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Buffer description
Buffer is a software tool that helps you manage your company's social media. Schedule posts across platforms like Facebook, Instagram, and Twitter all in one place. You can also track how your posts perform and get insights to improve your strategy. Buffer is designed to be user-friendly for teams of all sizes.
Who is Buffer best for
Buffer is a user-friendly social media management tool ideal for small to medium businesses looking to streamline their social media presence. Users love the clean interface and helpful analytics for tracking post performance. However, some have reported issues with Instagram integration and the mobile app. Buffer simplifies scheduling and managing content across various platforms like Facebook, Instagram, and Twitter.
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Best fit for small to medium businesses.
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Ideal for marketing, retail, e-commerce, and other consumer-facing businesses.
Buffer features
| Supported Buffer allows scheduling posts to both LinkedIn personal profiles and business pages. |
| Supported Buffer fully supports Twitter integration and allows users to schedule both individual tweets and Twitter threads. |
| Supported Buffer allows to see impressions and reach for social media posts in its paid plans. Its "Analyze" service provides detailed analytics including these metrics. |
| Supported Buffer supports scheduling posts to both Instagram business and creator accounts, including the ability to schedule stories and reels. It also integrates well with other tools like Zapier for automation. |
| Supported Buffer allows scheduling pins to Pinterest, but with some limitations, such as no secret boards or tagging. |
| Supported Buffer supports tracking likes, comments, shares, and platform-specific metrics. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Buffer reviews
We've summarised 2522 Buffer reviews (Buffer Software Advice reviews, Buffer GetApp reviews, Buffer TrustPilot reviews, Buffer Capterra reviews and Buffer G2 reviews) and summarised the main points below.
- Easy to use and schedule posts across multiple platforms.
- The interface is clean and intuitive.
- The free plan offers a good amount of features for basic needs.
- Helpful analytics and insights to track post performance.
- Instagram functionality is lacking, with issues connecting accounts and scheduling stories.
- Posts sometimes fail to publish with no notification or explanation.
- Pricing is high, especially for additional users and features.
- The mobile app can be buggy and less user-friendly than the web version.
Buffer pricing
The commentary is based on 335 reviews from Buffer Capterra reviews, Buffer G2 reviews, Buffer GetApp reviews, Buffer Software Advice reviews and Buffer TrustPilot reviews.
All plans have access to various integrations such as Canva, Unsplash, Dropbox, Google Drive and Photos, One Drive, Zapier, IFTTT, WordPress, Feedly, Pocket, and Bitly. A 14-day free trial is available for the Essentials and Team plans.
Users sentiment
See the Buffer pricing page.
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Buffer has a free plan.
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Buffer has a free trial.
Free
10 scheduled posts per channel, 100 ideas, 1 user account, AI Assistant, basic analytics, and world-class customer support.
Essentials
Unlimited scheduled posts per channel, unlimited ideas, 1 user account, AI Assistant, advanced analytics, engagement inbox, hashtag manager, first comment scheduling, and world-class customer support.
Team
Unlimited scheduled posts per channel, unlimited ideas, unlimited user accounts, AI Assistant, advanced analytics, engagement inbox, hashtag manager, first comment scheduling, access levels, content approval workflows, and world-class customer support.
Buffer alternatives
Zoho SocialBetter integration with other Zoho products. Has more momentum based on website traffic data. Broader industry applicability.Read more
buffer vs HootsuiteBetter for social listening and LinkedIn integration. Has slightly more momentum. More suitable for enterprise companies.Read more
buffer vs Sprout SocialBetter for enterprise companies. A strong Sprout Social alternative for medium and large businesses seeking a comprehensive social media management platform.Read more
buffer vs LaterMore focused on Instagram and TikTok marketing. A better Later alternative for visual content planning and scheduling with a user-friendly interface. Offers influencer marketing tools and shoppable links.Read more
AgorapulseBetter customer support and easier to use. Has more momentum but shrinking employee base. More positive user reviews with higher average ratings. A Buffer competitor and alternative.Read more
eclincherHas more comprehensive tools including local SEO automation. A Buffer competitor, eclincher is growing faster in website traffic but slower in employee growth. Users report more difficulty with canceling subscriptions and renewing tokens. Lower rated by users on Glassdoor.Read more
Buffer FAQ
What is Buffer and what does Buffer do?
Buffer is a social media management platform that allows businesses to schedule and analyze posts across various platforms like Facebook, Instagram, and Twitter. It offers a user-friendly interface, analytics for tracking post performance, and tools for team collaboration, making it ideal for streamlining social media strategies.
How does Buffer integrate with other tools?
Buffer integrates with several social media platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. It also works with other tools like Zapier for automation, expanding its functionality for various marketing needs.
What the main competitors of Buffer?
Buffer's main competitors include Hootsuite, Zoho Social, and Sprinklr Social. These platforms offer similar features for scheduling, analytics, and engagement across various social media channels. Other alternatives, such as SOCi, focus on multi-location businesses, while Publer emphasizes visual scheduling and team collaboration.
Is Buffer legit?
Yes, Buffer is a legitimate social media management tool. It's known for its ease of use and scheduling capabilities across various platforms. However, some users have reported issues with Instagram integration and pricing.
How much does Buffer cost?
Buffer's pricing information is not available. To determine if Buffer is worth the cost, please consult other resources for pricing details and compare it to similar products.
Is Buffer customer service good?
Buffer's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others have experienced unhelpful responses and difficulty contacting support. Several negative comments mention unhelpful support and difficulty getting issues resolved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.