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Tailwind description
Tailwind is a social media marketing tool primarily for Instagram, Pinterest, and Facebook. It helps businesses schedule posts, find relevant hashtags, and analyze social media performance. Tailwind offers content creation tools and suggests ideal posting times to maximize audience engagement. Its simple interface and automation features save businesses time and effort in managing their social media presence.
Who is Tailwind best for
Tailwind is a social media scheduling and analytics tool best suited for small to medium businesses, especially in e-commerce, marketing, and similar industries. Users praise its SmartSchedule and content creation features, while some find the platform limiting and experience occasional bugs. If you need basic scheduling and analytics across a few key platforms, Tailwind could be a good fit.
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Best for small to medium businesses needing streamlined social media management.
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Ideal for e-commerce, marketing, media, education, and other client-facing businesses.
Tailwind features
| Supported Tailwind can generate and classify hashtags for your posts. |
| Supported Tailwind supports scheduling pins to Pinterest. |
| Supported Tailwind allows scheduling multiple social media posts across different platforms. |
| Supported Tailwind allows scheduling posts to Facebook pages, but not groups. |
| Supported Tailwind tracks likes, comments, shares, and mentions. Retweets are not explicitly mentioned but likely supported. |
| Supported Tailwind supports scheduling posts to Instagram Business accounts, not Creator accounts. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Tailwind reviews
We've summarised 224 Tailwind reviews (Tailwind TrustPilot reviews, Tailwind Capterra reviews and Tailwind G2 reviews) and summarised the main points below.
- SmartSchedule feature for optimizing posting times.
- Tailwind Create for easy content creation.
- Tribes for community engagement and expanded reach.
- SmartLoop for recirculating high-performing content.
- Content scheduling and automation features save time and effort.
- Difficult to cancel account and remove billing information.
- Limited platform support, primarily for Pinterest and Instagram.
- Recurring bugs and glitches, especially with the Pin Designer and social feed.
- AI-generated content issues: not saving, repetitive text, high credit consumption.
- Customer support response times can be slow, unhelpful, and unresponsive to refund requests.
Tailwind pricing
The commentary is based on 16 reviews from Tailwind Capterra reviews and Tailwind G2 reviews.
Tailwind's pricing is generally considered reasonable for its scheduling capabilities, especially for small businesses. However, some users find it expensive, particularly those just starting out or those who don't fully utilize all its features. A few users noted the value for the price, especially considering the potential time savings.
Users sentiment
See the Tailwind pricing page.
Tailwind alternatives
HootsuiteBetter for enterprise companies. Broader industry fit. Supports Twitter and LinkedIn. Has social listening features. Growing faster. Higher rated.Read more
Post PlannerBetter for Twitter and LinkedIn marketing. Offers content curation and a free plan. Has broader industry applicability. Growing faster, but experiencing faster employee churn.Read more
eclincherBetter for larger enterprises and agencies. Broader social media platform support, including Twitter. More comprehensive suite of tools including local SEO. Has more momentum based on website traffic growth.Read more
BufferBetter for Twitter and LinkedIn management. Has broader industry applicability. Growing faster than Tailwind. More positive user reviews but with some negative feedback on Instagram functionality and pricing. A Tailwind competitor and alternative.Read more
LoomlyBetter for enterprise companies and offers broader industry fit. Supports Instagram Creator accounts and Twitter. Has a more robust approval workflow which is great for teams. Loomly is growing slower than Tailwind.Read more
MeltwaterBetter for enterprise brands seeking media intelligence and PR analytics. Broader industry applicability. More established, with slightly less momentum.Read more
Tailwind FAQ
What is Tailwind and what does Tailwind do?
Tailwind is a social media scheduling and marketing tool specializing in Instagram, Pinterest, and Facebook. It helps businesses schedule posts, analyze performance, and discover relevant hashtags. Tailwind's automation features and content creation tools simplify social media management, saving businesses time and effort.
How does Tailwind integrate with other tools?
Tailwind integrates primarily with Pinterest, Instagram, and Facebook, allowing for seamless scheduling and analytics. It also offers integrations with content creation tools to streamline workflows. There is no information available regarding other integrations.
What the main competitors of Tailwind?
Tailwind's main competitors include Hootsuite, Sprout Social, Buffer, Later, and Planoly. These platforms offer similar social media scheduling, analytics, and engagement features, catering to businesses seeking to streamline their social media marketing efforts.
Is Tailwind legit?
Yes, Tailwind is a legitimate social media management tool. It's known for its scheduling, hashtag generation, and analytics features, especially for Pinterest and Instagram. While users appreciate its automation and content creation tools, some have reported difficulties with account cancellation and occasional bugs.
How much does Tailwind cost?
Tailwind UI offers different pricing options. Individual licenses are available for a one-time purchase. Team licenses are available with annual billing. Contact Tailwind for specific product pricing details.
Is Tailwind customer service good?
Tailwind's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others report slow response times and unhelpful resolutions, especially regarding billing issues. Some users find the cancellation process difficult.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.