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Hootsuite description
Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.
What companies are using Hootsuite?
Who is Hootsuite best for
Hootsuite is a user-friendly social media management platform ideal for businesses of all sizes aiming to enhance their online presence. Its intuitive dashboard centralizes scheduling, analytics, and engagement tools, enabling efficient management across various platforms. Users appreciate its streamlined scheduling and comprehensive calendar view, while some note occasional glitches and limitations with Instagram integration.
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Ideal for small, medium, and large businesses.
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Suitable for various sectors, including retail, healthcare, finance, and more.
Hootsuite features
| Supported Hootsuite allows scheduling tweets, and managing them via bulk scheduling and analytics features. |
| Supported Hootsuite offers sentiment analysis through Hootsuite Listening, powered by Talkwalker. |
| Supported Hootsuite allows managing Facebook messages and comments in a unified social inbox. |
| Supported Hootsuite supports scheduling posts to both LinkedIn personal and business pages. |
| Supported Hootsuite offers a content calendar for planning and visualizing scheduled and published posts. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Hootsuite reviews
We've summarised 4934 Hootsuite reviews (Hootsuite GetApp reviews, Hootsuite Software Advice reviews, Hootsuite Capterra reviews and Hootsuite G2 reviews) and summarised the main points below.
- User-friendly interface and easy to navigate.
- Scheduling features for multiple platforms save time and effort.
- Calendar view provides a visual overview of scheduled posts.
- Analytics and reporting features are helpful for tracking performance.
- Streams effectively monitor social conversations, hashtags, and mentions.
- Analytics data can be inaccurate and doesn’t always match platform native analytics.
- Instagram integration is limited, especially for stories and reels.
- Occasional bugs and glitches, including posts failing to publish.
- Social accounts frequently disconnect and need to be reconnected.
- Pricing is considered high, especially for small businesses and individual users.
Hootsuite pricing
The commentary is based on 592 reviews from Hootsuite Capterra reviews, Hootsuite G2 reviews, Hootsuite GetApp reviews and Hootsuite Software Advice reviews.
Hootsuite's pricing is a common concern. While users appreciate its features and time-saving capabilities, many find the plans expensive, especially for small businesses and non-profits. The cost increases and limited free features are frequently criticized.
Users sentiment
See the Hootsuite pricing page.
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Hootsuite has a free trial.
Professional
Includes unlimited post scheduling, best time to post recommendations, custom analytics and reports, competitive benchmarking, AI caption, hashtag, and ideas generator, one inbox for all social accounts, listening basics, Canva integration, and unlimited post boosting.
Team
Includes all features in the Professional plan, plus a link in bio tool, ability to suspend scheduled posts, team roles and permissions, ability to assign DMs to teammates, a custom-branded URL, and automatic link tracking.
Enterprise
Includes all features in the Team plan, plus approval workflow and asset management, a content library, automated engagement tools, single sign-on (SSO), unlimited ad spend, free Hootsuite Academy training, and add-ons like Advanced social listening, Advanced analytics, Advanced Inbox, Employee advocacy.
Hootsuite alternatives
Sprinklr SocialBetter for enterprise companies needing robust reporting and AI insights. A Hootsuite competitor designed for complex social strategies. Caters to larger teams with advanced automation and governance features. However, it has a steeper learning curve and a higher price point.Read more
hootsuite vs Sprout SocialBetter for medium and large businesses. A strong Hootsuite competitor, particularly for those focused on detailed engagement metrics and comprehensive reporting. Has slower momentum than Hootsuite.Read more
hootsuite vs BufferBetter for small teams and individuals. Has a more intuitive interface. Offers a free plan. Is growing faster than Hootsuite.Read more
hootsuite vs LaterBetter for visual content planning and scheduling, especially on Instagram and TikTok. More affordable starting price. A Hootsuite alternative focused on influencer marketing and shoppable posts.Read more
hootsuite vs AgorapulseBetter for agencies. Has superior customer support and is easier to use. It is growing faster than Hootsuite. A Hootsuite competitor and alternative.Read more
hootsuite vs LoomlyBetter for collaboration and approval workflows. Has more robust content creation features but fewer analytics features. Loomly is growing slower and experiencing a decline in its workforce. A Hootsuite competitor and alternative.Read more
Hootsuite FAQ
What is Hootsuite and what does Hootsuite do?
Hootsuite is a social media management platform that helps businesses schedule and analyze posts across various platforms. Its user-friendly interface simplifies content scheduling, performance tracking, and social listening, but some users find its analytics unreliable and its Instagram integration limited.
How does Hootsuite integrate with other tools?
Hootsuite integrates with key social media platforms like Facebook, Instagram, Twitter, and LinkedIn. It also offers integrations with other tools through Hootsuite Apps, extending its functionality for tasks like analytics, content curation, and social listening.
What the main competitors of Hootsuite?
Top alternatives to Hootsuite include Sprout Social, Sprinklr Social, SOCi, and Social Champ. These platforms offer similar features for managing social media, scheduling posts, and analyzing performance. Sprinklr and SOCi cater to larger enterprises, while Sprout Social and Social Champ are suitable for various business sizes.
Is Hootsuite legit?
Yes, Hootsuite is a legitimate and safe social media management platform. It's used by many businesses, offers helpful features like scheduling and analytics, and boasts a user-friendly interface. However, some users mention inaccurate analytics and limited Instagram integration.
How much does Hootsuite cost?
Hootsuite's Professional plan is $99 per user/month. The Team plan costs $249 per user/month. The Enterprise plan has custom pricing. Is Hootsuite worth it? Consider the advanced analytics, social listening, and other features when deciding which plan meets your needs and budget.
Is Hootsuite customer service good?
Hootsuite customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with slow response times, unhelpful canned responses, and difficulty reaching support. Several users mention positive experiences with their account managers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.