integrates well with other tools like Zapier for automation.
Twitter integration

Supported

Loomly supports scheduling posts, threads, and polls on Twitter (X).

Supported

Buffer fully supports Twitter integration and allows users to schedule both individual tweets and Twitter threads.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Loomly and Buffer Pricing

Loomly offers monthly and yearly pricing with a 25% discount for yearly plans. It offers a 15-day free trial for all plans. A 50% discount is available for non-profit organizations.

Plans

See full Pricing page

All plans have access to features like AI Assistant, Start Page, and integrations with various platforms like Canva, Unsplash, Dropbox, Google Drive and Photos, One Drive, Zapier, IFTTT, WordPress, Feedly, Pocket, and Bitly. A 14-day free trial is available for the Essentials and Team plans.

Plans

User sentiment

Rather negative

-0.5

See full Pricing page

Loomly and Buffer review insights

Users love

Easy client post sharing and approval process
Simple user interface
Manages all socials in one platform with responsive customer support
Easy to reschedule posts across platforms
Multiple calendar management for multiple clients
Built-in hashtag collections and trending suggestions

Easy to use and schedule posts across multiple platforms.
The interface is clean and intuitive.
The free plan offers a good amount of features for basic needs.
Helpful analytics and insights to track post performance.

Users dislike

Limited analytics compared to other social media management tools
Limited social media platform integrations, missing TikTok and Snapchat
Mobile app lacks Loomly editor functionality for photo editing
Cannot post Instagram stories all at once
Video upload size restrictions
Calendar view doesn't display date and time simultaneously
Occasional issues with posts failing to publish at scheduled times

Instagram functionality is lacking, with issues connecting accounts and scheduling stories.
Posts sometimes fail to publish with no notification or explanation.
Pricing is high, especially for additional users and features.
The mobile app can be buggy and less user-friendly than the web version.

Loomly and Buffer Ratings

G2

4.6/5

(1719)
Capterra

4.7/5

(469)
TrustPilot

3.7/5

(1)

G2

4.3/5

(1008)
Capterra

4.5/5

(1475)
TrustPilot

2.2/5

(40)
Glassdoor

3.9/5

(25)

Company health

Employee growth

93% decrease in the last year

23% increase in the last year

Web traffic

2% increase in the last quarter

5% decrease in the last quarter

Financing

No data

March 2017 - $4M

How do Loomly's approval workflows compare to Buffer's team collaboration features?

Loomly emphasizes approval workflows designed for client and team collaboration, allowing for easy post sharing and review before publishing. Buffer, while not explicitly highlighting approval workflows, offers team collaboration features like a shared content calendar and unified inbox for managing social media interactions. This suggests Loomly's features are more purpose-built for structured approvals, while Buffer facilitates broader team communication and collaboration around social media management.

Which platform has more reliable Instagram story scheduling, Loomly or Buffer?

Buffer is the more reliable platform for Instagram story scheduling. While Loomly users report issues with Instagram story scheduling functionality, specifically not being able to post stories all at once, Buffer explicitly lists Instagram story scheduling as a supported feature. However, it's worth noting that some Buffer users have reported issues with Instagram integration in general.

What are the advantages of Loomly?

Loomly's advantages include a streamlined user interface praised for its ease of use, particularly for client post approvals and multi-calendar management. It offers built-in hashtag collections and trending suggestions to aid content creation. Loomly also excels at managing multiple social media platforms within a single dashboard.

What are the disadvantages of Loomly?

Loomly has limited analytics compared to other social media management tools. It also has fewer platform integrations, notably missing TikTok and Snapchat. Users report issues with Instagram story scheduling and video upload size restrictions. The mobile app lacks the full functionality of the desktop version, and the calendar view has some usability drawbacks. Finally, some users have experienced occasional post publishing failures.

Is Loomly cheaper than Buffer?

No, Loomly is not cheaper than Buffer. Loomly's cheapest paid plan starts at $384/month, while Buffer offers a free plan and paid plans starting at $60/month.

Alternatives to Loomly and Buffer

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Zoho Social

Zoho Social is a social media management platform designed for businesses of all sizes and agencies. It offers a comprehensive suite of tools to manage multiple social media accounts across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. With Zoho Social, you can schedule posts, track brand mentions, analyze performance with detailed reports, and manage social media activities effectively from a single dashboard. The platform also offers collaboration features, making it easy for teams to work together on social media campaigns. Zoho Social integrates seamlessly with other Zoho products like Zoho CRM and Zoho Desk, providing a unified platform to manage customer interactions and generate leads.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Later

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

Agorapulse

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

Tailwind

Tailwind is a social media marketing tool primarily for Instagram, Pinterest, and Facebook. It helps businesses schedule posts, find relevant hashtags, and analyze social media performance. Tailwind offers content creation tools and suggests ideal posting times to maximize audience engagement. Its simple interface and automation features save businesses time and effort in managing their social media presence.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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