Agorapulse vs Hootsuite

by Gralio Mar 11, 2025

Agorapulse and Hootsuite are strong social media management tools catering to different needs. Agorapulse excels in Instagram management and user experience, while Hootsuite offers a wider platform reach and better social listening. Choose Agorapulse for a streamlined Instagram-focused approach and Hootsuite for broader social monitoring and LinkedIn marketing.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6541 reviews and 60 websites, saving 1 day, 12 hours, 50 minutes of reading.

Agorapulse

Website LinkedIn Twitter

Hootsuite

Website LinkedIn Twitter

About

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Summary

Main difference

Agorapulse stands out with its unified social inbox and robust Instagram integration, simplifying community management and direct publishing. Hootsuite offers broader platform support, including LinkedIn and enhanced social listening capabilities, making it suitable for businesses prioritizing brand monitoring and wider reach.

Relative strengths of Agorapulse (compared to Hootsuite)

Superior Instagram Integration: Agorapulse allows direct publishing to Instagram business and creator accounts, including scheduling stories and carousels, which Hootsuite lacks.
Unified Social Inbox: Agorapulse offers a centralized inbox for managing all social media interactions, streamlining communication and improving response times compared to Hootsuite's less integrated approach.
User-Friendly Interface: Agorapulse is known for its intuitive and easy-to-navigate interface, making it more accessible for users with varying technical skills compared to Hootsuite, which can feel complex for beginners.

Relative weaknesses of Agorapulse (compared to Hootsuite)

Limited LinkedIn Integration: While Agorapulse offers basic LinkedIn profile integration, it lacks the comprehensive scheduling and analytics capabilities for LinkedIn company pages that Hootsuite provides.
Less Advanced Social Listening: Hootsuite's social listening offers more advanced features like real-time monitoring, sentiment analysis, and AI-powered insights compared to Agorapulse's basic listening functionality.
Higher Price Point: Agorapulse's pricing can be higher than comparable Hootsuite plans, especially for larger teams or those needing enterprise-level features, making Hootsuite potentially more cost-effective.

What companies are using Agorapulse and Hootsuite?

Who should use Agorapulse VS. Hootsuite

Agorapulse is a user-friendly social media management tool streamlining content scheduling, engagement, and reporting across various platforms. Loved for its intuitive interface and helpful customer support, Agorapulse simplifies social media for businesses of all sizes. Users praise its unified inbox and efficient scheduling tools, while some note occasional glitches and limited Instagram functionality. A great option for those seeking an easy-to-use platform with robust core features.

Hootsuite is a user-friendly social media management tool ideal for businesses of all sizes. It streamlines scheduling, content creation, and analytics across various platforms. Users appreciate its intuitive interface and comprehensive scheduling features but note occasional bugs and limitations with Instagram integration. Consider Hootsuite if you need a central hub to manage your social media presence efficiently.

Best for small to medium businesses (1-1000 employees), but suitable for larger enterprises.
Ideal for media, marketing, professional services, and other client-facing industries.

Best for small to medium businesses (1-1000 employees), suitable for larger enterprises.
Suitable for businesses across various industries, including healthcare, finance, e-commerce, and more.

Agorapulse and Hootsuite features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Unified social inbox

Supported

Agorapulse offers a unified inbox for managing messages, comments, and mentions from multiple social platforms.

Supported

Hootsuite offers a unified social inbox, managing messages, comments, and mentions across various platforms.
Social media publishing

Supported

Agorapulse allows scheduling, queuing, and publishing content across various social media platforms.

Supported

Hootsuite allows scheduling, queuing, and publishing content across various social media platforms.
Social media publish scheduling

Supported

Agorapulse offers a user-friendly interface for scheduling and publishing content across multiple platforms, enabling a 24/7 social media presence.

Supported

Hootsuite supports scheduling across multiple platforms with a user-friendly interface.
Twitter integration

Supported

Agorapulse supports scheduling Twitter posts, including threads.

Supported

Hootsuite allows scheduling tweets, and managing them via bulk scheduling and analytics features.
Instagram integration

Supported

Agorapulse supports scheduling posts to Instagram business and creator accounts.

Partially supported

Hootsuite supports scheduling posts for Instagram Business accounts but not Creator accounts.
LinkedIn integration

Partially supported

Agorapulse supports scheduling posts for LinkedIn business pages, but not personal pages.

Supported

Hootsuite supports scheduling posts to both LinkedIn personal and business pages.

Qualities

Value and Pricing Transparency

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No data
Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Agorapulse and Hootsuite Pricing

No data

See full Pricing page

Hootsuite offers three plans: Professional for individuals, Team for small teams, and Enterprise for large organizations.

Plans

See full Pricing page

Agorapulse and Hootsuite review insights

Users love

User-friendly interface and easy navigation across multiple social media platforms.
Efficient scheduling and calendar view for content planning and organization.
Centralized inbox for managing messages, comments, and mentions across platforms.
Useful analytics and reporting features, although some users desire more customization and depth.
Responsive customer support and helpful resources.

User-friendly interface and easy to navigate.
Scheduling features for multiple platforms save time and effort.
Calendar view provides a visual overview of scheduled posts.
Analytics and reporting features are helpful for tracking performance.
Streams effectively monitor social conversations, hashtags, and mentions.

Users dislike

Occasional glitches or bugs disrupt posting and scheduling.
Limited Instagram functionalities prevent direct carousel and story scheduling.
Reporting features, while generally good, could be more robust and customizable, especially regarding paid campaigns and separating organic vs. paid performance.
The mobile app can be slow, buggy, and lacks some desktop features.
Renewing social media tokens frequently can be tedious.

Analytics data can be inaccurate and doesn’t always match platform native analytics.
Instagram integration is limited, especially for stories and reels.
Occasional bugs and glitches, including posts failing to publish.
Social accounts frequently disconnect and need to be reconnected.
Pricing is considered high, especially for small businesses and individual users.

Agorapulse and Hootsuite Ratings

G2

4.5/5

(925)
Capterra

4.6/5

(659)
TrustPilot

2.9/5

(5)
Glassdoor

4.8/5

(114)

G2

4.2/5

(2606)
Capterra

4.4/5

(2346)
Glassdoor

4.0/5

(745)

Company health

Employee growth

1% decrease in the last year

18% increase in the last year

Web traffic

6% decrease in the last quarter

13% decrease in the last quarter

Financing

June 2019 - $19M

December 2017 - $300M

How do Agorapulse's and Hootsuite's Instagram functionalities compare?

Both Agorapulse and Hootsuite offer Instagram integration for scheduling posts to business and creator accounts. However, both platforms have limitations regarding Instagram functionalities. Agorapulse users report limited capabilities for direct carousel and story scheduling. Similarly, Hootsuite users note limitations with Instagram, particularly for stories and reels. While both tools provide basic Instagram scheduling, they both lack comprehensive support for all Instagram features.

Which product best handles multiple client accounts for agencies?

Sendible is mentioned as being specifically designed for agencies managing multiple client accounts, while neither Agorapulse or Hootsuite are described as having features specifically catering to this need. Therefore, Sendible is likely the better choice for agencies based on the provided information.

What are the advantages of Agorapulse?

Agorapulse is known for its user-friendly interface and responsive customer support. It offers a unified social inbox, robust scheduling and publishing tools, and social listening capabilities. Users appreciate its ease of use and effective features for managing multiple social media platforms.

What are the disadvantages of Agorapulse?

Agorapulse users have reported occasional glitches and bugs that disrupt posting and scheduling. The Instagram integration is considered limited, lacking direct carousel and story scheduling. While reporting features are generally positive, users desire more robust customization, particularly for paid campaigns and separating organic from paid performance data. The mobile app has been criticized for slow performance, bugs, and missing features compared to the desktop version. Finally, the frequent need to renew social media tokens is seen as tedious.

Alternatives to Agorapulse and Hootsuite

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Buffer

Buffer is a software tool that helps you manage your company's social media. Schedule posts across platforms like Facebook, Instagram, and Twitter all in one place. You can also track how your posts perform and get insights to improve your strategy. Buffer is designed to be user-friendly for teams of all sizes.

Loomly

Loomly is a social media management platform designed to streamline your online presence. It offers tools to create, schedule, and track content across various platforms like Facebook, Instagram, and Twitter. Loomly helps manage brand assets, provides post ideas, and offers analytics to measure performance. It simplifies team collaboration with approval workflows and a unified inbox for community management. Loomly is a good fit for marketing teams who want to improve their social media efficiency.

Later

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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